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Problem-Solving Success Tip- Fix the Right Root Causes
Identify and fix the right root causes.Complicated problems have multiple root causes, probably more than you can handle all at once. The trick is to address the important causes first. Don’t waste time or money on causes that are either insignificant in impact or only peri

of my page, that’s also an expanded text ad; in other words, it’s still a CPC ad not a site-targeted ad.

Well, that’s fine. Now I know. But there’s not a lot I can do about it, and this is where I start to have a problem. Google could be right and putting two ads (or o

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Executives spend too much of their precious time addressing poorly performing employees. They lament that they squander 90 percent of their hours dealing with the bottom 10 percent of their work force. When they are not either disciplining them or somehow trying to compensate for them, t

Jen over at Jensense ran a pretty important post recently. It covered a topic that’s been bothering me for a while now. For about the last month, or even more, my blog at JoelComm.com has been showing one single ad across the top of the page.

It hasn’t been doing me any harm and I’m not complaining. The revenue figures for that page haven’t taken a hit so I don’t feel that I’ve got any reason to worry too much. I just wished I knew more about why it was happening and whether I can expect it to change back to multiple ads in the near future.

Jen managed to chat with AdSenseAdvisor, an official Google AdSense Support Team member (it’s the January 10th post at Jensense.com), and although they were discussing why multiple ad units have recently been showing two ads instead of four to so many people, they answered my little question too. As AdSenseAdvisor put it: “If you only see two ads in an ad unit appearing, it is because our technology has determined the publisher will receive a higher eCPM. This is an automatic optimization feature.”

As for my big ad across the top of my page, that’s also an expanded text ad; in other words, it’s still a CPC ad not a site-targeted ad.

Well, that’s fine. Now I know. But there’s not a lot I can do about it, and this is where I start to have a problem. Google could be right and putting two ads (or on

Restaurant Franchising
Restaurant and fast food franchising is a booming sector presently. Fast food franchising is considered to provide the maximum revenue in the total food service industry, but franchising in full-service restaurants also contributes quite a bit to the economy. In one sense, franchising i

y harm and I’m not complaining. The revenue figures for that page haven’t taken a hit so I don’t feel that I’ve got any reason to worry too much. I just wished I knew more about why it was happening and whether I can expect it to change back to multiple ads in the near future.

As for my big ad across the top of my page, that’s also an expanded text ad; in other words, it’s still a CPC ad not a site-targeted ad.

Well, that’s fine. Now I know. But there’s not a lot I can do about it, and this is where I start to have a problem. Google could be right and putting two ads (or o

Lead Management Software
Efficient lead management is the cornerstone to good sales. Without some sort of lead management system, keeping track of follow-up calls, meetings, and details relating to prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever

As for my big ad across the top of my page, that’s also an expanded text ad; in other words, it’s still a CPC ad not a site-targeted ad.

Well, that’s fine. Now I know. But there’s not a lot I can do about it, and this is where I start to have a problem. Google could be right and putting two ads (or o

Where To Buy Wire EDM Machines
Wire EDM machines have become very popular in the manufacturing sector and have been very significant in the growth of the tooling and dying industry. A number of manufactures, mainly from China and Taiwan, have come up with quality wire EDM machines.All these leading companies ha

swered my little question too. As AdSenseAdvisor put it: “If you only see two ads in an ad unit appearing, it is because our technology has determined the publisher will receive a higher eCPM. This is an automatic optimization feature.”

As for my big ad across the top of my page, that’s also an expanded text ad; in other words, it’s still a CPC ad not a site-targeted ad.

Well, that’s fine. Now I know. But there’s not a lot I can do about it, and this is where I start to have a problem. Google could be right and putting two ads (or o

SEO Copywriting is a Waste of Time for Blogs
Good copywriting skills can help you sell with your blog. But if you think by “copywriting” I mean “SEO copywriting,” you’d be wrong.In fact, you’re probably wasting your time even worrying about traditional SEO techniques when it comes to blogs. Here’s why.Writin

of my page, that’s also an expanded text ad; in other words, it’s still a CPC ad not a site-targeted ad.

Well, that’s fine. Now I know. But there’s not a lot I can do about it, and this is where I start to have a problem. Google could be right and putting two ads (or one ad) in a unit built for four might be the method that brings in the most revenue. But I’d still like to have the choice.

I’m sure there are a lot of publishers that just want to sign up to AdSense, let Google do all the work for them and forget about it until the check comes. But for those of us who really put a lot of effort into optimizing the ads and making good income from them, the more control we have over the ads on our pages, the easier we feel. At least I do.

In the meantime though, I’m left thinking about a bunch of other questions: Why do ad units that show few ads do better than units that show many ads? Is an expanded text ad a sign that I’ve maxed out the revenues I can receive on the standard ads? If expanded text ads are still CPC ads how can I still encourage people to click when they look more like an ad?

I’ll keep thinking about those questions and get back to you with answers...

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Sales, sales and sales are what drive any business. Without sales, there would be no business. Lagging sales can usually be attributed to one if not more than one of these reasons.

Bookkeeping for beginners... Many bookkeepers use programs such as MYOB and Quickbooks relatively successfully without understanding the underlying accounting entries they are processing. This causes difficulties when processing important but infrequent transactions such as loans or major asset purchases or when transferring to a larger accounting system such as Great Plains or Navision. One reason this occurs is because MYOB and Quickbooks allow transaction processing without a necessary understanding of double entry bookkeeping. Larger systems are not so forgiving...

Don't get lost in the incoming links forrest. There are so much to know and understand about incoming links, but you must make sure you know the most important yet truly simple couple of rules you must understand so you won't find your website banned all over!

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