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Answer Upon - The Overture Keyword Assistant Tool, Highly Inflated Impressions and Phantom Traffic
Website Traffic Is The Key To SuccessMost online publishers know that website traffic is the amount of visitors your website receives. The best gauge to determine how well you are doing regarding traffic is unique visitors. Generating those unique visitors is the single biggest challenge faced by most webmasters.You have a wonderful website and attractive content but your website traffic is still low. Internet marketers know that with little or no traffic there is little or no income. Therefore it is imperative that you increase your website traffic to ensure a more successful business.So now that we have discussed why website traffic is so important, how in the world do you get that traffic and keep it coming? How do you generate higher website traffic is a question that is asked by hundreds of thousands of internet marketers around the world. The basic answer is: Building website traffic is simply marketing your website so that it can market for you. But how does one market their website
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For exam
You will have to choose from thousands of different sales training products when you choose the system or systems that you want to train your sales force with. Some of these products are very specific and some are general to sales. You will need to determine what your team needs and the best training methods for them before deciding on which products to use.Remember, sales training products can range from CDs, DVDs, tapes, online, books and many other sources. You will have to decide between all of these different formats for your team. Studies have found that the younger generations learn well online while some of the older generations have difficulty because they did not grow up in school learning on computers. Hence, you will need to determine which format is best for your sales force.First, you will need to determine the goals of your training materials. The more specific your goals are, the better you can determine which products will best serve your purpose. For example, increasing s
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I’ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo’s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For examp
Remember when you wrote your first article and posted it and then saw it being distributed around the net? Wasn't that grand and you just wanted to do it over and over again. Well after a while the thrill of posting the articles wears off and the drudgery of it soon sets in. I liked writing the articles I just hated having to visit each website and manually post my articles.For the longest time I would labor over writing an article and then be so exhausted after cranking out a few I would wait till the next day or so to submit them. I would manually go to my favorite article directories and submit them one at a time. It was a tedious task to say the least. Then one night last week I stumbled across a program call Article Submitter that claimed it could submit my articles for me.Now I know you're thinking, "Yeah it just dumps them off in any category it can and leaves not caring whether your article was accepted or not...", not so with this program. It lets me choose the directories I want to publ
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I’ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo’s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For exam
You might be one of the thousands of individuals who open a trading account with eBay and dream about making auction selling a full-time home-based business.However, before that dream can become a reality, you need to do many important things while running an auction business.One of these important things to do is to pick the right products to sell. The right products to sell are the ones that people on eBay want or will buy.eBay tells you what people actually want and what people actually will buy in four areas of its website."In Demand"One of these four areas on eBay's site is the "In Demand" section. There is an "In Demand" link for each of the main categories on eBay. Listed in these areas are the previous month's top ten products that people wanted and the top ten searches for each subcategory. To see the data in these areas follow the link below and when you reach the page, scroll down and click on the link "In Demand" under any of the categories shown.http:/
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo’s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For exam
One of the biggest barriers to starting a vending cart business is the requirement by most cities and counties that you operate from or in conjunction with a commissary.The definition of what a commissary must provide to the vending cart operator vary from city to city and county to county. It can be as simplistic as having a place where you can dispose of contaminated water to a facility that provides or has space for cart washing and food preparation.You will find that the larger the community the more onerous the commissary requirements will be. Large metropolitan areas will have specific departments controlling and licensing vending carts and commissaries. A small town may not have a requirement for a vending cart to use a commissary at all.If you are planning to start a vending cart business one of the first key steps is to find out what the commissary requirements are in the city or county you will be operating in. This in itself can be a difficult exercise. There is no countryw
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo’s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For exam
If you prefer to back percentages rather than risking everything on the turn of the card, the spin of a wheel or the roll of a dice you may want to start backing the house. Without having to invest vast fortunes in stocks, shares or your own casino site, you can take a percentage of the hugely lucrative online casino industry. It may seem like an unlikely fantasy, but there is an effective and highly successful method of tapping into the multi-billion dollar online gaming revolution, by enrolling in the casino affiliate program.The casino affiliate program offers Internet users of all levels to profit from the gaming industry. Most of the casino affiliate marketing programs offer their affiliates the chance to earn a percentage of a players money generated. This percentage which can rise up to as much 35%, is a way of rewarding affiliates with a share of the profits, rather than simply giving a small single pay out. Because the payments continue for the duration of a player's lifetime on the casino, the
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for “phone system”.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it’s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase “phone system” on MSN.
Overture’s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitors.
Phantom Traffic
So what’s causing the highly inflated number of impressions the tool returns? I can’t say for sure but can certainly name a few things that could be significantly contributing to the effect. I’m also going to try and coin a phrase here and call the phenomena “Phantom Traffic”, which simply means non-genuine traffic or searches conducted for other reasons than an actual genuine interest of finding a site relating to a keywords particular theme. I strongly believe both of the examples below are affecting Overtures data and
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