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Answer Upon - Website Optimization - A SEO Specialist Reveals All
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times wh
OPTIONAL: If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO: Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden
It usually is considered an unwise move to try to be all things to all people in business. With your site, however, this may not be entirely true.There are many different ways to categorize websites on the web. One is the global versus niche site. A global site is one that offers products or services across a wide range of subjects. A niche site is one that sticks to a very specific subject matter and seeks to dominate a smaller pool of competitors. In most discussions, these two concepts are considered mutually exclusive, but are they?If you take a minute to think about a global site, you should realize it is really a collection of niche sites. Let’s assume I have a site similar to REI, to wit, I am offering general products and services related to the outdoors. While outdoors products can be considered a niche, it is a fairly large one. Within this large site, however, I have the opportunity to build out sub-niches.Any outdoors site selling products is going to offer product SKUs that are easily categorized. In this case, these categories might include backpacking, camping, rock climbing, fishing, and so on. Each of these categories represents a su
Unfortunately, hiring an SEO expert can be quite expensive. For those who want to do it themselves, here are the steps.
BOOKMARK THESE TOOLS! YOU WILL need them!
The first step in website optimization is to make sure you have well-formatted HTML. I would encourage you to use the following tool to check this: http://validator.w3.org/ Do your best to get your website as close to conformance as possible.
If you use CSS, then use a CSS validator at http://jigsaw.w3.org/css-validator/validator-uri.html There is rarely an excuse for having invalid CSS.
If you follow most of the suggestions for having valid HTML code, your web pages will be more digestible for the search engines, as well as being much more cross-browser compliant. You should also do this after any significant edit of the web page - to ensure that it is still compliant.
The second step in website optimization is to work on the Meta tags and the title tag for each page in your site. These are in the header of your web page document and need to be tailored to attract users who type in one of a select group of keywords. There are sevaral free meta-tag generator tools available for those who need them. Just do a search on "HTML Meta Tag Generator".
The title tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engines. Remember, your visitors will see the title of the web page. Make it useful to them as well.
The meta-description tag:
This is of higher importance than the keywords tag. Several search engines use it when they show your listing. It needs to encourage your potential visitors to visit your website. Of course, having keywords in here is important. But keep the primary purpose in mind as you write it. Here too, you should make sure that you don't repeat any keyword or keyword phrase more than three times.
Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn't normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.
The third step is to work on your content - especially on your home page. Ideally you would have between 800 - 1200 words of text. It should have your most important keywords at the top, middle and the bottom of the text. If possible, use an "h1" tag at the top for your title - and have your most important keyword imbedded in it. Also, have some of your keywords in a sentence or phrase that is bolded. Keep it natural for your visitors to read. If it doesn't look natural, you will loose any visitors you have attracted.
The fourth step in website optimization is to edit your links and your images to make full use of the "title" and "alt" attributes.
Text links can have a "title" attribute. The content is to more fully describe your link. When you put your mouse over the link, the content of the "title" attribute is displayed. I would encourage you to tailor the description so that it contains at least one of your keywords - but keep it accurate - that it really does describe the link. It must make sense to the common user.
Images HTML tags can have an "alt" attribute. It is used to describe an image when you put a mouse over it. It is also used for different devices for seeing impaired. Also, it is used when the user decides not to show images with the web site. They will see this text instead. (It is the "Alternate Text" for the image.) Try to incorporate some keywords here too - but keep with the spirit of being the "alternate text" for the image.
If you are using tables, you may even include a table "summary" attribute. The purpose of this attribute is to assist for those with disabilities to understand the contents and structure of a table. Keep all summary comments within that purpose - and add keywords only where appropriate. Note that these summary attributes may cause your web page validator to spit up an error - but this is newer item that is encouraged.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.
OPTIONAL: If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO: Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden
Trade shows are a great way to connect with current and potential clients, but unless you know what you are doing, it can be an budget disaster. What are the most common budget busters? Julia O'Connor of Trade Show Training, inc. has identified these seven simple and correctable problems:1. NEVER READ THE EXHIBITOR MANUAL Yes, you pass it along to someone else to fill in and send out, but you don’t know what is in the package. Do you know the drayage rate, the electrician rules, the shipping time frame? If you don’t know, you are wasting your money because you do not know when you are paying fair value or being overcharged, when to complain legitimately, and when to shut up. 2. WAIT UNTIL YOU ARE THERE It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120-$200 when you walk onto the floor and then decide – oh geez, now I want carpet cleaning, extra electrical or another service. 3. DO IT YOURSELF Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it
The second step in website optimization is to work on the Meta tags and the title tag for each page in your site. These are in the header of your web page document and need to be tailored to attract users who type in one of a select group of keywords. There are sevaral free meta-tag generator tools available for those who need them. Just do a search on "HTML Meta Tag Generator".
The title tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engines. Remember, your visitors will see the title of the web page. Make it useful to them as well.
The meta-description tag:
This is of higher importance than the keywords tag. Several search engines use it when they show your listing. It needs to encourage your potential visitors to visit your website. Of course, having keywords in here is important. But keep the primary purpose in mind as you write it. Here too, you should make sure that you don't repeat any keyword or keyword phrase more than three times.
Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn't normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.
The third step is to work on your content - especially on your home page. Ideally you would have between 800 - 1200 words of text. It should have your most important keywords at the top, middle and the bottom of the text. If possible, use an "h1" tag at the top for your title - and have your most important keyword imbedded in it. Also, have some of your keywords in a sentence or phrase that is bolded. Keep it natural for your visitors to read. If it doesn't look natural, you will loose any visitors you have attracted.
The fourth step in website optimization is to edit your links and your images to make full use of the "title" and "alt" attributes.
Text links can have a "title" attribute. The content is to more fully describe your link. When you put your mouse over the link, the content of the "title" attribute is displayed. I would encourage you to tailor the description so that it contains at least one of your keywords - but keep it accurate - that it really does describe the link. It must make sense to the common user.
Images HTML tags can have an "alt" attribute. It is used to describe an image when you put a mouse over it. It is also used for different devices for seeing impaired. Also, it is used when the user decides not to show images with the web site. They will see this text instead. (It is the "Alternate Text" for the image.) Try to incorporate some keywords here too - but keep with the spirit of being the "alternate text" for the image.
If you are using tables, you may even include a table "summary" attribute. The purpose of this attribute is to assist for those with disabilities to understand the contents and structure of a table. Keep all summary comments within that purpose - and add keywords only where appropriate. Note that these summary attributes may cause your web page validator to spit up an error - but this is newer item that is encouraged.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.
OPTIONAL: If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO: Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden
One of the hardest things to do when you are online and list building is writing fresh emails every single. It is hard to keep them personal, hard to come up with fresh, catchy titles that don’t take away the personalization. It is hard to come up with new ideas every single day. But if you are going to make a living, you have to learn to do it. And I really mean, learn.I doubt that very many people online were born knowing how to write emails.There are many formulas online for how to write an email, but I believe that if you wrote an email every day according to the very same formula, your list would soon get bored. So I don’t believe you should write according to the same formula everyday.In fact, I don’t think you should write much from a formula anyhow, except one that says to get their interest, keep their interest, and send their interest to a sales page. And I think you should probably mix that up some too.I am going to dare to say here that you should not use a formula, that you should write from the cuff everyday. The reason I suggest that, is that I think these emails should be personal in feeling (not in nature; I am not much
The meta-description tag:
This is of higher importance than the keywords tag. Several search engines use it when they show your listing. It needs to encourage your potential visitors to visit your website. Of course, having keywords in here is important. But keep the primary purpose in mind as you write it. Here too, you should make sure that you don't repeat any keyword or keyword phrase more than three times.
Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn't normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.
The third step is to work on your content - especially on your home page. Ideally you would have between 800 - 1200 words of text. It should have your most important keywords at the top, middle and the bottom of the text. If possible, use an "h1" tag at the top for your title - and have your most important keyword imbedded in it. Also, have some of your keywords in a sentence or phrase that is bolded. Keep it natural for your visitors to read. If it doesn't look natural, you will loose any visitors you have attracted.
The fourth step in website optimization is to edit your links and your images to make full use of the "title" and "alt" attributes.
Text links can have a "title" attribute. The content is to more fully describe your link. When you put your mouse over the link, the content of the "title" attribute is displayed. I would encourage you to tailor the description so that it contains at least one of your keywords - but keep it accurate - that it really does describe the link. It must make sense to the common user.
Images HTML tags can have an "alt" attribute. It is used to describe an image when you put a mouse over it. It is also used for different devices for seeing impaired. Also, it is used when the user decides not to show images with the web site. They will see this text instead. (It is the "Alternate Text" for the image.) Try to incorporate some keywords here too - but keep with the spirit of being the "alternate text" for the image.
If you are using tables, you may even include a table "summary" attribute. The purpose of this attribute is to assist for those with disabilities to understand the contents and structure of a table. Keep all summary comments within that purpose - and add keywords only where appropriate. Note that these summary attributes may cause your web page validator to spit up an error - but this is newer item that is encouraged.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.
OPTIONAL: If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO: Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden
Although the concept of SEO can be somewhat complex, there are a number of basic search engine optimization practices you should note before starting any SEO related activity. These basic principles are essential for any web page or website for which you are attempting to optimize. Keep in mind that these are just some of the fundamental SEO practices you should consider.1. MetaTagsMetatags are simple lines of code at the top of your page (source code) that tell the search engines about your page. I recommend that you be sure to include the following meta tags: title (no more than 7 words and unique for each page), keywords, description, author, and robots tag. The robots tag instructs the search engines to read all or some of your website.2. Create or update your sitemapDeveloping a site map is a simple yet highly effective way of giving search engines the information they need to crawl your entire website. This ensures that the engine has an up-to-date record of your pages and content. The key to improving search engine results is making it easy for your website pages to be located and crawled. There is free software on the web (like www.xml
The fourth step in website optimization is to edit your links and your images to make full use of the "title" and "alt" attributes.
Text links can have a "title" attribute. The content is to more fully describe your link. When you put your mouse over the link, the content of the "title" attribute is displayed. I would encourage you to tailor the description so that it contains at least one of your keywords - but keep it accurate - that it really does describe the link. It must make sense to the common user.
Images HTML tags can have an "alt" attribute. It is used to describe an image when you put a mouse over it. It is also used for different devices for seeing impaired. Also, it is used when the user decides not to show images with the web site. They will see this text instead. (It is the "Alternate Text" for the image.) Try to incorporate some keywords here too - but keep with the spirit of being the "alternate text" for the image.
If you are using tables, you may even include a table "summary" attribute. The purpose of this attribute is to assist for those with disabilities to understand the contents and structure of a table. Keep all summary comments within that purpose - and add keywords only where appropriate. Note that these summary attributes may cause your web page validator to spit up an error - but this is newer item that is encouraged.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.
OPTIONAL: If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO: Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden
Leadership development requires many levels of effort and commitment. There needs to be accountability, a structure of effort on self-development, and a commitment from senior management that is more than simply spending training dollars.Training is not an event. It is a continuous improvement process that will distinguish between those looking to build a career and those waiting on the company to provide one. Getting the best ROI on your leadership development requires the following steps:Step 1: Establish a Training ProcessMost companies make training decisions based on budget and available training dollars. Can you imagine a doctor saying you need open heart surgery and you reply, “I don’t have that in the budget. Can you just give me some medication and hopefully next year I’ll have the budget to do it?”If your leadership hasn’t been getting training all along, then your leadership is on life support. An ongoing training process needs to be established. Not one all-day seminar you paid $99 per person to attend. Not a seminar every once in a while. For the best results, create a multi-year plan not only to develop the managerial ranks both
OPTIONAL: If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO: Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden layers. Search engines don't like that and will ban your site.
SEO SOFTWARE TO BUY: I have used SEO Studio to do website analysis during my optimization. This has been an invaluable tool for analyzing how saturated my keywords are in a particular web page. It is reasonably priced and I have been very satisfied with the performance. It is easy to see such things as keyword density relevance for the whole web page. It also is helpful in showing where the keywords are not (and can be). You will learn a lot about website optimization just by using this tool!
NOW WHAT? After all this "Search Engine Optimization" you need to do a human review your website - is it natural/useful/helpful for the human visitor? Remember, getting website traffic is only half the game. Your site needs to quickly convert them into paying customers.
Once it is "Optimized", then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
WEBSITE OPTIMIZATION NEWS SOURCES: Since there are new quirks in the website optimization and website promotion that come out all the time - some that apply to all search engines, and some that apply to a particular one, it is wise to keep up to date. I strongly encourage you to join a couple of relevant mailing lists!
I really like the news sources from Entireweb.com. If you submit a site through them, I would encourage you to accept their free newsletters. They have great content. http://www.entireweb.com/submit_site/
Another place to get really great articles on website optimization or promotion is http://www.SiteProNews.com They also allow you to subscribe to their articles. Do this!
If you are serious about keeping up with your website positioning, keep up with the news. You will find these resources invaluable!
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