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  • Answer Upon - List Building - You Have to Target to Hit Your Goal

    A Greeting Card a Day Keeps the Competition Away!
    According to the Guinness book of World Records the Greatest Salesman of all time was Joe Girard. During his fifteen year selling career, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month, every person who had ever bought a car from him got a greeting card. It didn’t matter if it was Christmas, Valentine's Day, St. Patrick's Day, or the person’s birthday ... Joe was a card sending machine!By sending cards Joe was able to keep his name in fron
    the ad make them change their minds on this? Of course it won't.

    You also get untargeted traffic from banner exchanges, traffic exchanges, and any other form of advertising that is just served up to the viewer. Is it worth it? The price is right because it's usually free, right? But there are some things you should consider. The first is how much time do you waste on these untargeted methods, when you could be using it to get targeted traffic? Wouldn't it be more productive to write in a blog or make a podcast? Paying for untargete

    Should A Manager Fire An Employee That Makes A Mistake?
    As a manager, would you fire an employee that made a mistake? It probably depends on the degree of the mistake. You probably wouldn't fire an employee that forgot to attend a staff meeting. But you probably would fire an employee that stole from the company.I became interested in this topic after reading an article from USA Today in which an American Airlines pilot was fired for showing up on the job intoxicated. The pilot was removed from the flight because another employee smelled al
    You may have figured out by now that list building is your primary objective for Internet marketing. It's not getting money; it's getting people on your list who may be interested in products that you have to sell. Haven't you heard the old truism: The Money's in the List? It's true! List building should always be your main objective.

    I've written so many times about how to get your squeeze page in front of people's eyes, and that remains true, also. You have to drive all the traffic you can to your list building page, be it from pay-per-click, a blog, or paid ezine advertising. But just what kind of traffic should that be?

    You want traffic that's already interested in what you have to sell--targeted web site traffic. So, let's say that you're using press releases to drive traffic to your site, and that you write about the newest, hottest game on the market and how you've just invented it. There's a link to your site embedded in the release, right? OK, so people who click that link know that they're going to see something about gaming. They won't even be surprised when you ask them to join your gaming list. When they join and see that your thank you page is to buy your new game, they might even be interested in buying it, right?

    You have targeted traffic in that instance. The people who come to your site already have interest in the niche, they want to know more about it, and they may be interested in buying your niche's products, be it your product or someone else's. You can get this kind of traffic from teleseminars, article marketing, and most of the 17 ways there are to get targeted traffic to your site.

    People who know nothing about your or your product when they come to your list building page are untargeted. It's hit or miss. They may be interested, and they may not. Think about a radio advertisement. You're just forced to listen to it, unless you switch channels. So, let's say you hear a radio spot advertising lipstick. Well, how many of the people listening to the ad will be interested in lipstick? Probably just the women, right? OK. Do you think you'll sell much lipstick to the men in the audience? No! Will the ad make them change their minds on this? Of course it won't.

    You also get untargeted traffic from banner exchanges, traffic exchanges, and any other form of advertising that is just served up to the viewer. Is it worth it? The price is right because it's usually free, right? But there are some things you should consider. The first is how much time do you waste on these untargeted methods, when you could be using it to get targeted traffic? Wouldn't it be more productive to write in a blog or make a podcast? Paying for untargeted

    Serve Your Community to Build Your Business and Fill Your Heart
    I spoke to a new business owner today. Two months ago, Joan launched her meeting planning company. Two weeks into her new business, she signed her first contract with her first client. To get that client, she called the four organizations with whom she had volunteered. This is a great example of how involvement in your community can result in business.As a speaker, I set aside one or two days a month for donated speeches to community groups. Once, I gave a speech to a high
    y-per-click, a blog, or paid ezine advertising. But just what kind of traffic should that be?

    You want traffic that's already interested in what you have to sell--targeted web site traffic. So, let's say that you're using press releases to drive traffic to your site, and that you write about the newest, hottest game on the market and how you've just invented it. There's a link to your site embedded in the release, right? OK, so people who click that link know that they're going to see something about gaming. They won't even be surprised when you ask them to join your gaming list. When they join and see that your thank you page is to buy your new game, they might even be interested in buying it, right?

    You have targeted traffic in that instance. The people who come to your site already have interest in the niche, they want to know more about it, and they may be interested in buying your niche's products, be it your product or someone else's. You can get this kind of traffic from teleseminars, article marketing, and most of the 17 ways there are to get targeted traffic to your site.

    People who know nothing about your or your product when they come to your list building page are untargeted. It's hit or miss. They may be interested, and they may not. Think about a radio advertisement. You're just forced to listen to it, unless you switch channels. So, let's say you hear a radio spot advertising lipstick. Well, how many of the people listening to the ad will be interested in lipstick? Probably just the women, right? OK. Do you think you'll sell much lipstick to the men in the audience? No! Will the ad make them change their minds on this? Of course it won't.

    You also get untargeted traffic from banner exchanges, traffic exchanges, and any other form of advertising that is just served up to the viewer. Is it worth it? The price is right because it's usually free, right? But there are some things you should consider. The first is how much time do you waste on these untargeted methods, when you could be using it to get targeted traffic? Wouldn't it be more productive to write in a blog or make a podcast? Paying for untargete

    You Want to Market Your Business, But Do You Have The Time?
    I am going to give you golden nuggets of time management wisdom that I personally use in my direct response copywriting business. To qualify that these actually work…I utilize all of these methods personally, and I “work” no more than 4 hours a day! Use them in your business today!1) The foundation is your desk. How clean and organized is your desk? Do you adopt the principle of “use it, file it, or throw it away” with every single item that comes across your desk? You either us
    sed when you ask them to join your gaming list. When they join and see that your thank you page is to buy your new game, they might even be interested in buying it, right?

    You have targeted traffic in that instance. The people who come to your site already have interest in the niche, they want to know more about it, and they may be interested in buying your niche's products, be it your product or someone else's. You can get this kind of traffic from teleseminars, article marketing, and most of the 17 ways there are to get targeted traffic to your site.

    People who know nothing about your or your product when they come to your list building page are untargeted. It's hit or miss. They may be interested, and they may not. Think about a radio advertisement. You're just forced to listen to it, unless you switch channels. So, let's say you hear a radio spot advertising lipstick. Well, how many of the people listening to the ad will be interested in lipstick? Probably just the women, right? OK. Do you think you'll sell much lipstick to the men in the audience? No! Will the ad make them change their minds on this? Of course it won't.

    You also get untargeted traffic from banner exchanges, traffic exchanges, and any other form of advertising that is just served up to the viewer. Is it worth it? The price is right because it's usually free, right? But there are some things you should consider. The first is how much time do you waste on these untargeted methods, when you could be using it to get targeted traffic? Wouldn't it be more productive to write in a blog or make a podcast? Paying for untargete

    Overcoming The Fear Factor In Online Sales
    No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.This is even more the case when selling over the internet because many of your potential custome
    raffic to your site.

    People who know nothing about your or your product when they come to your list building page are untargeted. It's hit or miss. They may be interested, and they may not. Think about a radio advertisement. You're just forced to listen to it, unless you switch channels. So, let's say you hear a radio spot advertising lipstick. Well, how many of the people listening to the ad will be interested in lipstick? Probably just the women, right? OK. Do you think you'll sell much lipstick to the men in the audience? No! Will the ad make them change their minds on this? Of course it won't.

    You also get untargeted traffic from banner exchanges, traffic exchanges, and any other form of advertising that is just served up to the viewer. Is it worth it? The price is right because it's usually free, right? But there are some things you should consider. The first is how much time do you waste on these untargeted methods, when you could be using it to get targeted traffic? Wouldn't it be more productive to write in a blog or make a podcast? Paying for untargete

    Is Business Image Important?
    What does your business image say? Every business has its own professional image in the marketplace. When you stop to think about your image, what would you like it to be? Does your customer perceive it the same way as you do?Business image is an opinion or concept. The opinion or concept can be from a customer, supplier, manufacturer, advertiser, creditor, banker or anyone your home business deals with. It is determined by appearance and verbal or nonverbal communication. It can be ho
    the ad make them change their minds on this? Of course it won't.

    You also get untargeted traffic from banner exchanges, traffic exchanges, and any other form of advertising that is just served up to the viewer. Is it worth it? The price is right because it's usually free, right? But there are some things you should consider. The first is how much time do you waste on these untargeted methods, when you could be using it to get targeted traffic? Wouldn't it be more productive to write in a blog or make a podcast? Paying for untargeted traffic is pretty silly, too, unless you find that you make a reasonable return on investment. I doubt that you will.

    I have identified 17 ways to generate traffic for your site. Though they aren't all free, most of them are and you'll probably find them much more productive. They are, not in any order:

    1. search engine optimization
    2. golden rule traffic
    3. integration marketing
    4. paid ezine advertising
    5. direct mail
    6. teleseminars
    7. endorsed emails from joint venturing
    8. voice broadcasting
    9. bonus traffic
    10. article marketing
    11. writing press releases
    12. blogging
    13. podcasting
    14. affiliate marketing
    15. pay-per-click
    16. viral video
    17. viral marketing
    Each of these ways will bring you targeted visitors. Take them one at a time and master each of them. You'll probably find that it takes less time and makes more sense to attract people who are already potential buyers. Targeted traffic beats untargeted traffic every day on every corner, and will help you to build your list faster and stronger every time.

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