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A Business Gift For Your Corporate Client -- Yes Or No?
A few years ago I was working as an insurance broker selling car insurance. There was one person that kept sending me referrals. Dozens of business referrals and sales leads every month. I made a lot of money off of these referrals. I wanted to buy this person a gift as a thankful gesture. I went out and bought an expensive bottle of wine. Just before I was to give this person the gift, I was discussing it with my bo

search engines’ perceived recognition of the importance of a webpage is what is called search-engine-optimization of that webpage.

If that were so, why this brouhaha over ‘textbook seo’? The reason is more simple than one would imagine. I’m inclined to believe that for most erstwhile seo specialists, the day is past when they could make hay while the sun shone on them. SEO is not rocket science, and it took awhile to percolate down.

Today seo experts are not difficult to find. As a professional writer, I come across many seo assignments on Elance where there are any numb

Brand Management - Beyond Marketing
In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.The Dictionary of Business and Management defines brand as: a

This article takes off from Mike Grehan’s article on textbook SEOs. Mike Grehan is an expert on search engine optimization and his clientele is spread over many countries. In his article, Mike opines that the so-called organic search engine optimization, which he terms as ‘textbook seo’, is no longer relevant in the eyes of search engines.

In his article, he quotes from his interview with Google’s Matt Cutts, letting a ‘small secret’ out. Which is that PageRank doesn’t necessarily count for high search ranking. Illustrating further, Mike uses the search term, ‘wine tasting’ in Google, and sure enough the results present a wide gamut of information, not all of which strictly relate to the search term.

But suppose you’ve searched for ‘trekking in himalayas’, or for that matter ‘rainfall in greenland’. What would you expect? Most search results directly relate to the search terms. Therefore, except for reiteration of importance of ‘relevant’ links (note the emphasis on the word ‘relevant’), Mike’s article lacks conviction.

People like Mike who debuted on the net early and have prospered on the strength of their geographical location (in US) only, now find that the advantage of seo-expertise is gradually slipping away. Ability to write – and write well – is anyone’s forte as long as one adheres to basic optimization techniques. There is no reason to believe that textbook seo (to use Mike’s term) is on its way out.

Just as the basic rules of marriage do not change, similarly the technique of organic seo to let the search engines know the importance of a webpage will remain. Let us start from the golden rule – it is in Google’s interest to provide relevant search information. If that is true, how else will Google know that a webpage is important for a search term unless the webpage pronounces so? It’s another matter that relevant links will further boost its probability to rank high.

Let us remember search engines are nothing but robots and therefore they depend on algorithmic logic to fetch relevant search results. For a webpage to rank high, it must have some indicative parameters within the page that will automatically alert search engines of its specific importance. In popular parlance, this phenomenon of search engines’ perceived recognition of the importance of a webpage is what is called search-engine-optimization of that webpage.

Today seo experts are not difficult to find. As a professional writer, I come across many seo assignments on Elance where there are any numbe

Dressing Your Restaurant for Success
Marketing your restaurant is something where you tend to turn your sites to the external. You think of signs, billboards, and radio and TV advertisements. But you might want to look inside as well; your restaurant staff could be attired in such a way that it builds up brand identity. In addition to increasing productivity, uniforms will boost your brand awareness.Take an example: the Starbucks barista. As soon

or high search ranking. Illustrating further, Mike uses the search term, ‘wine tasting’ in Google, and sure enough the results present a wide gamut of information, not all of which strictly relate to the search term.

Today seo experts are not difficult to find. As a professional writer, I come across many seo assignments on Elance where there are any numb

That's the E-Fax, Jack
I’ve worked in lots of different capacities in lots of different kinds of offices – newspaper, insurance, food brokers, you name it. Always, though, the office had your standard put-the-paper-in-and-press-the-buttons fax machine. Until now. These days, in the bookkeeper’s office where I currently work part time, we use e-fax. This means that instead of an actual piece of equipment, our faxes travel to the recipi

net early and have prospered on the strength of their geographical location (in US) only, now find that the advantage of seo-expertise is gradually slipping away. Ability to write – and write well – is anyone’s forte as long as one adheres to basic optimization techniques. There is no reason to believe that textbook seo (to use Mike’s term) is on its way out.

Today seo experts are not difficult to find. As a professional writer, I come across many seo assignments on Elance where there are any numb

Read This Or One Day The MD's Presentation Could Flop Because Of You!
Musa's gets an email Monday morning from Sarah - MD's Personal Assistant. It's about the much expected presentation on a new company strategy which the MD is scheduled to deliver next Monday. Sarah's email ends with the words: "I am confident you will ensure this very important presentation goes without a hitch. Thanks in advance".Musa Dele Anicho is Training Manager in the eastern branch of a large cor

t to provide relevant search information. If that is true, how else will Google know that a webpage is important for a search term unless the webpage pronounces so? It’s another matter that relevant links will further boost its probability to rank high.

Today seo experts are not difficult to find. As a professional writer, I come across many seo assignments on Elance where there are any numb

Creating, Managing, and Building Your Opt-In Lists
An opt-in list is a list or database containing email addresses of individuals who have chosen to receive your email messages. Your messages may be web site updates, product updates or an ezine. They provide you with a direct line of communication with potential customers and enable you to promote your products or services.In order for you to start collecting email addresses, you'll first need to set up a syst

search engines’ perceived recognition of the importance of a webpage is what is called search-engine-optimization of that webpage.

Today seo experts are not difficult to find. As a professional writer, I come across many seo assignments on Elance where there are any number of able providers who will write for meager amount.

This is where the problem lies for erstwhile seo specialists. It’s no longer easy occupying pole position. Even top companies who spend heavily for experienced specialists to write for them are gradually learning the truth. It is therefore necessary for the specialists to create a smokescreen of confusion. Mike’s article is just a reflection of that.

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Right now, as you're reading this article, notice something. Do you have a headache? No? Did you notice that you didn't have a headache until I asked that question? Stop for a minute and appreciate the fact that you don't have a headache. Celebrate that your head feels good. Do you find that a little goofy? Yet it's usually only when our head hurts that we wish we'd remember what it feels like not to have a headache. Only when we feel lousy can we appreciate what it's like to feel well. That's not a lot different than the way we view our companies or organizations - or really, our lives. We don't really think much about the things that are going well until something happens to throw us off our game. At that point we need a quick fix so we can get back to taking the health of our bodies or our organizations for granted.

If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.

A discussion of SEO copywriting and how the best search engine optimized content strikes a happy balance between being spider food and people friendly.

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