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Answer Upon - Top 5 tips for Marketing Your Real Products in Our Virtual World
This may not be relevant to you if you do not sell a product or service, or have no interest in working with partners to boost your business. But it is one of the most powerful business building approaches, and also the least expensive - because you only pay for results!What is an affiliate program?Essentially, it is a way to offer partners who are interested in promoting your product or service a share of the profits generated - after they make a sale. In a sense, your affiliate partners are 'commissioned salespeople' who will take your marketing message to their audience, convince them to buy from you, and then get paid a proportion of the profit they create for your business.The advantages of having affiliates (or associates) build your business and help you with marketing is that you have no upfront expense to cover. Apart from setting up an infrastructure to manage affiliates and create marketing material for them to use, you pay nothing until after a sale has been made.
Simply put, you cannot afford to not spend time with your customers.
Similar to our service based business owner counterparts, time is a valuable commodity. We must take time, though, to build relationships with our customers and potential customers. While an individual customer may not need your products today, a well developed relationship with a potential customer (in the form of giving them time well spent) will keep your business name in their memory for when the occasion arises that th
The only honest answer is that it might.There are two common questions when it comes to resume distribution: Should I post my resume to job sites? Should I blast my resume to recruiters? Yes, and yes. But only as a small part of a broader strategy that doesn't depend on shooting your resume out to the world, and then waiting for the phone to ring.Let's talk in more detail about blasting for a moment.Resume blasting has gotten a bad rap, mostly for two reasons.First, some would make the case that blasting your resume to (potentially) thousands of recruiters means your search isn't targeted enough.Second, some disreputable blasting services made a habit of spamming recruiters with resumes that didn't even come close to what they wanted.Let's deal with both.When you post your resume and/or cover letter, indeed your search isn't as laser-targeted as it could be. Neither are the documents themselves. That's a neces
Image is Everything
You’ve heard it said – image is everything. And, it is. However, for product based business owners, that “image” is influenced by the images. That’s right – the product images that you have on your website! Just like brick and mortar business, you must put your products in the best possible light. How do you do that? Consider our brick and mortarcounterparts.
1. Staging – every product in a retail brick and mortar store is carefully placed. The “stage” is set. There may be suggested accessories strategically placed near the product itself, or there may be “decorative” elements – such as when a home d?cor company exhibits a vase with flowers inside. We all know that the flowers don’t (usually) come with the vase. But, it puts you, as the consumer, in the right frame of mind. Even in jewelry stores, you will see this example – there are small flowers, loose gemstones and more in the velvet-lined cases. That is another example of setting the stage; making the entire image a “feast for the eyes” will do wonders for your sales.
2. Make it crisp and sharp. Clear, sharp images on a website are a must. It’s better to not have an image at all than to have one that is fuzzy, blurry, under lit, or over exposed. Remember, your product images are meant to entice your potential customers. And, if they aren’t clear, your potential customers can just as easily find another virtual store that has clear pictures.
Sweat the Small Stuff
Unlike virtual products, such as e-books or software, or services such as virtual assisting, web design, or computer programming, you must creatively include every single detail that the customer may notice in the real world in the description of your product in the virtual marketplace. Even if you think that it’s obvious.
Let us give you an example. Dee has silver and gold jewelry on her website. Months ago, there was a customer who ordered, but, when she received her product, she realized that the product had 14 KT gold accents (rather than silver accents – which is what she wanted). The picture was (in Dee’s opinion) clear enough to show 14 KT gold accents – so she didn’t include it in the description. But, it wasn’t clear to the customer. Even if you aren’t in doubt, include the details (even the obvious ones)! Your customers will thank you for it.
That “small stuff” can make or break your product based business in the virtual marketplace! Don’t leave anything to chance or to the customer’s interpretation. Graphically and creatively describe each of your products – down to the minutest detail.
Time Is On Your Side
In the virtual marketplace, just like in a brick and mortar store, you must make time for your customers – take time for your customers. Unlike some service and virtual product based businesses, the time you take with each of your customers can make or break a sale. For example, with Kim’s therapeutic grade essential oils, she must spend time with her customers showing them how to apply the oils, with, for example, the raindrop technique. Unfortunately, in the virtual marketplace, this isn’t possible as a one-on-one activity. However, she does take the time with people to share the various ways the can bring wellness to their pets and their own lives with her products, in conjunction with a complete life change for them. That is a time consuming task. However, in the end, both Kim’s customers and her business benefit 100 fold from the time that she spent.
Simply put, you cannot afford to not spend time with your customers.
Similar to our service based business owner counterparts, time is a valuable commodity. We must take time, though, to build relationships with our customers and potential customers. While an individual customer may not need your products today, a well developed relationship with a potential customer (in the form of giving them time well spent) will keep your business name in their memory for when the occasion arises that th
How you think of success will determine how successful you will become. As in most areas of our lives the thing that limits us the most is ourselves. There are many misconceptions about success.Here are some of them, with answers. Successful people don't make mistakes: Wrong - they make plenty of mistakes and learn from them. They just don't repeat them.Some people will never be successful: Wrong - anybody can be a success. Its a matter of having the desire and action to achieve. You can only be successful if you play by the rules: Sometimes - This is true to a certain extent. Successful people sometimes make up their own rules within the law.You have got to work up to 70 hours a week to get anywhere: Sometimes - This is often true. Working long hours means nothing if you are doing the right thing and enjoying what you are doing. Remember, you're building an investment for your future.It takes luck to be suc
2. Make it crisp and sharp. Clear, sharp images on a website are a must. It’s better to not have an image at all than to have one that is fuzzy, blurry, under lit, or over exposed. Remember, your product images are meant to entice your potential customers. And, if they aren’t clear, your potential customers can just as easily find another virtual store that has clear pictures.
Sweat the Small Stuff
Unlike virtual products, such as e-books or software, or services such as virtual assisting, web design, or computer programming, you must creatively include every single detail that the customer may notice in the real world in the description of your product in the virtual marketplace. Even if you think that it’s obvious.
Let us give you an example. Dee has silver and gold jewelry on her website. Months ago, there was a customer who ordered, but, when she received her product, she realized that the product had 14 KT gold accents (rather than silver accents – which is what she wanted). The picture was (in Dee’s opinion) clear enough to show 14 KT gold accents – so she didn’t include it in the description. But, it wasn’t clear to the customer. Even if you aren’t in doubt, include the details (even the obvious ones)! Your customers will thank you for it.
That “small stuff” can make or break your product based business in the virtual marketplace! Don’t leave anything to chance or to the customer’s interpretation. Graphically and creatively describe each of your products – down to the minutest detail.
Time Is On Your Side
In the virtual marketplace, just like in a brick and mortar store, you must make time for your customers – take time for your customers. Unlike some service and virtual product based businesses, the time you take with each of your customers can make or break a sale. For example, with Kim’s therapeutic grade essential oils, she must spend time with her customers showing them how to apply the oils, with, for example, the raindrop technique. Unfortunately, in the virtual marketplace, this isn’t possible as a one-on-one activity. However, she does take the time with people to share the various ways the can bring wellness to their pets and their own lives with her products, in conjunction with a complete life change for them. That is a time consuming task. However, in the end, both Kim’s customers and her business benefit 100 fold from the time that she spent.
Simply put, you cannot afford to not spend time with your customers.
Similar to our service based business owner counterparts, time is a valuable commodity. We must take time, though, to build relationships with our customers and potential customers. While an individual customer may not need your products today, a well developed relationship with a potential customer (in the form of giving them time well spent) will keep your business name in their memory for when the occasion arises that th
1) Think keywordsIf feasible, it's good to call your business something both memorable and 'keyword friendly'. Make sure that you consider less popular keyword phrases as well. Think about how you use a search engine. You'll often amend your search phrase until you find the information you're looking for. That means that less common keyword phrases could get a reasonable share or traffic.2) Brainstorm business name ideasIt's best to try and brainstorm with a mastermind group of friends or colleagues. Write down one hundred possible names, either on a whiteboard, or on a piece of paper. The important thing is not to constrain anyone or anything. If necessary, reward everyone for every name they come up with. No name is too crazy at this stage.3) Rate your business name ideasTake a break for half an hour. When you come back, you need to have forgotten who suggested which name to make sure that your decision isn't personal. Go through each name and
Sweat the Small Stuff
Unlike virtual products, such as e-books or software, or services such as virtual assisting, web design, or computer programming, you must creatively include every single detail that the customer may notice in the real world in the description of your product in the virtual marketplace. Even if you think that it’s obvious.
Let us give you an example. Dee has silver and gold jewelry on her website. Months ago, there was a customer who ordered, but, when she received her product, she realized that the product had 14 KT gold accents (rather than silver accents – which is what she wanted). The picture was (in Dee’s opinion) clear enough to show 14 KT gold accents – so she didn’t include it in the description. But, it wasn’t clear to the customer. Even if you aren’t in doubt, include the details (even the obvious ones)! Your customers will thank you for it.
That “small stuff” can make or break your product based business in the virtual marketplace! Don’t leave anything to chance or to the customer’s interpretation. Graphically and creatively describe each of your products – down to the minutest detail.
Time Is On Your Side
In the virtual marketplace, just like in a brick and mortar store, you must make time for your customers – take time for your customers. Unlike some service and virtual product based businesses, the time you take with each of your customers can make or break a sale. For example, with Kim’s therapeutic grade essential oils, she must spend time with her customers showing them how to apply the oils, with, for example, the raindrop technique. Unfortunately, in the virtual marketplace, this isn’t possible as a one-on-one activity. However, she does take the time with people to share the various ways the can bring wellness to their pets and their own lives with her products, in conjunction with a complete life change for them. That is a time consuming task. However, in the end, both Kim’s customers and her business benefit 100 fold from the time that she spent.
Simply put, you cannot afford to not spend time with your customers.
Similar to our service based business owner counterparts, time is a valuable commodity. We must take time, though, to build relationships with our customers and potential customers. While an individual customer may not need your products today, a well developed relationship with a potential customer (in the form of giving them time well spent) will keep your business name in their memory for when the occasion arises that th
Electronic commerce (e-commerce) is increasingly discussed and written about in today’s knowledge-based economies. Although there are currently no internationally agreed-upon definitions of e-commerce, the OECD (Organization for Economic Co-operation and Development) defines e-commerce transactions as: the sale or purchase of goods or services, whether between businesses, households, individuals, governments, and other public or private organisations, conducted over computer-mediated networks. The goods and services are ordered over those networks, but the payment and the ultimate delivery of the good or service may be conducted on or off-line. The concept of e-commerce extends into communications, promotion, customer service, statistics, and usage patterns. However, often overlooked when examining e-commerce acceptance or failure is the social and cultural impact of conducting conventional business transactions over the Internet.The absence of an agreed-upon definition for e-commerce creates a
That “small stuff” can make or break your product based business in the virtual marketplace! Don’t leave anything to chance or to the customer’s interpretation. Graphically and creatively describe each of your products – down to the minutest detail.
Time Is On Your Side
In the virtual marketplace, just like in a brick and mortar store, you must make time for your customers – take time for your customers. Unlike some service and virtual product based businesses, the time you take with each of your customers can make or break a sale. For example, with Kim’s therapeutic grade essential oils, she must spend time with her customers showing them how to apply the oils, with, for example, the raindrop technique. Unfortunately, in the virtual marketplace, this isn’t possible as a one-on-one activity. However, she does take the time with people to share the various ways the can bring wellness to their pets and their own lives with her products, in conjunction with a complete life change for them. That is a time consuming task. However, in the end, both Kim’s customers and her business benefit 100 fold from the time that she spent.
Simply put, you cannot afford to not spend time with your customers.
Similar to our service based business owner counterparts, time is a valuable commodity. We must take time, though, to build relationships with our customers and potential customers. While an individual customer may not need your products today, a well developed relationship with a potential customer (in the form of giving them time well spent) will keep your business name in their memory for when the occasion arises that th
Wealthy Affiliate...views from a (nOOb)That’s what you are called if you are new to internet marketing when you first join wealthy affiliate. Don’t worry it’s not malicious and a lot less painful than your college initiation.If you are new to affiliate marketing like me, you have probably been surfing the net trying to find out about affiliate marketing, but have never seemed to be comfortable with the information you are reading.How would you like to be like me? Commute to work in my PJ’s check my accounts Wow!! another $3000.00 while I slept. Type in a few lines of advertisement for the merchants I work for and it’s off to the beach or spend the day lounging around with the family.WAKE UP!!! Now that you have been in fairyland for a while stop and think for several minutes, If it’s that easy why are all those people in that commute to work every day? Believe me they are not all going to the beach.Don’t believe those who will tell you, Buy my ebook and within a
Simply put, you cannot afford to not spend time with your customers.
Similar to our service based business owner counterparts, time is a valuable commodity. We must take time, though, to build relationships with our customers and potential customers. While an individual customer may not need your products today, a well developed relationship with a potential customer (in the form of giving them time well spent) will keep your business name in their memory for when the occasion arises that they do need your product.
Virtual Reality
Both Kim and Dee have products that appeal to the senses. Dee’s expertly handcrafted, delicate fine jewelry and masterfully created leather journals are a feast for the senses. In person, a customer can touch the ultra polished, extra smooth silver, allowing their eyes to enjoy the shine and glimmer of the bling bling, that is a piece of fine jewelry, or take in the wonderful warm smell of leather, while appreciating the feel of the grain with their hands, the beauty of the hand binding with their eyes. In the same way, Kim can merely open a bottle of oil and her customers can bask in the aroma, the feel, the quality, while listening to Kim explain the benefits of that particular oil – a total feast for the senses.
In the virtual world, we must constructively adapt to be able to give our customers that feast of the senses. While the technology isn’t there for “scratch-n-sniff” websites, there are technologies that you can offer – on top of a description that beautiful portrays the customer’s experience with that product.
1. Audio – you can add audio to your website, describing your products, leading your customers on a virtual tour of your store, or simply giving your customers a “taste” of your products via customer testimonials. One caveat here, though, only use audio that is relevant to your business. “Cutesy” music that begins as soon as someone pops into your web store will have most customers leaving faster than they stepped in.
2. Video – You can give product demonstrations, 360-degree product views, or create a video of you expertly creating that product. The point of video is to bring your customers in, and get them involved with you and your products. The video should enhance the product images you have (not replace them!), and should add to your customer experience, rather than distracting them.
Show me the Money!
So, you have perfect product images, creative, professionally written product descriptions, you are prepared to spend time with your customers, and you are making use of audio and video to appeal to their senses. But, you still aren’t making a profit. What’s happening?
One of the biggest challenges a tangible product based business owner faces is pricing concerns. Like your service business counterparts, you must put a price on your time – particularly if you are creating a product to sell. You also must consider “overhead” (storage space, utilities, employees, etc), just like your service business counterparts. But, you also must consider things like the cost of shipping & shipping supplies, and the cost of your product or raw materials. This seems like it should be common sense. However, the death of many product businesses has been due to grossly underestimating the actual cost of products.
You must account for every single piece of material that you put into your product, and price accordingly. There are some popular mark up plans available online, however, to use those most effectively, you must actually sit down and figure your exact cost. Otherwise, you run the risk of underestimating your costs, and therefore under charging for your products.
As real product based business owners in the virtual world, both of us understand that there are many hurdles to leap over, and often times, different hurdles than our service based business counterparts. However, both of us strongly b
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