Answer Upon - Internet and Businesses Online

What Customers Expect from Your Web Site
Customers and potential customers visit your web site with expectations, and it is crucial for you to cater to them in order to have your business thrive. Local customers already familiar with you might be willing to overlook small errors or discrepancies, but first-time visitors tend to be less forgiving and will move on to the next business down the line if they find yours lacking. As a general rule, it is good business and marketing practice to proof your web site for text accuracy and effective presentation.Marketing plays a major role in how you fashion your web site, as it dictates how you want your site arranged and what you want your customers to retain. Just because you are a small, local company does not mean you have to think that way! Strive for exceeding eve

frequently a page changes

http://www.google.com/webmasters/sitemaps

6. Duplicate Content - Again this is a deceptive practice. Google wants to show unique results in the top 10. If you have 50 competitors using the same information on each and every page, only 1 of you will get listed. But take the time to create unique content for your pages and you will be moving up the search engines in no time! This is mentioned twice in the Google Webmaster Guidelines. Quoting Google again, "Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content."

7. Participating in Link Schemes - Exchanging links WAS a great way to have your site found by the search engines. However, this was taken advantage of se

Creating Customers
A pretty smart guy reminded me recently of the reason we're in business. He said it's to "create customers."I thought about that and decided I had to agree.Our businesses exist for a reason. I use to think the reason was to make widgets (insert your product or service here). But our customer needs to come first because a warehouse full of widgets does not a business make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!So, to really make your business work, put your customer first. Create them by first discovering who they are and then by giving them what they want.I'm no more skilled at this than anyone but since I run a small business I have found the best way to

I recently watched the movie "How To Lose A Guy In 10 Days" and thought it was quite funny. The movie is about a girl who is going to write an article on the Top 10 Mistakes women make in relationships. Women make these mistakes and them ask themselves why the man has suddenly ditched them. It got me thinking. I see websites make the same mistakes over and over again and then ask why they have lost their rankings. Why they have been banned from Google. So here we are! How To Lose Google In 10 Days. May not happen in 10 days but you get the point.

1. Doorway Pages - Doorway Pages are pages that have been written specifically for the search engines and not for humans. Doorway pages focus on keyword phrase and not quality content. Then these pages want you to click here to go to the page written for humans.

Quoted from Google "Google does not encourage the use of automatically generated pages that are designed for search engines instead of users. We want to point users to useful content pages, not to doorways or splash screens."

Notice that Google specifically mentions that they want their users to go to useful content pages. Content is key with search engine optimization! Google also mentions this again on the Webmaster Guideline Pages and states "Create a useful, information-rich site, and write pages that clearly and accurately describe your content."

2. Broken Links and Incorrect HTML Coding - We see alot of incorrect coding with Yahoo Stores. Many owners will put head, body, and html tags in the caption field of their store. This is a HUGE mistake. The Yahoo Store already has these tags in place and by placing these tags in your caption field you are creating duplicate tags. This can cause the search engines to be easily confused and not index your page correctly or can cause the search engines to skip the page entirely. We also see a META tag placed in the body section instead of the head section and this can cause the search engine spider to ignore the tag. This will reduce your relevancy and ranking.

There are several programs out there that will assist you with checking your site for these common errors.

3. Using Dynamic Pages Instead of Static - If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

4. Hidden Text or Hidden Links - The use of hidden text or small text that is unreadable to the eye looks very deceptive to the search engines. Anything deceptive will get you banned quickly. Recently a friend of mine attended an Ebay Event and they told her to get listed higher in Google write your text in the same color as your background. WRONG! This will get you banned quickly. Do not ever follow this advice. Write good content for your customers. They will see the difference.

5. Not Having A Sitemap - Although this will not get you banned, it certainly can hurt your rankings. A Sitemap will allow the search engines to find all of the pages within your website quickly and easily.

Having a difficult time with your site map? Try Google Sitemap! It's free!

With Google Sitemaps you get:

1. Better crawl coverage to help people find more of your web pages
2. Fresher search results
3. A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes

http://www.google.com/webmasters/sitemaps

7. Participating in Link Schemes - Exchanging links WAS a great way to have your site found by the search engines. However, this was taken advantage of sev

How To Become Prosperous And Stay That Way (Part 1)
Okay everyone I am starting another long series. This one is going to be how to keep yourself prosperous. At times I will relate back to my affiliate marketing. Most of these tips can however be used in any of your financial adventures. Keep coming back to read the newest excerpts. I will publish this on line but once I am done I will be making it into an eBook. So sit back, relax and enjoy.You Have To Decide What You Are WorthFirst you have to figure what your physical value is. When you say you feel like a million bucks do you or are you just making an expression. When you say a million bucks it because that’s how much you think you are worth and your feeling decides what you want to be worth.If you lost a leg in an accident and insurance offered

tomatically generated pages that are designed for search engines instead of users. We want to point users to useful content pages, not to doorways or splash screens."

There are several programs out there that will assist you with checking your site for these common errors.

Having a difficult time with your site map? Try Google Sitemap! It's free!

With Google Sitemaps you get:

http://www.google.com/webmasters/sitemaps

7. Participating in Link Schemes - Exchanging links WAS a great way to have your site found by the search engines. However, this was taken advantage of se

Dealing with Bankers and lenders
This information, excerpted from the book, "Understanding Small Business", to be published in the fall 2005, is used by SCORE in business counseling. For details contact your own banker.At some point every business must borrow money. Prepare yourself before you meet with prospective lenders and understand what lenders are looking for.The size of the investment. One major question is "How much"? Bankers consider some industries riskier than others and require more equity or collateral. The borrowers credit strength, quality of the business plan and a demonstrated ability to service debt from cash are important. Expect to provide equity of 25% to 33%Collateral on a liquidated basis often more than the face amount of the loan may be required. Borrowers may nee

e easily confused and not index your page correctly or can cause the search engines to skip the page entirely. We also see a META tag placed in the body section instead of the head section and this can cause the search engine spider to ignore the tag. This will reduce your relevancy and ranking.

There are several programs out there that will assist you with checking your site for these common errors.

Having a difficult time with your site map? Try Google Sitemap! It's free!

With Google Sitemaps you get:

http://www.google.com/webmasters/sitemaps

7. Participating in Link Schemes - Exchanging links WAS a great way to have your site found by the search engines. However, this was taken advantage of se

Translating Webpages Can Open Up a Whole New Revenue Stream
There is a normal trend that goes with creating websites, and it usually never caters for non-english speaking languages.It is often taken for granted that websites are created in the english language and that website visitors should be able to read the content. What about the non-english speaking countries though?The internet being what it is whereby everyone in the world can potentially visit a website, means that there is another market that is being missed by not harnessing the potential that translating your webpages could bring.Whether you are selling a product, building websites for pay per click revenue or offering a service, you could increase your income and sales by translating your website into other languages.Doing this allows your webpa

quickly. Recently a friend of mine attended an Ebay Event and they told her to get listed higher in Google write your text in the same color as your background. WRONG! This will get you banned quickly. Do not ever follow this advice. Write good content for your customers. They will see the difference.

Having a difficult time with your site map? Try Google Sitemap! It's free!

With Google Sitemaps you get:

http://www.google.com/webmasters/sitemaps

7. Participating in Link Schemes - Exchanging links WAS a great way to have your site found by the search engines. However, this was taken advantage of se

The Perfect Internet Marketing Business Structure for 2007
Obviously any time I referred to a business structure, especially in Internet marketing business structure, as perfect, you must understand that is my opinion, the way that I run my business.So in this case, I am talking about, the perfect Internet marketing business charger for 2007, as my opinion, and the way I see it. So, with that said, I will tell you what I believe the perfect Internet marketing business structure for 2007 is, and to back it up. I can tell you this, it is the same business structure, and I envisioned in August 2006, when I began this Internet marketing journey, and it is the same Internet marketing business structure, that I have used to develop my online business.I believe that the perfect Internet marketing business structure 2007 is th

frequently a page changes

http://www.google.com/webmasters/sitemaps

7. Participating in Link Schemes - Exchanging links WAS a great way to have your site found by the search engines. However, this was taken advantage of severely by link farms. Don't get involved with link farms and link schemes. Focus on getting nonreciprocal links for your website. Directories are an easy way to accomplish this. Also write articles and include your website link in your article. Submit your article to several different article directories such as Goarticles.com

8. Using Images Instead of Text - Search engines can not read images. Although those buttons look great, they do nothing for you. Using buttons for your navigation will only hurt you. You can use text and have your site look great too! Use the button images as backgrounds and place the text on top of them.

9. Not Using Correct Title or Alt tags - Again google is looking for quality and descriptive content that is relevant to your page. Let me repeat an important part of that statement....relevant to your page. Let's say that right now the number 1 search term is Joe Smith and you try to add Joe Smith to your Title Tag and Alt Tags on a page that is about Tiffany Jones. Will this work? No. It needs to be relevant.

10. Trying to Deceive the Search Engines - This can be done a number of ways. Of which one of them is called "Spamming the Search Engines". Basically over repeating keywords. Remember always that you are writing for the humans and not the search engine bots.

Write clear information and give your readers (and the search engines) good quality content.

If you think about it, keeping your Google rankings is alot like keeping a relationship.

You need to be honest and sincere
No cheating allowed
Be thoughtful and informative without nagging and repeating yourself
A relationship takes time to develop...it doesn't happen overnight
You have to always work on your relationship.
You MUST have patience

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Effectively managing Human Resources has become a daunting and complex task for small to mid-market business owners. In just the first months of 2007, dozens of laws dealing with every subject from discrimination to wage deductions have been enacted. These complexities have led to one of the hottest business trends in the nation - Human Resources and Professional Employer Outsourcing.

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