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Answer Upon - 3 Things Every Yellow Pages Advertiser Needs to Know
I have done my penance in the advertising industry. You might even call me an “ad-man.” I have engaged advertising’s rude and unwanted impressions. I have penetrated the unaware with my client’s messages. Oh, yes, I have been apart of the creation and distribution of junk mail and newspaper inserts. I have sold obnoxiously intrusive radio spots to car dealers. I have seen the glory of toll free numbers on television infomercials. However, never in my most effective advertising moments have I subjected human beings to the equivalent of
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone
Are you tired of being one of the rats in the race? Would you like to spend more time at home with family, friends, or engrossed in your favorite hobbies? What is stopping you? Ah…yes, you need money. What if I was to inform you that you can have the best of both worlds? Would you read on? Owning your own franchise is the ticket in making a lot of money while enjoying things in life you love. It does not take much to start and the chances of failure of very low as well. All you really need is the passion to succeed and some ins
Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so many businesses fail to recognize, but once they do, they stand to capitalize on a sizeable reward. That said… let’s try to understand it a bit better, shall we?
1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone c
Much is written about the how to achieve business success. From the Balance Scorecard for business to The On-Purpose Business, business owners have a wealth of information to turn their hard efforts into bountiful success. Yet, success still eludes many.What I have recently discovered as a small business coach, is that there are 3 distinct and separate capacities that every business has regardless of size and how these are used determines The
1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone
The Montana State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Withholding Tax Bureau P.O. Box 5835 Helena, MT 59604-5835 (406) 444-6900 www.state.mt.us/revenueMontana does not require you to use a state form to calculate state income tax withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Mo
1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone
Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years, with excellent results.That medium is Newspaper Advertising. Any online business owner that is not using the option of advertising in newspapers is losing potentially thousands of dollars per year.Although print newspapers have lost some of their readership to online news sources there are still millions of homes in America that still buy newspapers, either by newsstands or home
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone
How important are staff to your business? That’s sort of a basic question, because everyone knows that without staff you can’t do your own job. But really, how important do we consider our staff? After all, they haven’t been to school as long as we have, they don’t know as much, they don’t make the money we do. Shouldn’t it be easy to replace them when we need to?It’s easy to fall into the trap of under-rating the importance of staff to a business; but it’s at least as bad to have the wrong staff in your organization. Who ar
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone call.
And when it comes to Yellow Pages advertising, that's all that really matters.
By learning what makes a good headline, good body copy, and how to develop a strong offer—your Yellow Pages ad will run circles around an ad that just “looks great,” but makes the same mistakes most others are making.
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.
Your company name does not win you business. So if your name and logo is at the top of your ad… if it’s big and bold and takes up space… if it takes the place of an attention grabbing, hard-hitting headline… you’ve made a big mistake.
Next, here’s fundamental truth number 2…
2. Most Yellow Page ads are developed by the directory publisher.
That’s right—the directory itself develops mos
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