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Answer Upon - How to Escape the Normality Trap
When referring to neon lights, people instantly visualize a bright and expressive medium of advertisements leading to an increase in customers and profitable trade. These devices are explosive and eye catching. This visual medium has been accepted by small, medium and large businesses. When considering the price factor, potential customers also need to be attentive towards craftsmanship, warranty, usefulness and the vendor's reputation.When Earle C. Anthony purchased the
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the
Copyright 2006 Cari HausThere’s a new sub shop in town, and their service—and food—are exceptional. We live in a small town with limited options, so the first thing I did after trying this recently arrived spectacular fare was tell the next five people I saw. I wasn’t really trying to be a walking billboard, it just came naturally.That, of course, is what every thinking business person wants to have customers do for their business. What could be a more effective
Not anymore, at least.
Fifty years ago? Maybe.
But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!
Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.
Here’s why this is happening:
1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. Too many blogs. Too many service providers. Too many options. Too many choices. And this trend creates the ultimate irony: with every new choice comes less time in which customers have to make it.
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we experience daily were unimaginable fifty years ago: instant access to unlimited information, 24-7 shopping options, overnight delivery (God bless FedEx) and of course, mass-customization.
As such, customers expect to talk to you (not a machine) right now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the v
This is obviously the key ingredient in determining your overall strategy. Based on lots of practical experience and much diligent research into the subject, it seems apparent that a well-placed celebrity endorser can dramatically impact all phases of your business. The key is to find that one celebrity that fits the mold you are working from. The tremendous impact, goodwill, referrals, continued sales, and repeat customers that celebrity endorser can provide is incredible. W
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we experience daily were unimaginable fifty years ago: instant access to unlimited information, 24-7 shopping options, overnight delivery (God bless FedEx) and of course, mass-customization.
As such, customers expect to talk to you (not a machine) right now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the
Corner computer desks are ideal for a corner space in the house or office. They give allow a worker to focus, giving the feel of an exclusive space. They optimize the space within a room and give a cozy look when decorated in tune with the rest of the room. They also come in various shapes and sizes and can be provided with additional fittings.Corner computer desks are provided with a number of options such as additional space for accessories, modular designing, and vario
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we experience daily were unimaginable fifty years ago: instant access to unlimited information, 24-7 shopping options, overnight delivery (God bless FedEx) and of course, mass-customization.
As such, customers expect to talk to you (not a machine) right now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the
Have you ever been in a situation where you ran out of business cards to give out, or simply forgot to bring it along? In these types of situations you might feel slightly foolish or incompetent when a new contact hands over their business card. You may also be looking for a way to maintain posture.You can save the situation by sending the contact a virtual business card once you get back to your office or home. You could, if you have a blackberry or an email enabled c
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the
Alone In A Swirling Sea of Classifieds?All business owners are eventually confronted with a serious dillema -- how to advertise, in which medium, and which is the best deal for each dollar spent.Do newspaper ads outpull radio spots -- or is the power of television the only way to go? And what about the high tech world wide web? The answer is different for each business, each situation, each location and each product.The following are the pro
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the volume button on his amp actually goes all the way to eleven. It’s just that loud.
Think of it this way. Your downstairs neighbor is playing her music really loud. So you play yours louder to drown it out. Then your upstairs neighbor plays his louder to drown yours out. Then his upstairs neighbor plays his louder to...
You get the point.
LESSON LEARNED: if everyone else is yelling, you must yell louder.
How to Escape the Normality Trap
Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.
But, just remember these two things:
1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.
HERE’S THE GOOD NEWS: the world is dying for uniqueness.
HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.
To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, businesses cards, conversations, websites, blogs and promotional materials...
...into distinctive, approachable, word-of-mouth worthy GOLD MINES.
As a result,
Instead of being Some Guy, you become That Guy.
Instead of searching for customers, you attract and cultivate fans.
Instead of trying to sell, you enable people to buy.
And that’s when THEY start coming to YOU.
They = new clients.
They = the media.
They = people who want to help.
They = opportunities you never
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