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Answer Upon - What Do Your Ads Say?
Did I get your attention? That's exactly what I intended to do. I wrote a compelling headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate
When you provide a consumer service or product, you have the legal and moral right to be paid within contractual terms. Consumer accounts not paid within your payment terms can restrict your cash flow, business growth and in some situations, the ability to continue operating your business.The following consumer collections report outlines 11 guidelines you can follow to increase the amount of in
Everything. Experience, staff, facility, product. The list will be quite long. Take the time to do it now, before you read the rest of this article.
Next, take a hard look at your list, pencil in hand, and cross off all items that are about YOU (including YOUR staff, YOUR building, YOUR ranking, awards etc). Now, x-out all the FEATURES of your products or service.
The number one rule, the only rule, for great advertising is "Sell the Benefits".
Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM o
In the modem world no business can afford to remain secretive because various parties such as creditors, employees, taxation authorities, investors, public and government etc., are interested to know about the affairs of the business. Affairs of the business can be studied mainly by consulting final accounts and the balance sheet of the particular business. Final accounts and the balance sheet are end
Next, take a hard look at your list, pencil in hand, and cross off all items that are about YOU (including YOUR staff, YOUR building, YOUR ranking, awards etc). Now, x-out all the FEATURES of your products or service.
The number one rule, the only rule, for great advertising is "Sell the Benefits".
Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM o
It's natural for many of us in the healthcare industry to want to help others. It's why we do what we do. We know that the more people we serve, the better and/or healthier their lives can be. To some of us that means growing our businesses so we can reach more people. The way we do that is through marketing.Over the years I've written at least once about many marketing methods most businesses u
The number one rule, the only rule, for great advertising is "Sell the Benefits".
Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM o
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars…good offset printing presses may cost a few million dollars.For those companies interested in conveying the best possible image at all times, it is import
The number one rule, the only rule, for great advertising is "Sell the Benefits".
Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM o
In financial year 2003-4 Air bus started a new advertising campaign. In an industry, like aircraft, so much matured, there was a tendency in aircraft producers to target the big and medium airlines and governments of countries for their big contract running in billion of dollar. Most of second half of 20th century was dominated by Boeing. Its 747 has just no parallel, the biggest monster flying in the
You see and hear ads everyday that miss the point entirely. Giant billboards with pictures of the medical clinic staff standing in front of a wall of awards. Picture of a guy with a wrench and the words "See me for all your plumbing needs." Three little girls on TV yelling an unintelligible slogan about their daddy's store. It's all about them. It should be all about the customer.
Did you see the one on TV where a guy gets the water cooler dumped on him because he bought the good software? What picture does that tell? It would have been better if the guy told me (from a sunny beach location)
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