1. Large company Small or specialized company

2. Formal Casual

3. Well Established New

4. Fun Subdued

5. Innovative Traditional

6. Economical Expensive

7. Classic Contemporary

Brand Worksheet #2

Assessing where your brand is today:

1. Determine all the places your brand touches your customer. Make an exhaustive list.
   
2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
   
3. Conduct customer surveys to find out how the customer views you and your company.
   
4. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
   
5. Make an action plan to correct and fill the gaps so that your brand is consistent in all areas and all places it makes contact with your customers.
   



Next you will find a number of questions that will help you check on the health of your brand.

TOP TEN QUESTIONS TO CHECK YOUR BRANDS HEALTH*



1. Does your brand have a well-defined identity?
   
2. How well is your brand known?
   
3. Do customers perceive a meaningful difference between your brand and competitive brands?
   
4. Does your brand offer a distinctive value proposition to all markets?
   
5. Is your brand value proposition an explicit promise to your customers?
   
6. Have you developed a brand system?
   
7. Do
   CBS VS Google
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   br> Brand Worksheet #2
   
   Assessing where your brand is today:
   
   1. Determine all the places your brand touches your customer. Make an exhaustive list.
      
   2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
      
   3. Conduct customer surveys to find out how the customer views you and your company.
      
   4. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
      
   5. Make an action plan to correct and fill the gaps so that your brand is consistent in all areas and all places it makes contact with your customers.
      
   
   

   Next you will find a number of questions that will help you check on the health of your brand.
   
   TOP TEN QUESTIONS TO CHECK YOUR BRANDS HEALTH*
   
   

   1. Does your brand have a well-defined identity?
      
   2. How well is your brand known?
      
   3. Do customers perceive a meaningful difference between your brand and competitive brands?
      
   4. Does your brand offer a distinctive value proposition to all markets?
      
   5. Is your brand value proposition an explicit promise to your customers?
      
   6. Have you developed a brand system?
      
   7. D
      Nursing Resumes
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      stomer surveys to find out how the customer views you and your company.
      
   8. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
      
   9. Make an action plan to correct and fill the gaps so that your brand is consistent in all areas and all places it makes contact with your customers.
      
   
   

   Next you will find a number of questions that will help you check on the health of your brand.
   
   TOP TEN QUESTIONS TO CHECK YOUR BRANDS HEALTH*
   
   

   1. Does your brand have a well-defined identity?
      
   2. How well is your brand known?
      
   3. Do customers perceive a meaningful difference between your brand and competitive brands?
      
   4. Does your brand offer a distinctive value proposition to all markets?
      
   5. Is your brand value proposition an explicit promise to your customers?
      
   6. Have you developed a brand system?
      
   7. D
      Event Sponsorship - Should We or Shouldn't We?
      Here is a funny story. An event coming up next weekend that will benefit a local charity. This event, like other special events, is a revenue stream for nonprofit organizations and requires corporate sponsorships. A big car dealer was contacted and asked for his
      es it makes contact with your customers.
      
   
   

   Next you will find a number of questions that will help you check on the health of your brand.
   
   TOP TEN QUESTIONS TO CHECK YOUR BRANDS HEALTH*
   
   

   1. Does your brand have a well-defined identity?
      
   2. How well is your brand known?
      
   3. Do customers perceive a meaningful difference between your brand and competitive brands?
      
   4. Does your brand offer a distinctive value proposition to all markets?
      
   5. Is your brand value proposition an explicit promise to your customers?
      
   6. Have you developed a brand system?
      
   7. D
      Create Effective Memos In Five Easy Steps
      Here are five proven ways to help ensure that the memos you generate achieve the results you want:1. Less words, more impact: In preparing a memo, keep things short and simple. Most people reading your memos have other work to do and will appreciate a b
      /li>
   8. Do customers perceive a meaningful difference between your brand and competitive brands?
      
   9. Does your brand offer a distinctive value proposition to all markets?
      
   10. Is your brand value proposition an explicit promise to your customers?
       
   11. Have you developed a brand system?
       
   12. Do you have specific plans to implement and operationalize your brand strategy?
       
   13. Do you have someone in charge of the brand who has both responsibility and authority?
       
   14. Do you set and measure specific brand objectives to determine brand ROI?
       
   15. Do you consistently invest to build long-term brand equity?
       
   
   
   *Developed in collaboration with Riley Design Associates, LLC and Nelson & Company