Answer Upon - Tracking Traffic Costs

There are MANY ways to drive traffic to your site; the main two, search engine optimization and advertising. Advertising takes on many forms: text ads, banner ads, newspaper ads, links, word of mouth, etc.

The most important part to remember is that there is no free lunch. In other words, every form of advertisement costs something. Effort was expended to get you the results. The key is that you need to quantify the effort. You'll hear me use that a lot - quantify it. Only when you can measure it is it possible to track.

And remember to count your time and effort. Here's my rule of thumb: count $10 for every hour of personal labor you put into traffic. This includes chatting with someone to spread the word about your site, work on SEO items, keyword optimization, literally anything that takes your time - you must quantify it.

Say you are out and talk with someone for ten minutes about your new site; that's $2.00 of your time.

Okay, Dave - that's getting picky.

Using AdWords or Yahoo! Search Marketing to drive traffic is a little easier to quantify. You can easily see how much of your budget was spent. But even here, I count my time spent creating ads, working on keywords, tweaking and refining.

So here's your homework:

Grab a sheet of paper and write down your campaign name. Below that, list the ways you are currently using to drive traffic to the site. Then, count your time spent to accomplish the work. Make this a figure you are comfortable with.

Here's an example.

Campaign: Shelled Brazil Nuts - - - - - - - - - - - - - - - - - - - -
Traffic: SEO work - $5.00 (30 mins/day @ $10/hr)
AdWords account - $7.00/day
Links - $1.00/day ($30/month)
Total: $13.00/day<

Calendars, Popcorn, and Fruit… Oh My!
Last Christmas season, as I was walking into the executive office of one of my clients, I nearly tripped on a tub of popcorn. My near accident startled me, but when I saw over thirty tubs of popcorn scattered about his office, I couldn’t help but laugh. How else would you respond to such a gross display of corporate gift sending ignorance?His office looked like a FEMA warehouse, littered with absurd amounts of popcor

results. The key is that you need to quantify the effort. You'll hear me use that a lot - quantify it. Only when you can measure it is it possible to track.

And remember to count your time and effort. Here's my rule of thumb: count $10 for every hour of personal labor you put into traffic. This includes chatting with someone to spread the word about your site, work on SEO items, keyword optimization, literally anything that takes your time - you must quantify it.

Say you are out and talk with someone for ten minutes about your new site; that's $2.00 of your time.

Okay, Dave - that's getting picky.

Using AdWords or Yahoo! Search Marketing to drive traffic is a little easier to quantify. You can easily see how much of your budget was spent. But even here, I count my time spent creating ads, working on keywords, tweaking and refining.

So here's your homework:

Grab a sheet of paper and write down your campaign name. Below that, list the ways you are currently using to drive traffic to the site. Then, count your time spent to accomplish the work. Make this a figure you are comfortable with.

Here's an example.

Campaign: Shelled Brazil Nuts - - - - - - - - - - - - - - - - - - - -
Traffic: SEO work - $5.00 (30 mins/day @ $10/hr)
AdWords account - $7.00/day
Links - $1.00/day ($30/month)
Total: $13.00/day<

Marketing Strategies - One Thing You Can Do Tomorrow for Free and Feel the Results Immediately!
I’ve had some very interesting meetings over the last couple of weeks with organisations that, on the surface, seem to have it all together. They are well branded names, they seem to have the right people in the right seats on the bus, they pay well, they do all they can to develop their staff, and the list could go on. However, what they don’t seem to have is a culture of getting things done.This has severe consequenc

>

Say you are out and talk with someone for ten minutes about your new site; that's $2.00 of your time.

Okay, Dave - that's getting picky.

Using AdWords or Yahoo! Search Marketing to drive traffic is a little easier to quantify. You can easily see how much of your budget was spent. But even here, I count my time spent creating ads, working on keywords, tweaking and refining.

So here's your homework:

Grab a sheet of paper and write down your campaign name. Below that, list the ways you are currently using to drive traffic to the site. Then, count your time spent to accomplish the work. Make this a figure you are comfortable with.

Here's an example.

Campaign: Shelled Brazil Nuts - - - - - - - - - - - - - - - - - - - -
Traffic: SEO work - $5.00 (30 mins/day @ $10/hr)
AdWords account - $7.00/day
Links - $1.00/day ($30/month)
Total: $13.00/day<

How To Promote Your Online Home Business Opportunity Using Your Signature
Ways To Use Your Author Resource Box or Signature:The most powerful ways to use your signature to promote your online home business opportunity are in the Author`s Resource Box or Bio Box as well as the Author`s Profile page when you write articles and submit them to the article directories and in your signature when posting in Forums.By setting up your signature correctly you can tell the reader a little about

hat, list the ways you are currently using to drive traffic to the site. Then, count your time spent to accomplish the work. Make this a figure you are comfortable with.

Here's an example.

Campaign: Shelled Brazil Nuts - - - - - - - - - - - - - - - - - - - -
Traffic: SEO work - $5.00 (30 mins/day @ $10/hr)
AdWords account - $7.00/day
Links - $1.00/day ($30/month)
Total: $13.00/day

So, great! We have a liability of $13.00 a day. Why do we need to know this number?

This number is key, because this is the number we must beat in order to see a profit. Anything over $13.00 is good. Anything less is not good. But there's more. Don't forget your other costs - hosting (unless you use a free blog account), bandwidth, and design of your site.

See how important it is to keep track of what our traffic costs are? It's vital, if you want to get profitable.

Next, I answer the question of how important it is to choose the right contextual ad company.

Until then, as Mom always said, "do your homework!"

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/72978/hubyou-Tracking-Traffic-Costs.html">Tracking Traffic Costs</a>

BB link (for phorums):
[url=http://www.hubyou.info/article/72978/hubyou-Tracking-Traffic-Costs.html]Tracking Traffic Costs[/url]

Related Articles:

Honest, Fair Feedback - Why You're Unlikely to Give or Receive It When the Stakes are High

Honest, Fair Feedback. You want it. Everyone does. Only trouble is, the more you need it, the less likely you are to get it. Matt explains the research that indicates why and how this happens, and offers the approach to resolving the issue that he and his colleagues use with their clients.

Public Relations, Endorsements and Moral Character Considered

Public relations and goodwill of your brand often involves strategies which include endorsements from celebrities and sports heroes and in these contracts there are always clauses of moral turpitude and in these clauses often even if the claims against the person are not proven the company or corporation providing the endorsement can cancel the contract and get as far away from that person as possible.

Telemarketing No Call List

What you need to know about the telemarketing no call list.

Bookmark it: