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    roducts traits and features.

    Picking the celebrity who best fits your companies needs should be relatively easy at this stage of the game. All the prospects who didn't meet your needs have been weeded out. so the only one (s) left are those that fit with your company and the

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    How to quickly make a short list.

    When compiling a list of potential celebrity endorsers, it is paramount that you quickly, accurately, and with stealth-like precision, weed out the non-prospects from the prospects. Once you narrow down the list, you can use some of the techniques and questions raised in the “Famous Index”. This process will enable you to make an educated, and well-thought-out decision.

    Our short list is basically the tally of who is left after all the others have been carefully eliminated. Just make sure that the list includes only those prospects that fit the mold you are looking to fill. Many times, when this is done by someone who does not have the proper experience, they tend to rely on emotion. Emotion and gut feelings are part of the final process, but for the short list, we recommended that it be based on the facts that you have regarding each potential celebrity endorser.

    Some of the facts to consider include the celebrity endorsers personality, the product features that need a match, and finding a celebrity endorser who is a good match for your products traits and features.

    Picking the celebrity who best fits your companies needs should be relatively easy at this stage of the game. All the prospects who didn't meet your needs have been weeded out. so the only one (s) left are those that fit with your company and the

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    use some of the techniques and questions raised in the “Famous Index”. This process will enable you to make an educated, and well-thought-out decision.

    Our short list is basically the tally of who is left after all the others have been carefully eliminated. Just make sure that the list includes only those prospects that fit the mold you are looking to fill. Many times, when this is done by someone who does not have the proper experience, they tend to rely on emotion. Emotion and gut feelings are part of the final process, but for the short list, we recommended that it be based on the facts that you have regarding each potential celebrity endorser.

    Some of the facts to consider include the celebrity endorsers personality, the product features that need a match, and finding a celebrity endorser who is a good match for your products traits and features.

    Picking the celebrity who best fits your companies needs should be relatively easy at this stage of the game. All the prospects who didn't meet your needs have been weeded out. so the only one (s) left are those that fit with your company and the

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    at the list includes only those prospects that fit the mold you are looking to fill. Many times, when this is done by someone who does not have the proper experience, they tend to rely on emotion. Emotion and gut feelings are part of the final process, but for the short list, we recommended that it be based on the facts that you have regarding each potential celebrity endorser.

    Some of the facts to consider include the celebrity endorsers personality, the product features that need a match, and finding a celebrity endorser who is a good match for your products traits and features.

    Picking the celebrity who best fits your companies needs should be relatively easy at this stage of the game. All the prospects who didn't meet your needs have been weeded out. so the only one (s) left are those that fit with your company and the

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    commended that it be based on the facts that you have regarding each potential celebrity endorser.

    Some of the facts to consider include the celebrity endorsers personality, the product features that need a match, and finding a celebrity endorser who is a good match for your products traits and features.

    Picking the celebrity who best fits your companies needs should be relatively easy at this stage of the game. All the prospects who didn't meet your needs have been weeded out. so the only one (s) left are those that fit with your company and the

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    roducts traits and features.

    Picking the celebrity who best fits your companies needs should be relatively easy at this stage of the game. All the prospects who didn't meet your needs have been weeded out. so the only one (s) left are those that fit with your company and the branding proposition you are looking to promote. Choose wisely as you only get one chance.

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