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Answer Upon - Your Recipe for Brand Success, Part II
Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I’m not talking about the average Internet user seeing banner impressions… I’m talking about the typical citizen seeing billboards, TV commercials, email promos, branded coffee mugs, etc.And most of the ad impressions we see on a daily basis are not direct response promotions. A billboard on the high
Word of mouth! Next question!That was the typical answer of most of my clients over a 25 year period of consulting. Why? Because it was (a) free, (b) easy, (c) obvious, (d) what their customer told them, and (e) free. Did I mention it was free? That seemed to be their criteria in choosing an effective media. What they didn’t want to hear from me was how expensive their campaign might be. Bu
I know that sounds harsh but I’d be lying if I didn’t say there was a time when I did not set proper boundaries in my personal relationships and it felt as thou
Let’s face it, every business needs leads. I don’t care what your service or product is, if you don’t have a steady, fresh, stream of prospects coming through your marketing funnel, your business will die. Some die faster, and others whither away quietly. Either way, your business needs leads! I will share with you two ways that I like to get my leads. They are pretty simple and straightforward. However, don’t
I know that sounds harsh but I’d be lying if I didn’t say there was a time when I did not set proper boundaries in my personal relationships and it felt as thou
Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities.No shows create problems for event planners ranging from wasted meals and poor event atmosphere to listening to excuses and deciding whether or not to charge the posted cancellation fee.Everyone, including the attendees would be better off if peopl
I know that sounds harsh but I’d be lying if I didn’t say there was a time when I did not set proper boundaries in my personal relationships and it felt as thou
There was time when people use to go to their office in the traditional way, work for 8 hours and return back home to spend time with their family. Time has changed and so does the ways of working. People still go to their offices to manage daily business transactions, but today they manage their business with the help of new technology which is also moving with great speed. One has to agree on the fact that in
Should we believe the experts in business? In 1876, Alexander Graham Bell offered his telephone patent to Western Union, the largest telegraph company in America, for $100,000. A committee of experts was convened to decide on the company’s interest in the new technology. The decision was clear.“Bell’s profession is that of a voice teacher … yet he claims to have discovered an instru
Failing to set solid boundaries in business, particularly as solo pros and small business leaders, can not only affect you personally bu
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