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Answer Upon - What Does the Back of Your Business Card Say?
Do you spend every waking minute at work? Do you find it difficult to take time out for you? Are you constantly working in a mess?The Small Business OwnerThese people tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison of
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the ba
If you run a small business, you probably have a hidden expense that’s eating your time, and your business’s money: Tracking employee time and productivity.When businesses are small, traditional practice is to use some sort of manual time keeping system to log employee hours. Each employee fills out a paper time shee
Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).
If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.
You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the ba
Chances are good that you have at least one of them hidden away somewhere at the back of your cupboard! Research shows that an estimated 75% of people say they will keep promotional material that they actually find useful, such as mugs.Promotional mugs are a great marketing tool partly because they can be manufactured
You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the ba
Drinking tea or coffee in an interesting beverage ceramic mug and a conversation gets more interesting if the subject happens to be pottery. No mugging story when involved in the illustrious tea ceremony Cha-no-yu that essentially means water for tea. A tea ceremony based on the etiquette of serving tea.Cha-no-yu lite
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the ba
Many wonder if free advertising is an effective way for their website to get exposure. Contrary to what you might think, there is not an easy answer to this question.We know that advertising on television can be effective as well as radio advertising. We have seen many people use free advertising on classified websi
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the ba
Search engine optimization is an advertising tool that helps online business to get success by adopting certain unique strategies. The e-business world is rapidly changing with some latest and new advance techniques that is making the businesses boom. A business can adopt any means that helps it to get popularity. India outs
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand out from the crowd when your business card is a professional marketing piece, both sides.
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