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Answer Upon - Reach vs. Frequency: Touch 100 Once or 25 Four Times?
If someday while going for a drive you come across a huge balloon floating in the middle of the sky, don't be amazed or come to the conclusion that a child has lost his balloon. It is the latest way of advertising an event, product or company. We all know that advertising takes different measures to attract customers and patrons. So how different is an ad
For example, an air conditioning repair service who has decided to do a direct mail p
If there's one thing managers know best, it is this: recognition is a powerful motivator. If you praise your employees and acknowledge stellar efforts on their part, you will make them feel better about themselves and the hard work they put in.The Myth of Raises One of the key factors in improving employee productivity is recognition. In the old d
Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. Frequency is the number of times you touch each person with your message. In a world of unlimited resources you would obviously maximize both reach and frequency. However, since most of us live in the world of limited resources we must often make decisions to sacrifice reach for frequency or vice versa.
For example, an air conditioning repair service who has decided to do a direct mail p
Did you ever play a game of battleship, where you have to blindly plug in little pegs to try to find your opponents ships? Well, medical billing is sometimes like that, especially when you're billing claims electronically and sending a GU0 record, or CMN. The "plug in the values" approach to many of the fields leaves many billers dazed and confused. In
Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. Frequency is the number of times you touch each person with your message. In a world of unlimited resources you would obviously maximize both reach and frequency. However, since most of us live in the world of limited resources we must often make decisions to sacrifice reach for frequency or vice versa.
For example, an air conditioning repair service who has decided to do a direct mail p
If you are trying to promote your business now, you can move in one of two directions:You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money.You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting strategies to
For example, an air conditioning repair service who has decided to do a direct mail p
Most TV commercials you see, radio commercials you hear, training films, and more use the voice of a professional announcer. In the media industry, these much sought after voice pros are called Voice Over Talent.A fine voice over talent can give you a warm, friendly read that not only entices prospects to take an interest in you, but effectively ur
For example, an air conditioning repair service who has decided to do a direct mail p
Promoting your business is extremely important and every business owner knows the importance of new, interesting and effective advertising and the impact it can have on business. By finding new and different ways to promote your business, you can put a whole new face on your company.A great way to introduce a new wave of advertising to your busines
For example, an air conditioning repair service who has decided to do a direct mail piece has to decide whether to mail the entire Dallas/Fort Worth Metroplex once or to mail a quarter of the Metroplex four times. An attorney who receives many of her clients through networking may have to decide whether to attend one weekly networking meeting or four different monthly meetings.
When faced with decisions of reach vs. frequency remember this rule of thumb:
Reach without Frequency = Wasted Money
Marketing is the process of building a business relationship with potential customers. Have you ever established a lifelong friendship with someone you had contact with only on
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Related Articles:
The 80/20 Rule, And Being Truly 'Effective' In Your Business
Businesses Need to Build KASH To Secure the Desired End Results of Profits
Advertising Headlines and How to Write Them
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