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    How To Succeed As A Medical Transcriptionist
    Presently, there is a substantial need for good transcriptionists who are knowledgeable, accurate, hardworking, smart, dedicated and dependable, and this need exists daily. A professional MT, even one just beginning, is expected to have a certain level of required medical, language, and technical knowledge and skills along with the necessary typing acuity to perform the job. The bottom line is that knowledge and skills are constants. Will there come a time when hands-on medical transcriptionists wi
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    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of th

    Private Carrier Exxon-Mobil On The Up and Up
    Exxon Mobil is an industry leader in each of its central business divisions and as a company owns a vast array of propriety technologies. But did you know Exxon-Mobil was a strong Private Carrier? Exxon Mobil leads the industry on research and development spending at around $600 million a year. Exxon Mobil has been granted over 10,000 patents over the past ten years. With these patented advancements, Exxon Mobil is constantly aiming to increase productivity of its assets and employees as well as ad
    I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.

    Here is the original ad:

    ========================================
    A BETTER PIANO

    A well tuned and adjusted piano is a beautiful instrument.
    It is a joy to play and listen to.
    Each string is raised slightly and then lowered
    to the true pitch for the most stable tuning.
    Yes, it is a better piano:
    because it is well maintained, it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the

    CNBC's Business Of Innovation
    CNBC's new show Business of Innovation is s show all business students should watch. It throws a window of clarity to business and innovation ideas that have been twisted over the years. Maria Bartiromo is very helpful with pulling out tips from the guests on the shows. These are areas she probably already knows, but she makes it easy for viewers to get the idea. Last weeks episode focussed on the fact that technology is not necessarily innovation, but understanding what problem you are trying to s
    =====================================
    A BETTER PIANO

    A well tuned and adjusted piano is a beautiful instrument.
    It is a joy to play and listen to.
    Each string is raised slightly and then lowered
    to the true pitch for the most stable tuning.
    Yes, it is a better piano:
    because it is well maintained, it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of th

    Why Personal Injury, Bankruptcy and Social Security Lawyers Need to Advertise on TV
    Attorneys slowly started advertising on TV way back in the 70's. Before then it was considered unethical for a practicing attorney to advertise his services on television. Since then lawyer advertising has grown with leaps and bounds. Every US television market has personal injury, bankruptcy and social security lawyers advertising plus many others. Why are all these lawyers advertising on television? The answer is really simple, because it works!The question asked is, why do attorneys
    Each string is raised slightly and then lowered
    to the true pitch for the most stable tuning.
    Yes, it is a better piano:
    because it is well maintained, it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of th

    Write Headlines That Get Read
    The Headline is the most important part of the ad. 80% of people will only read the headline. Therefore the headline has to do a selling job, to get people to read the rest of the ad. 20% of the people will read the rest of the ad because of the headline. The headline needs to show a benefit to the reader. We need to appeal to the readers needs. The readers needs are pleasure, convenience, health, money... Write your headline as if you are talking to your friend. Unless you tell the reader immedia
    it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of th

    The Softer Benefits of Corporate Giving
    Have a favorite charity or non-profit community cause to which you contribute time and resources? Chances are your company will be interested in supporting it, too.According to the Giving USA 2004 study released by the Giving USA Foundation in the summer of 2004, American individuals, estates, foundations, and corporations gave an estimated $240.72 billion to charitable causes in 2003. In the US, during the five years spanning 1998-2002, corporations contributed $55 billion, (5%) of the to
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.

    For our Piano Tuner, his target market is dealing with the following problems:

    1. They have invested a lot of money into their piano and they want to keep it well maintained.

    2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

    3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also sat

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