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    5 Things You Must Do Well When Buying a Business to Not Get Burned
    Are you not sure what Business to buy? Need to know what is a fair deal?Martin Smith thought he was buying an established business with good credit and collectable accounts receivable. The day after settlement the surprises began.Inventory could not be used because expiration dates had past. Money shown as receivable had already been collected. Vendors that were only willing to ship COD. Over $100,000 of real problems that should have been detected during the business purchase process popped up and almost shut Martin down.Can you afford to be surprised? Of course not.You have the power to not end up like Martin.Owning your own business is part of the American Dream. Buying a business has many advantages over starting one from scratch if you know how. Be prepared and get all the benefits of buying an existing business.Tangible benefits such as existing cash flow, existing customer base, existing systems, knowledgeable employees, and locations can be obtained cheaper by buying an existing business than starting from scratch.1. Understand and Know What You do Well and LikeYou must really look at the activities you like to do and find a business that allows you to do them. For instance some people want customers to come to t
    number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

    At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susce

    6 Surefire Ways to Make Money From Your Email List
    You want to make money with every chance possible from your mailing list, from the time your visitor goes to your Lead Capture Page until he stays subscribed to your E-zine. Here are 6 surefire ways how you can make money from your list:1) One time OfferWhen your subscriber fills in the opt-in form to join your mailing list and get your free report, make sure he is taken to a One Time Offer page before downloading your free report. Your One Time Offer is a sales letter which your subscriber, now your prospect, will see, with the context that this special offer is made available to him only once. Give a quality One Time Offer to couple with a sales letter with a good conversion rate and you can cash in on your prospects immediately upon signing up!2) Create a Viral ReportGiving something away for free (e.g. a free report of your own) allows you to prove your credibility to your subscribers and gives them an incentive for subscribing to your E-zine. In your report, you can include both your own links and affiliate links in the form of your recommendations or advertisements. Encourage your readers to give away your free report, allowing your report to reach many computers like a “virus” throughout the Internet without any effort on your part.3) Back end
    Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.

    A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.

    Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.

    The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

    At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it suscep

    Ecommerce - Historically Speaking
    Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began. Certainly being tied to a computer screen to make a purchase you would need to wait for wouldn’t hold the interest of consumers. Yet inroads were made and sales were conducted.One of the prevailing difficulties associated with early online transactions was the safety of personal financial information. As hackers gained access to non-encrypted data it was a rallying point for many ecommerce businesses. There had to be a better way to do online business.The Debut of EncryptionWebopedia describes encryption this way, “The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to decrypt it.”The keys to ecommerce were given back to online business when transactions became encrypted. The privacy of customer data allowed ecommerce to become a viable option for consumers once more.Suddenly the world of cottage industry and extensions of brick and mortar stores began to flourish and entrepreneurs began to willingly dip their toe into the cyber frontier.This was a new way of doing business in the cutting edge of intangibles. No
    ly to subscribe to an RSS feed as they are to the equivalent information via email.

    A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.

    Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.

    The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

    At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susce

    Residual Income Opportunities – How to Turn E-books into Residual Income Opportunities
    Everybody likes the idea of earning money of doing nothing - but most people don't realize that you don't need a real estate empire or interest off millions in your bank account to do that. Internet makes it possible to sell unlimited copies of your product at no extra cost per copy. Residual income opportunities are easily available online, and this article will show you how to take advantage of them using information products.An information product is usually just an e-book teaching people something interesting and valuable. You can sell such e-books for anywhere between $17 and $97 depending on the quality and value of the content. Once you have set up a site where your e-book is sold, you can sit back and relax as the product will now sell itself. This is how information products turn into residual income opportunities online.An important part of expanding your residual income opportunities is to become an affiliate vendor with sites such as Clickbank and Payloadz. This lets affiliates promote your product for you, so you don't have to worry about marketing it to the masses. A good affiliate program for your product is the key to harnessing the power of residual income opportunities on the Internet.Creating a product also helps you gain access to other residua
    ack to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.

    Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.

    The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

    At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susce

    Ten Ways To Ensure Your Business Success in 2006
    It's a bright and shining new year, and you've got a clean slate. What will you do with this opportunity?Here are some ways to ensure your business success this year:1. Keep your business moving forwardIf you haven't set your goals for 2006, decide what you want NOW. Take out a notebook, put today's date on the top of the page and write out your business goals.While you're at it, you may as well create some goals for self-improvement and family and relationships. To make the most of your business in 2006 you'll not only need to be healthy, but you'll also need the support of others.Leave some space on the right side of the page for a "Due Date" column. This is the date by which you want to have achieved each goal.The next step is to create an action plan for each goal. Don't spend too much time on this, but make sure that you've broken down each goal into small, manageable steps, and have translated those steps into daily tasks.Write or type: REVIEW GOALS into each day of your daily planner, and then do it. Look at it this way: you'll never achieve what you want to achieve unless you try. So try, and give it 100 per cent of your energy.2. Expect to be successful, and repudiate your doubts on paperDo you expect your busines
    t item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.

    The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

    At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susce

    Mastering Google AdWords Marketing - Negative Keywords
    If you are managing a Google AdWords marketing campaign, it is critical to employ negative keywords. This is particularly true if any of the keyword phrases in the ad campaign are broad- or phrase-matched. Negative keywords cause an ad to not be shown if any of the keywords are in the search phrase. This is important for a few reasons. First, because the ad will not be shown for keyword phrases that are not relevant, there will be fewer click-throughs that do not convert to sales. Second, the overall CTR (click-through rate) will be higher because there will be fewer instances of searchers viewing the ad but not clicking. The higher CTR will cause the ad to attain a higher position without requiring a higher CPC (cost per click). This will save you money and increase the ROI of your Google AdWords marketing campaign.Let's look at an example. Suppose an online store sells organic food. The store's Google AdWords campaign has an ad group with these broad-matched keywords: organic food organic food store Using at least one keyword research tool (and preferably more) will reveal many keyword phrases that are searched on that contain the phrase "organic food" but are clearly not related to purchasing organic food for people to eat (as opposed to pets). Fo
    number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

    At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.

    I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.

    Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.