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Answer Upon - How to Optimize an E-commerce Website
Being an avid Internet marketer I am always on the lookout for new and improved keyword research software. I have come to see that keyword research tools can give you an edge in even the most competitive markets. If you fail to get your keywords right, you are done for. Whether you are doing pay per click or search engine optimization, you will be in big trouble if you don’t have access to the proper software. There is no way you can compete with the competition if you fail to utilize the power of keyword research tools. Over the years I have tested many different keyword tools always looking for the ultimate. Just recently I had the chance to use Keyword Elite to build several new keyword lists I needed. I put this program through its paces to see how it stacked up to all of the other tools I have used in the last few years. This review will offer my thoughts on this program from Brad Callen and tell you how well it stacks up to others on the market. Let’s take a look at this program and see what it has to offer.
MySpace is the largest "Web 2.0" social networking site on the planet... and a massive opportunity to transform your business and your life... IF you know a few simple secrets. That's why I'm going to reveal...How to Dominate MySpaceStep #1: Create a Profit-Pulling ProfileSounds simple... but, 99% of MySpace users screw this up. Their profiles are either unreadable, boring, or take hours to load. Not good for making sales!Create a profile that is easily readable, trumpets the biggest benefits of your product/service (with a URL link to your website), and loads in a snap. Guaranteed those interested in your services will breathe a breath of fresh air upon seeing the simplicity and straight-forwardness of your profile.Step #2 Blog, Blog, and Blog Some MoreIn case you don't know... your MySpace blog gets indexed by search engines... it gets listed on Technorati... and gets read by thousands of MySpace users. Take the power of a normal blog for generating traffic and multiply by abou
1. Optimize URLs First Due to the dynamic nature of E-commerce websites, the URL below might seem like nonsense to the human eye, especially since it has a path ID and a randomly generated session ID appended to it. Problems with session IDs differ from situation to situation involving various spider bots. Many SEs simply ignore URLs with such variables, meaning that those URLs will not get “crawled.” If you have an E-commerce website with 1000 products, your time and effort will be wasted if the product pages cannot be indexed by SEs. Googlebot might find pages with IDs in them, but imagine this scenario:
Day 1 – Gooblebot crawls a page with this session ID:www.domain.com/index.php?sessionid=1234
Day 2 – Googlebot crawls the same page with a different session ID:www.domain.com/index.php?sessionid=5678
If Google decides this site has duplicate contents, the site will probably be penalized. So what shall we do? The best solution is put keywords in the URL without showing complicated session ids or product ids. We call it optimized URL. These kinds of URLs will get indexed by general search engines, and SE can pick up keywords from the URL. It can greatly help improving the ranking of each page.Below is a URL following the implementation of URL optimizations. It contains product keywords and a category name. All of these words can be used by SEs to analyze the page and determine its function. And of course, the optimization will help improve the ranking for these keywords.
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet t
How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph."If it bleeds it leads" is a famous saying amongst news editors on why certain stories are on page one or first up in a TV or radio news bulletin.With so many big news stories breaking recently, such as the Pope's death and the Navy helicopter crash in Indonesia, how can you make your media release stand out?Well, the success of a news release being followed up by the media depends on the all important lead or first paragraph.After the headline, this is the first message an editor or journalist will read and it is one of those critical moments of truth when you either win over or lose the media.The first paragraph sets the structure for the whole of the media release.Take this example of a very poorly written opening or lead paragraph that was actually sen
Day 1 – Gooblebot crawls a page with this session ID:www.domain.com/index.php?sessionid=1234
Day 2 – Googlebot crawls the same page with a different session ID:www.domain.com/index.php?sessionid=5678
If Google decides this site has duplicate contents, the site will probably be penalized. So what shall we do? The best solution is put keywords in the URL without showing complicated session ids or product ids. We call it optimized URL. These kinds of URLs will get indexed by general search engines, and SE can pick up keywords from the URL. It can greatly help improving the ranking of each page.Below is a URL following the implementation of URL optimizations. It contains product keywords and a category name. All of these words can be used by SEs to analyze the page and determine its function. And of course, the optimization will help improve the ranking for these keywords.
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet
An interesting ruling was made in the British Court of Appeals recently ...The justices determined that British customers who use a credit card abroad or on the internet will be given the same protection as those who shop in Britain.This decision allows purchasers to reclaim funds from their card company if the product they buy is faulty or does not arrive. As is the case in many countries, such a law already exists if goods are bought in Britain.The plaintiff in the case was the government itself, on behalf of its consumers. The Office of Fair Trading targeted three representative credit card companies --- Lloyds TSB, Tesco Personal Finance and American Express --- in the court action for the purpose of expanding those rights to include purchased goods outside the United Kingdom or in cyberspace.This decision can make issuers liable for credit card purchases over the internet from fraudulent foreign suppliers who failed to deliver. From their perspective, the original ruling had been expected to add ??1billion in
If Google decides this site has duplicate contents, the site will probably be penalized. So what shall we do? The best solution is put keywords in the URL without showing complicated session ids or product ids. We call it optimized URL. These kinds of URLs will get indexed by general search engines, and SE can pick up keywords from the URL. It can greatly help improving the ranking of each page.Below is a URL following the implementation of URL optimizations. It contains product keywords and a category name. All of these words can be used by SEs to analyze the page and determine its function. And of course, the optimization will help improve the ranking for these keywords.
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet
One of my wise mentors told me about the time he needed the advice and assistance of a well-known business expert. This expert charged very high fees and produced amazing results.He was well known and very busy. My mentor was convinced that he could never afford the fees required, however he is a highly motivated and courageous entrepreneur, so he approached the business expert with the following proposal, which I think may be of value to you, should you wish to use it.“I can’t afford your consulting fee, but I have a way to pay you even more. I have a solid business and, in return for your consulting, connection to your contacts and training of my salespeople and employees, I will happily pay you a generous percentage of my increased profits. I will pay you every single week, and my books will be open to you. You can spend as much or as little time as you like working on my business, as I am paying only for results. It is easy to track sales and results in my business so you are not at risk. Yes or no?”Well, the business
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet
Launching a new product can sometimes be as overwhelming a task as developing and manufacturing the product itself. However, if you want to be successful with your product, the launch is the first important step. Here are eight key ways to quick product launching.1. Maintain focus. Make this launch a special event at your company, and let other brands and products take a back seat for awhile.2. Special demonstrations. Invite people you think would purchase the product to a special reception or demonstration. Make it exclusive to them only.3. Attend events. Find conferences and conventions where your product will be welcomed, even if it isn’t released yet. Start your quick product launching months in advance by creating hype.4. Talk to everyone. Whenever you have a conversation with someone, you and your sales staff should find a way to work the product name in, even if the person you’re talking to may not be interested in it--he or she may know someone who is.5. Spread the word. Whenever possible, take oppor
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simplify the job a searching bot must do, an SE is better able to do things according to your preferences. Let’s face it, however – the more products you have, the more complicated it becomes for you to submit the links. You might be selling hundreds of products, but how can you manually add each link to Google in an XML file? Again, in this case, you need to get in touch with your E-commerce provider so that a program can do the work automatically. Software is created to automate things and make the lives of people easier. For example, by making a file to collect all of the product links, and by doing some CRON jobs, you can automatically feed the Google sitemap system.
6. Linking StrategyIt is not a secret that your website can increase its ranking by building quality inbound links. Many people, until they realize what a quality inbound link is, spend thousands of dollars and receive no result in return. For an E-commerce website, you have to make sure you are doing the right job. Here are some examples:
1. Exchange links with sites closely related to your products or services. If you are selling sports products, it does not make sense to exchange
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[url=http://www.hubyou.info/article/77055/hubyou-How-to-Optimize-an-Ecommerce-Website.html]How to Optimize an E-commerce Website[/url]
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