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Answer Upon - Search Engine Woes and the Dramatic Dance (Part 1 & 2)
Affiliate Marketing - Only Choose Affiliate Programs With Excellent Sales Pages rtisements on their sites to earn some extra cash. Well this is where it gets nasty. There are those webmasters (people) out there that will gladly take advantage of any system. They forget about making any real website to share information, forget about making any real website to sell something and mass produce junk sites riddled with the Google Adsense advertisements.One of the habits that successful affiliates will have is that they will only choose affiliate programs that have excellent sales pages. This is important as a good sales page will helps to create more sales for you.There are 2 problems that people will face when they are trying to choose an affiliate programs with good sales page.The 1st problem is that not all affiliate programs have great sales letters. In order to deal with this problem, all you will need to do is to choose another affiliate programs with better sales letter.The 2nd problem is that although some do have a good sales letter, but it seems to be abit repetitive and the ordering and price information is dozen of screens away or it is not obvious. Even if the product is really good, the customer will soon get bored after reading and trying to look for the ordering and reading page. The customer will eventually just click away. The solution to this problem is to find a sales letter that I am going to be blunt. We are responsible for the creation of development of websites. I am not trying to blame Google for anything here. I am just trying to point out that there system is easy to take advantage of. Their system costs advertisers money and is slowly screwing up the Internet. (Advertisement) Sexy Clothing, Beachwear and Bikinis For the most part, the advertisers that go with Google do not understand what they are getting into. Everyone sees Google as the big Giant of the Internet. Yet as an owner of many online websites selling anything from bikinis and beachwear to skincare and more, the ROI (Return on Investment) form Google is really low in comparison to its top competition. That may sound harsh, but here’s the deal. Advertisers are getting charged regardless if their ad shows up on a valid site or a junk site. Google’s search count increases based on the number of ads that get displayed. And more and more poor The Innovation Mindset I wanna tug on your shirt about something. You see, there’s a little diddy that’s been buggin’ a bit. I don’t want to name any names or point any fingers, but just want to share my two bits, sort of throw it all up in the air and see who grabs what.Joe has been made redundant after many years in the company. He is the victim of cost-cutting, re-structuring, right-sizing, re-deployment...of a re-something. A friend comments: “There he goes. Poor Joe. 20 years of experience going out the window.” The re-engineering consultant overhears the comment and hits back: “There he goes: Joe, one year of experience repeated 20 times.”As the joke goes it is a clever one that has converted a sad part into something that many people can relate to. Many jobs and tasks have to do with repeated processes with little room for change or improvement, let alone new ways, new thinking and what we broadly call innovation. Indeed I know many who would argue that, in most cases, the last thing you want is innovation – you want the assurance that the task will be done within well defined borders and under well defined rules of the game. Regulated industries such as bio-pharmaceuticals produce environments where the invocat We here in the techie goop world like to sometimes talk in acronyms, so forgive me if I don’t explain everything; I’ll try my best though. The situation I have a little spit about what in my mind adheres to a major bug, a flaw in the system if you will, that is not getting as much attention as certain people think it should. It deals with a few rather “large” corporations, one in particular that in some way has a bit of a hold about you and me. And personally, I don’t like to be controlled all that much. You ever wonder how to get at the top of the search engines for a particular key word or phrase? Well the process of getting there entails an effort called SEO better suited as “Search Engine Optimization” for you common folk. LOL. That means “laugh out loud.” ;) “wink.” Well my organization offers this SEO practice to many clients. But there is something that gets in the way, something that is bothersome and to tell the truth, not really fair. A Foreshadowing First off, tell me which of you out there actually like to get spam. Let’s see, one, two, ten… oh zero. That’s right; spam is one of those nuisances that we all despise. Tangent… If you are spamming people, please stop. I bring up spam here because it sort of relates, in an obtuse manner, yet not too obtuse. The Beef Now frankly, I am also growing very tired of bogus websites. The websites in particular are those that offer no real content, but just deliver a junk page with a load of Google ads. Many of you out there may not recognize these ads that I am talking about, but there is one thing that Google offers to people that in my opinion is tilting the search engine experience in a very derogatory fashion. The Google APIs allow website owners to display Google based “Adsence” advertisements on their own websites for profit. Now an API is short for “application program interface.” APIs are used in all sorts of programming fashion and as a source do no harm whatsoever. But the specific API that I want to discuss allows website owners to display the Google based Adsence advertisements on their own private website with the chance of making a buck or two based on the traffic delivered to the specific advertiser. Seems fair enough, right? I mean hey, if I bring you customers, shouldn’t I get a kickback? Well let’s examine this idea a little deeper. For instance, take a look at www.klickcommerce.com/swimsuits_bikinis/fashion_news.html. This is a legitimate site that discusses the sale of swimwear and as you can see on the left hand column, there are “Ads by Google.” This site properly utilizes the Google Adsence API in an ethical and tasteful manner. There is absolutely nothing wrong with it. The customers that come to this site get the content that they were searching for and also they get a few advertisements about some parallel content. Now take a look at www.swimsuitguide.com/swimsuits.php. It is riddled with ads, all ads and really has zero content whatsoever besides the ads themselves. If you click on any of the links, all you get is another page with more advertisements. The issue I want you to realize something about these advertisements. The companies that place these advertisements are all paying on a per click basis. And Google pays anyone with the API on their site a small percentage, like a finder’s fee if you will, for any click that comes from their site. So as a site owner, I can forget about creating a valid site, I can forget about offering any content to the customer, and I can forget about offering anything at all as long as I can coerce someone into click on any of the Adsence ads listed on my site because I can make a nickel. Think about that and I will pick up here next month and get into the real problems with this scenario. Have a nice day and remember what I said about spam. It all comes together. :) “Slimey.” And don’t forget your swimwear; it is mighty hot out there these days. Part 2 Issue No. 1 - The proliferation of junk sites is getting out of hand. We left off last month with an interesting description of the Google Adsense system and its ability to allow webmasters to post Google Adsense advertisements on privately run websites for profit. In Detail Google charges its advertisers in two ways. The first and most commonly known is the CPC or Cost Per Click method. Easy enough, you buy a specific key word or phrase for so much per click and when a customer clicks on you, you get charged. Sure, the advertiser pays for visitors to its site. The second method is the CPM or Cost Per Thousand Impressions. This system is a bit more precarious. The advertiser gets charged after its ad has shown up one thousand times, regardless of the location and if anyone has clicked on the ad. And on the other side, the webmaster makes a percentage of what the advertisers get charged. Can you feel a problem brewing here? At first glance, this appears like fair practice. Yet upon examination, webmasters are compelled to add the advertisements on their sites to earn some extra cash. Well this is where it gets nasty. There are those webmasters (people) out there that will gladly take advantage of any system. They forget about making any real website to share information, forget about making any real website to sell something and mass produce junk sites riddled with the Google Adsense advertisements. I am going to be blunt. We are responsible for the creation of development of websites. I am not trying to blame Google for anything here. I am just trying to point out that there system is easy to take advantage of. Their system costs advertisers money and is slowly screwing up the Internet. (Advertisement) Sexy Clothing, Beachwear and Bikinis For the most part, the advertisers that go with Google do not understand what they are getting into. Everyone sees Google as the big Giant of the Internet. Yet as an owner of many online websites selling anything from bikinis and beachwear to skincare and more, the ROI (Return on Investment) form Google is really low in comparison to its top competition. That may sound harsh, but here’s the deal. Advertisers are getting charged regardless if their ad shows up on a valid site or a junk site. Google’s search count increases based on the number of ads that get displayed. And more and more poor Wise Man Marketing e, two, ten… oh zero. That’s right; spam is one of those nuisances that we all despise. Tangent… If you are spamming people, please stop. I bring up spam here because it sort of relates, in an obtuse manner, yet not too obtuse.It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didn’t hear anyone knock and just as you are about to say something he begins in a calm and measured voice.‘Here's the deal’‘I am going to advertise your product on a billboard at the busiest junctions in every city of the world.'‘I will tell you how many people see this advertisement and I will tell you their age, nationality and gender.'‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it poss The Beef Now frankly, I am also growing very tired of bogus websites. The websites in particular are those that offer no real content, but just deliver a junk page with a load of Google ads. Many of you out there may not recognize these ads that I am talking about, but there is one thing that Google offers to people that in my opinion is tilting the search engine experience in a very derogatory fashion. The Google APIs allow website owners to display Google based “Adsence” advertisements on their own websites for profit. Now an API is short for “application program interface.” APIs are used in all sorts of programming fashion and as a source do no harm whatsoever. But the specific API that I want to discuss allows website owners to display the Google based Adsence advertisements on their own private website with the chance of making a buck or two based on the traffic delivered to the specific advertiser. Seems fair enough, right? I mean hey, if I bring you customers, shouldn’t I get a kickback? Well let’s examine this idea a little deeper. For instance, take a look at www.klickcommerce.com/swimsuits_bikinis/fashion_news.html. This is a legitimate site that discusses the sale of swimwear and as you can see on the left hand column, there are “Ads by Google.” This site properly utilizes the Google Adsence API in an ethical and tasteful manner. There is absolutely nothing wrong with it. The customers that come to this site get the content that they were searching for and also they get a few advertisements about some parallel content. Now take a look at www.swimsuitguide.com/swimsuits.php. It is riddled with ads, all ads and really has zero content whatsoever besides the ads themselves. If you click on any of the links, all you get is another page with more advertisements. The issue I want you to realize something about these advertisements. The companies that place these advertisements are all paying on a per click basis. And Google pays anyone with the API on their site a small percentage, like a finder’s fee if you will, for any click that comes from their site. So as a site owner, I can forget about creating a valid site, I can forget about offering any content to the customer, and I can forget about offering anything at all as long as I can coerce someone into click on any of the Adsence ads listed on my site because I can make a nickel. Think about that and I will pick up here next month and get into the real problems with this scenario. Have a nice day and remember what I said about spam. It all comes together. :) “Slimey.” And don’t forget your swimwear; it is mighty hot out there these days. Part 2 Issue No. 1 - The proliferation of junk sites is getting out of hand. We left off last month with an interesting description of the Google Adsense system and its ability to allow webmasters to post Google Adsense advertisements on privately run websites for profit. In Detail Google charges its advertisers in two ways. The first and most commonly known is the CPC or Cost Per Click method. Easy enough, you buy a specific key word or phrase for so much per click and when a customer clicks on you, you get charged. Sure, the advertiser pays for visitors to its site. The second method is the CPM or Cost Per Thousand Impressions. This system is a bit more precarious. The advertiser gets charged after its ad has shown up one thousand times, regardless of the location and if anyone has clicked on the ad. And on the other side, the webmaster makes a percentage of what the advertisers get charged. Can you feel a problem brewing here? At first glance, this appears like fair practice. Yet upon examination, webmasters are compelled to add the advertisements on their sites to earn some extra cash. Well this is where it gets nasty. There are those webmasters (people) out there that will gladly take advantage of any system. They forget about making any real website to share information, forget about making any real website to sell something and mass produce junk sites riddled with the Google Adsense advertisements. I am going to be blunt. We are responsible for the creation of development of websites. I am not trying to blame Google for anything here. I am just trying to point out that there system is easy to take advantage of. Their system costs advertisers money and is slowly screwing up the Internet. (Advertisement) Sexy Clothing, Beachwear and Bikinis For the most part, the advertisers that go with Google do not understand what they are getting into. Everyone sees Google as the big Giant of the Internet. Yet as an owner of many online websites selling anything from bikinis and beachwear to skincare and more, the ROI (Return on Investment) form Google is really low in comparison to its top competition. That may sound harsh, but here’s the deal. Advertisers are getting charged regardless if their ad shows up on a valid site or a junk site. Google’s search count increases based on the number of ads that get displayed. And more and more poor Your Business Will Not Grow Just Because ickcommerce.com/swimsuits_bikinis/fashion_news.html. This is a legitimate site that discusses the sale of swimwear and as you can see on the left hand column, there are “Ads by Google.” This site properly utilizes the Google Adsence API in an ethical and tasteful manner. There is absolutely nothing wrong with it.Increase in your business and finances will not just happen because you want it to, heck, it won’t happen even if you desperately need it to. No, the key to increasing your business, income and profits is more sales and new customers. Of course you do not need to be a rocket scientist to figure that out, but you do need to figure out how to make that happen.As you know by now, to get new customers and more business, there is an easy way, which the rich do, and the hard way, which the masses do. The question is, which way do you want to do it?The Hard Way which the masses follow is to go after and bug the heck out of people who have no interest in what you have, or have no money for what you have. Either one is the road to misery, frustration, and pathetic results. Here is what I want to know?...“Why do we insist in working with the wrong people…people who are broke, lazy, flakes, full of do-do, don’t want what we are offering and then hope our sal The customers that come to this site get the content that they were searching for and also they get a few advertisements about some parallel content. Now take a look at www.swimsuitguide.com/swimsuits.php. It is riddled with ads, all ads and really has zero content whatsoever besides the ads themselves. If you click on any of the links, all you get is another page with more advertisements. The issue I want you to realize something about these advertisements. The companies that place these advertisements are all paying on a per click basis. And Google pays anyone with the API on their site a small percentage, like a finder’s fee if you will, for any click that comes from their site. So as a site owner, I can forget about creating a valid site, I can forget about offering any content to the customer, and I can forget about offering anything at all as long as I can coerce someone into click on any of the Adsence ads listed on my site because I can make a nickel. Think about that and I will pick up here next month and get into the real problems with this scenario. Have a nice day and remember what I said about spam. It all comes together. :) “Slimey.” And don’t forget your swimwear; it is mighty hot out there these days. Part 2 Issue No. 1 - The proliferation of junk sites is getting out of hand. We left off last month with an interesting description of the Google Adsense system and its ability to allow webmasters to post Google Adsense advertisements on privately run websites for profit. In Detail Google charges its advertisers in two ways. The first and most commonly known is the CPC or Cost Per Click method. Easy enough, you buy a specific key word or phrase for so much per click and when a customer clicks on you, you get charged. Sure, the advertiser pays for visitors to its site. The second method is the CPM or Cost Per Thousand Impressions. This system is a bit more precarious. The advertiser gets charged after its ad has shown up one thousand times, regardless of the location and if anyone has clicked on the ad. And on the other side, the webmaster makes a percentage of what the advertisers get charged. Can you feel a problem brewing here? At first glance, this appears like fair practice. Yet upon examination, webmasters are compelled to add the advertisements on their sites to earn some extra cash. Well this is where it gets nasty. There are those webmasters (people) out there that will gladly take advantage of any system. They forget about making any real website to share information, forget about making any real website to sell something and mass produce junk sites riddled with the Google Adsense advertisements. I am going to be blunt. We are responsible for the creation of development of websites. I am not trying to blame Google for anything here. I am just trying to point out that there system is easy to take advantage of. Their system costs advertisers money and is slowly screwing up the Internet. (Advertisement) Sexy Clothing, Beachwear and Bikinis For the most part, the advertisers that go with Google do not understand what they are getting into. Everyone sees Google as the big Giant of the Internet. Yet as an owner of many online websites selling anything from bikinis and beachwear to skincare and more, the ROI (Return on Investment) form Google is really low in comparison to its top competition. That may sound harsh, but here’s the deal. Advertisers are getting charged regardless if their ad shows up on a valid site or a junk site. Google’s search count increases based on the number of ads that get displayed. And more and more poor SBIR vs STTR ill pick up here next month and get into the real problems with this scenario. Have a nice day and remember what I said about spam. It all comes together. :) “Slimey.” And don’t forget your swimwear; it is mighty hot out there these days.SBIR vs. STTR: If you are participating in the SBIR program you may also want to consider participating in the Small Business Technology Transfer (STTR) Program. The STTR program is considered SBIR’s twin sister, although there are some added hoops one must jump through in order to participate. Like SBIR, the STTR is the US Government’s way of providing “seed” money to spawn technology growth. The key difference however is in the structure of the effort, whereas a small business must partner (via a subcontract) to a university or non-profit research institution in order to acquire STTR funding.In addition, under the SBIR Program, the Principal Investigator must have his/her primary employment with the small business concern at the time of award and for the duration of the project period. However, under the STTR Program, primary employment is not stipulated. At least 40 percent of the STTR research project is to be conducted by the small business concern and at least Part 2 Issue No. 1 - The proliferation of junk sites is getting out of hand. We left off last month with an interesting description of the Google Adsense system and its ability to allow webmasters to post Google Adsense advertisements on privately run websites for profit. In Detail Google charges its advertisers in two ways. The first and most commonly known is the CPC or Cost Per Click method. Easy enough, you buy a specific key word or phrase for so much per click and when a customer clicks on you, you get charged. Sure, the advertiser pays for visitors to its site. The second method is the CPM or Cost Per Thousand Impressions. This system is a bit more precarious. The advertiser gets charged after its ad has shown up one thousand times, regardless of the location and if anyone has clicked on the ad. And on the other side, the webmaster makes a percentage of what the advertisers get charged. Can you feel a problem brewing here? At first glance, this appears like fair practice. Yet upon examination, webmasters are compelled to add the advertisements on their sites to earn some extra cash. Well this is where it gets nasty. There are those webmasters (people) out there that will gladly take advantage of any system. They forget about making any real website to share information, forget about making any real website to sell something and mass produce junk sites riddled with the Google Adsense advertisements. I am going to be blunt. We are responsible for the creation of development of websites. I am not trying to blame Google for anything here. I am just trying to point out that there system is easy to take advantage of. Their system costs advertisers money and is slowly screwing up the Internet. (Advertisement) Sexy Clothing, Beachwear and Bikinis For the most part, the advertisers that go with Google do not understand what they are getting into. Everyone sees Google as the big Giant of the Internet. Yet as an owner of many online websites selling anything from bikinis and beachwear to skincare and more, the ROI (Return on Investment) form Google is really low in comparison to its top competition. That may sound harsh, but here’s the deal. Advertisers are getting charged regardless if their ad shows up on a valid site or a junk site. Google’s search count increases based on the number of ads that get displayed. And more and more poor Email Newsletter Format: HTML or Text rtisements on their sites to earn some extra cash. Well this is where it gets nasty. There are those webmasters (people) out there that will gladly take advantage of any system. They forget about making any real website to share information, forget about making any real website to sell something and mass produce junk sites riddled with the Google Adsense advertisements.An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.Until a few years ago, some email programs couldn't handle HTML. Nowadays that is not an issue, since most email programs are HTML compatible: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook Express, Eudora, Yahoo Mail, and Hotmail all support HTML. HTML email newsletters can easily be managed and sent using services like Constant Contact or Vertical Response.Using HTML for your newsletter can be a plus from a usability perspective. Studies conducted by usability guru Jakob Nielsen show that most people prefer HTML newsletters because their enhanced layout makes articles easier to read (provided that the design of the HTML newsletter is clean and simple). The same design guidelines recommended for I am going to be blunt. We are responsible for the creation of development of websites. I am not trying to blame Google for anything here. I am just trying to point out that there system is easy to take advantage of. Their system costs advertisers money and is slowly screwing up the Internet. (Advertisement) Sexy Clothing, Beachwear and Bikinis For the most part, the advertisers that go with Google do not understand what they are getting into. Everyone sees Google as the big Giant of the Internet. Yet as an owner of many online websites selling anything from bikinis and beachwear to skincare and more, the ROI (Return on Investment) form Google is really low in comparison to its top competition. That may sound harsh, but here’s the deal. Advertisers are getting charged regardless if their ad shows up on a valid site or a junk site. Google’s search count increases based on the number of ads that get displayed. And more and more poor webmasters are creating bogus sites that add nothing to our Internet experience except a waste of time when we come across their damned sites. The same webmasters that are creating bogus ad riddled sites are also the same webmasters that are sending out billions of junk mail or spam to advertise the sites. They are also the same webmasters that are creating tons of pop-ups. They are the same webmasters that are using other ill-advised advertising techniques to get traffic to their bogus websites. The end result is that the Internet is getting uglier and uglier. Not to mention again that the ROI from Google advertising in comparison to other search engines tends to be very low. But that is another story all together. In the grand scheme of things, everything is related. And weather you like it or not, it is our duty to make things better. I do not believe it it Google’s fault one bit for the problems that are here in the Internet world, but I do believe that Google has the power to make things better. They are indeed one of the most powerful companies in the world. So stay cool and don’t forget your swimsuit; it is mighty hot out there these days.
HTTP = HTML link (for blogs, profiles,phorums):
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