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Answer Upon - Believability - You've Either Got It or You Ain't!
If I've said it once, I've said it a million times...one of the biggest reasons that people fail in MLM is because those in charge of the companies do not set expectations correctly.One-Half of the Idea of Simplified Duplication is based on the theory that you should be shown exactly what you are going to have to do in order to get others in your business BEFORE you actually join.In other words, your expectations are set correctly and there are few if any surprises once you join.As I've said numerous times:Most companies get you hyped up on the product/service and the intricaci
Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing.
Where possible, provide a demonstration. The internet is great for this because you can utilise audio, vi
There tends to be a certain complacency that rests within some employees and never more so than when you ask how they are doing. Many will simply say they are fine when fine is the furthest thing from reality. A talented manager will watch as much as listen and look for the body language that is portrayed as the words are spoken. The eyes will often tell another whole story and with the right approach should be investigated. What is within someone’s heart or soul is often exposed through his or her eyes. Broader questioning and an empathetic ear will provide you with an opportunity that might never have bee
Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. Trouble is, the customer usually doesn't appreciate that fact! Big Problem.
Having an online business is not unlike having a shop in the high street. Both have to be advertised. The shop distributes flyers, brochures; mailers, advertisments etc. and hopes for a percentage return on their investment (usually poor, but that's another story). However, the shop has one small advantage, it has a physical presence, customers can visit it, view the product, the decor; the furnishings; even the owner!
This allows them to at least judge for themselves whether the business is all it is said to be. There is at least an element of credibility and believability here that you as an online business owner don't have.
So what do you do? Well, there are several ways you can build belief, but to begin with, you have to realise that in the minds of your potential customers, Perception is reality! What they see when they visit your site, how easily (or otherwise) they were able to navigate it; how informative and content-rich the information was, all and more of these aspects of your site contribute significantly to your visitors perception of you as a business.
So the first way to build belief, is to ask yourself, does my site offer visitors the right Perception of my Product/Service.
Secondly, do you tell the truth? I don't imply you lie, but do you tell people what you are about, do they know your USP, your purpose for being in business; the source of your products? Realise this, people love to be informed. The more you tell them about you, your business, your product/service and why you believe these to be the best people can buy; the more likely they are to do business with you.
Thirdly, Build Rapport with them. View your business from the point of view of the potential customer. Understand their concerns, see the perceived problems they may encounter when trying to order; understand the doubts they may have. Ensure that your site is structured in such a way as to eliminate, or certainly minimise these problems BEFORE visitors arrive. Simplify at the beginning, not when the problems arise.
Where possible, Include documentary proof (in the form of photos and/or documentary evidence) to support your product/service claim. If you claim that a certain investment strategy will make me ?10,000 pa, PROVE it to me. If a certain pill will eliminate my hair loss (or whatever), provide evidence to support the claim.
Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing.
Where possible, provide a demonstration. The internet is great for this because you can utilise audio, vi
If you are looking at jumping into the life of Internet marketing but are not familiar with this kind of marketing, it is undoubtedly productive to hire or learn from an Internet Marketing expert to support you in your marketing campaign. This is vital because they can do a tremendous amount to help you in ensuring that the marketing campaign is a profitable venture. You may pay more for their services than you would have done so to undertake the Internet business on your own but the results you get from the campaign will still be considerably better. Hiring or learning from an expert to support you in you
This allows them to at least judge for themselves whether the business is all it is said to be. There is at least an element of credibility and believability here that you as an online business owner don't have.
So what do you do? Well, there are several ways you can build belief, but to begin with, you have to realise that in the minds of your potential customers, Perception is reality! What they see when they visit your site, how easily (or otherwise) they were able to navigate it; how informative and content-rich the information was, all and more of these aspects of your site contribute significantly to your visitors perception of you as a business.
So the first way to build belief, is to ask yourself, does my site offer visitors the right Perception of my Product/Service.
Secondly, do you tell the truth? I don't imply you lie, but do you tell people what you are about, do they know your USP, your purpose for being in business; the source of your products? Realise this, people love to be informed. The more you tell them about you, your business, your product/service and why you believe these to be the best people can buy; the more likely they are to do business with you.
Thirdly, Build Rapport with them. View your business from the point of view of the potential customer. Understand their concerns, see the perceived problems they may encounter when trying to order; understand the doubts they may have. Ensure that your site is structured in such a way as to eliminate, or certainly minimise these problems BEFORE visitors arrive. Simplify at the beginning, not when the problems arise.
Where possible, Include documentary proof (in the form of photos and/or documentary evidence) to support your product/service claim. If you claim that a certain investment strategy will make me ?10,000 pa, PROVE it to me. If a certain pill will eliminate my hair loss (or whatever), provide evidence to support the claim.
Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing.
Where possible, provide a demonstration. The internet is great for this because you can utilise audio, vi
Church chairs are the most important piece of furniture a congregation can own and when they are in limited supply can hurt the attendance of the congregation and affect the message being taught in the sanctuary. When church members must stand for long periods of time, their focus is turned to the fact that the room does not have enough church chairs instead of the important truths being dispersed by the pastor on stage. Used church chairs are an option for start up churches or churches with a small budget. Those churches that are interested in making responsible purchases with God's money also prefer to bu
So the first way to build belief, is to ask yourself, does my site offer visitors the right Perception of my Product/Service.
Secondly, do you tell the truth? I don't imply you lie, but do you tell people what you are about, do they know your USP, your purpose for being in business; the source of your products? Realise this, people love to be informed. The more you tell them about you, your business, your product/service and why you believe these to be the best people can buy; the more likely they are to do business with you.
Thirdly, Build Rapport with them. View your business from the point of view of the potential customer. Understand their concerns, see the perceived problems they may encounter when trying to order; understand the doubts they may have. Ensure that your site is structured in such a way as to eliminate, or certainly minimise these problems BEFORE visitors arrive. Simplify at the beginning, not when the problems arise.
Where possible, Include documentary proof (in the form of photos and/or documentary evidence) to support your product/service claim. If you claim that a certain investment strategy will make me ?10,000 pa, PROVE it to me. If a certain pill will eliminate my hair loss (or whatever), provide evidence to support the claim.
Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing.
Where possible, provide a demonstration. The internet is great for this because you can utilise audio, vi
It is crucial for all businesses to spend their advertising and marketing budgets wisely. Here are ten tips for getting the most impact on the tightest of budgets.1. Take a critical look at your business card. The best way for you to see how effective your card is involves a simple exercise. Gather a bunch of business cards from various businesses and lay them all out on a flat surface like a table. Put your card right in the middle and stand back a few feet. Take note of the colors, materials and design elements that really get your attention. You need to think of your business card as a portable si
Thirdly, Build Rapport with them. View your business from the point of view of the potential customer. Understand their concerns, see the perceived problems they may encounter when trying to order; understand the doubts they may have. Ensure that your site is structured in such a way as to eliminate, or certainly minimise these problems BEFORE visitors arrive. Simplify at the beginning, not when the problems arise.
Where possible, Include documentary proof (in the form of photos and/or documentary evidence) to support your product/service claim. If you claim that a certain investment strategy will make me ?10,000 pa, PROVE it to me. If a certain pill will eliminate my hair loss (or whatever), provide evidence to support the claim.
Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing.
Where possible, provide a demonstration. The internet is great for this because you can utilise audio, vi
I hope it has been some time since you last had a dead battery. It's not a lot of fun, especially if it is pouring rain and you don't have a set of jumper cables.Most people know a battery has a positive and a negative terminal. When jump-starting a car it is very important to know which is which. If you don't connect the negative terminal on one battery to the negative on the other, and then do the same with the positive connections, one can do serious damage to the battery and alternator.So what does this have to do with sales? Well if you think about it, those in sales have a negative and a
Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing.
Where possible, provide a demonstration. The internet is great for this because you can utilise audio, video; interactive etc to allow your potential customer an insight into your product/service.
Strangely enough, if your product or service has a flaw, admitting this is more likely to endear a customer to you, because by admitting your flaw, you are being honest. This will increase their belief in you as someone to do business with. Believe it, honesty is very powerful, it can only do you good.
In terms of your product, be Specific. Tell people the nitty gritty of your product or service. The more you tell, the more you sell. They ARE interested in detail, they base their purchases on the amount of information they are given. The more doubts you address, the more likely they are to purchase. Inform them!
Try also to make comparisons. Don't knock your competitors, but do compare what you are offering with that of the competition and highlight the benefits they will get if they purchase from you. Ask yourself, given the competition WHY should someone purchase from me? Answer that question and you answer your customers question.
Give a Guarantee. The bigger the better. Give it in writing, the stronger the guarantee, the likely they will buy.
By utililising the above tools, you will build Believability with your potential customers. Many businesses loose customers simply because they fail to instil Believability.
Look at it like this, if you told me you had the best product in the world for (anything), then you would think that I would buy it, right? Wrong, truth is I am Jo average and I hesitate to buy, why? Because I don't believe you!
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