r traffic control...." English headlines and text appear on more than half of the newspapers published in the world. Three thousand magazines publish in English for Indian readers, accWhile reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Should I hone my marketing efforts to serve these visitors effectively in their native tongue? My college age daughter studies French, German, and Spanish simultaneously. The Word "marketing" is an "American" word she informs me; distinguished in Spanish, German, and French with slight nuance. Although my daughter learns conversations in Spanish, German, and French, much more talk is in Chinese.

Despite this fact, Kenji Kitao, a professor of English at Doshisha University in Japan, points out, "English is the major language of news and information...business and government...maritime communication and international air traffic control...." English headlines and text appear on more than half of the newspapers published in the world. Three thousand magazines publish in English for Indian readers, acco

native tongue? My college age daughter studies French, German, and Spanish simultaneously. The Word "marketing" is an "American" word she informs me; distinguished in Spanish, German, and French with slight nuance. Although my daughter learns conversations in Spanish, German, and French, much more talk is in Chinese.

Despite this fact, Kenji Kitao, a professor of English at Doshisha University in Japan, points out, "English is the major language of news and information...business and government...maritime communication and international air traffic control...." English headlines and text appear on more than half of the newspapers published in the world. Three thousand magazines publish in English for Indian readers, acc

and French with slight nuance. Although my daughter learns conversations in Spanish, German, and French, much more talk is in Chinese.

Despite this fact, Kenji Kitao, a professor of English at Doshisha University in Japan, points out, "English is the major language of news and information...business and government...maritime communication and international air traffic control...." English headlines and text appear on more than half of the newspapers published in the world. Three thousand magazines publish in English for Indian readers, acc

r of English at Doshisha University in Japan, points out, "English is the major language of news and information...business and government...maritime communication and international air traffic control...." English headlines and text appear on more than half of the newspapers published in the world. Three thousand magazines publish in English for Indian readers, accr traffic control...." English headlines and text appear on more than half of the newspapers published in the world. Three thousand magazines publish in English for Indian readers, according to Kitao. If so many read so much English, what reason would a webmaster have for providing multiple language translations for web sites?

Well, web marketing seeks global participation by its nature. Every villager, whether dressed in a Brooks Brothers suite or shorts and sandals may click a favorite URl, and each villager speaks a unique language. Marshall McLuhan, a communication visionary, says "Our new environment compels commitment and participation." That new environment includes the Internet.

So, what questions does this idea present? Perhaps just one: should a webmaster consider multiple languages for a website? If no, stop reading here, but first consider the fact that Yahoo provides local (or villag