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Answer Upon - 5 Newspaper Advertising Myths Revealed
It is interesting the OPEC Nations and the cartel, which affects the quality of our daily lives, personal success, the number of people who can enter our middle class, and all of our businesses and industries including your job. In our country we have rules about monopolies that we enforce on every large super heavy weight business in every industry. A recommended read would be the book on Rockefeller. If you have already read that book then you understand the remaining points and why we bring up the importance of flow and we are discussin
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Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
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Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason
When talking about the best business accounting software, you must first know the relationship between finance and accounting. Conceptually speaking, they are closely related to the extent that accounting is an important input in financial decision making and there are key differences in viewpoints between them. Accounting is a necessary input into finance. That is, accounting is a sub-function of finance.Accounting generates information or data relating to the operations or activities of the firm. The end-product of accounting cons
They seem set in stone yet they are deadly to the advertiser.
I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!
There are essentially five common 'Newspaper And Magazine Advertising Myths'…
Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is…
Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.
If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.
So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!
So let's get started…
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Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
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Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
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Advertising Myth 2: Your company name needs to be prominent in the ad
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Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
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Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason -
The Florida Department of State, Division of Corporation is the division of the Department of State to contact for questions about incorporating in Florida.The Florida Department for Incorporating provides an online public access network and telephone answering system. Through their online network, the Department for Incorporating allows for electronic certification and electronic filing services. This streamlined approach helps business owners more efficiently incorporate in Florida.The Florida Department for Incorporating
Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.
If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.
So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!
So let's get started…
****************************************
Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
****************************************
Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
****************************************
Advertising Myth 2: Your company name needs to be prominent in the ad
****************************************
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason
Ahhhh... finally something worthwhile in my physical mailbox today.If you are in business for yourself, you must constantly be on the lookout for hot marketing and great examples of well written sales copy.Today, it happened.In Calgary where I live there is a shameful shortage of well written marketing material. Business owners scared of actually doing something that gets results - and a minuscule number of people who actually understand the direct response business (sad for a city of a million people! - but also a goo
Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
****************************************
Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
****************************************
Advertising Myth 2: Your company name needs to be prominent in the ad
****************************************
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason
Are you doing business overseas and your supplier has asked you for a letter of credit? Do you own a distributor, wholesaler or re-seller and have a large purchase order where you need a letter of credit to pay your suppliers?As the number of national and international transactions grows, so does the number of suppliers that are asking to be paid with a letter of credit. A letter of credit is a financial instrument that serves two purposes. It ensures that your suppliers get paid (that’s why they ask for them). It also ensures that
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
****************************************
Advertising Myth 2: Your company name needs to be prominent in the ad
****************************************
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason
For those of us who love cars and are mechanically inclined starting a small business, which has to do with auto-maintenance, makes a lot of sense. Many folks would love to own their own business as part of their American Dream. The question is what type of business can we see ourselves enjoying and excelling at and how on Earth would we come up with the $500,000 to $1,000,000 to start an Auto Maintenance Shop? Even renting a bay and buying all the equipment can be costly and run $100,000 to $250,000.This is why many just starting o
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!).
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Advertising Myth 4: You should use a design agency to create your ads
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Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles.
All other design agencies will never get the results you should expect with your newspaper and magazine advertising.
In almost every case you are better equipped to create your own advertising rather than using a design agency.
You'll save thousands of dollars and almost certainly make more money from the advertising you create.
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Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space
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This is the number one mistake people make with their newspaper and magazine advertising.
You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy.
Contrary to popular belief an ad crammed full of relevant and benefit written copy always *substantially* wins over an ad without lots of copy.
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So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box.
You must break from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar!
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