Tags |
|
|
Links |
|
|
Answer Upon - Optimize Your Site Pt2
We all have something in our past we believe someone “sold” us. It might have been a lemon yellow car, a skimpy skirt or a purple tie. We bought it because -despite our gut feeling - we thought we were doing the right thing. We wanted to please the salesman - and we believed that person knew more than we did. Until we got home.One of the two major complaints from trade show attendees is about the booth staff that has a heavy sales pitch. You know that pushy salesman stereotype.. (FYI - the second complaint is staff that doesn't know its stuff - i.e. is not knowledgeable about the company products and services..)Trade shows have the disadvantage of compressed time. You might have 30 seconds or 30 minutes but it’s not a regular sales call. You can’t talk faster. Just listen closely to the attendees and try to persuade people that your firm can solve their problems.Here are nine conversation points, and examples, to consider when speaking with people at trade shows.1. Authority - Why are you important? What gives you the authority to ask for clients? Perhaps it’s your firm’s expertise in a certain area, or a partner’s experience. It’s no longer because your company has a long history or is the newest dot.com.TIP - It has to be a proactive, not a reactive, reason. “We’ve taken the position that e-learning is critical. We developed a great program in-house that improved our sales productivity 4
Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above
Sometimes, the higher the price the better. Certain goods are better highly priced to attract customers who would never dream of purchasing below a set limit. An ebook offering secrets of internet marking may not sell at $9.99 because the buyer considers that it can’t be offering much at that price. Increase the price to $49.99 and it could well be Clickbank’s top product for the month.Thirdly, promotion. You must have a good promotion strategy utilizing all of the promotional techniques available to internet marketing. At least four main advertising techniques should be part of an effective internet marketing strategy. The first is search engine optimization.The important aspects of SEO are that your title should be in H1 tags, be in bold type and contain the keyword for the page. It should also be the first text that a search engine spider reads. Your pages should be logically arranged, and the spider led from one to another in a logical fashion. They should not be led away from the page till they reach the end of it, and any such links should be blocked to spiders. Don’t overuse keywords and write naturally with good information. These are simple design elements that should be included as the web site is built.Article writing and submission is the second means of advertising that you should consider. You not only get one-way back-links, but also traffic from the links to your site added at the end of the article or in the resource box.
Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-)
Eg exercise-equipment-reviews.htm is our reviews page.
Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing, which is something the browsers throw in there to represent a space.
If we then name the link to this page from our other pages 'exercise equipment reviews' and also make the link bold we'll score a whole bunch of points on the SE's. If you then use the other techniques described on this page to optimize the page exercise-equipment-reviews.htm around the phrase 'exercise equipment reviews'. You'll be well on your way to getting a top listing in the engines. ;-)
Keywords and keyphrases in a link and the name of a page file are very important boosters.Anyone would be a fool not to optimize them to the hilt. But this is often overlooked and simply not known about.
7: Name your Images properly and utilise their Alt tags.
Each image file displayed on a site is linked to with a line of code containing the path to the image. So along the lines of our link strategy above lets utilise that link and fill it with keywords.
Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there's a missed opportunity there. Lets call our image folder exercise-equipment.
So what we have as a link to our image is src="exercise-equipment/ exercise-equipment.jpg" Very nice.
But there's more, all images should have an Alt tag this tag controls the text that appears when you role over an image, the little yellow box that appears with a description? Hmmm … what should we do with that ;-) You guessed it stick our key words in there.
Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above.
Many Moms are looking for home based businesses for a variety of valid reasons. There are stay at home Moms who want to earn the household a second income, those who want to get out of the rat race, Moms who don't want to send their kids to daycare all day everyday which will save a ton of money in itself, and many more reasons.Looking for a work at home job can be overwhelming. Many people don't even know where to start. Moms are afraid of being scammed as scams are all over the place. They want to find a real way to work from home and earn money. Some Mom's find business opportunities such as direct sales, but end up investing a lot of time and money and hardly earning anything. So, where are the good paying, real home based businesses?A completely legitimate, serious home based job is medical transcription and it pays well. A medical transcriptionist is a person who converts a doctor's voice dictation into a typewritten format. As long as there are patients who visit doctors, there will always be a need for medical transcriptionists. In fact, it's a lucrative field as the health care industry is a trillion dollar industry. Government economists predict that job growth for medical transcriptionists will be faster than average for all careers through 2014. An aging population will need more medical care and insurance companies will continue to require more documentation by doctors, and thus transcriptionists.In order to be a medical transcripti
If we then name the link to this page from our other pages 'exercise equipment reviews' and also make the link bold we'll score a whole bunch of points on the SE's. If you then use the other techniques described on this page to optimize the page exercise-equipment-reviews.htm around the phrase 'exercise equipment reviews'. You'll be well on your way to getting a top listing in the engines. ;-)
Keywords and keyphrases in a link and the name of a page file are very important boosters.Anyone would be a fool not to optimize them to the hilt. But this is often overlooked and simply not known about.
7: Name your Images properly and utilise their Alt tags.
Each image file displayed on a site is linked to with a line of code containing the path to the image. So along the lines of our link strategy above lets utilise that link and fill it with keywords.
Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there's a missed opportunity there. Lets call our image folder exercise-equipment.
So what we have as a link to our image is src="exercise-equipment/ exercise-equipment.jpg" Very nice.
But there's more, all images should have an Alt tag this tag controls the text that appears when you role over an image, the little yellow box that appears with a description? Hmmm … what should we do with that ;-) You guessed it stick our key words in there.
Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above
There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there...optimization tips https://www.google.com/support/adsense/bin/static.py?page=tips.htmlwebmaster guidelines http://www.google.com/intl/en/webmasters/guidelines.htmlI strongly advise everyone to study the full content yourself. But I will point out some of my findings.optimization tips1. ads that performs best: 336x280 large rectangle , 300x250 inline rectangle, and the 160x600 wide skyscraper.2. ads should position around the main content.3. Ads that blend in and inline with the contents will catch most users' focus.webmaster guidelines1. "Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site."2. Make use of the robots.txt file on your web server. Add an empty file if there isn't.3. Don't use "&id=" as
Keywords and keyphrases in a link and the name of a page file are very important boosters.Anyone would be a fool not to optimize them to the hilt. But this is often overlooked and simply not known about.
7: Name your Images properly and utilise their Alt tags.
Each image file displayed on a site is linked to with a line of code containing the path to the image. So along the lines of our link strategy above lets utilise that link and fill it with keywords.
Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there's a missed opportunity there. Lets call our image folder exercise-equipment.
So what we have as a link to our image is src="exercise-equipment/ exercise-equipment.jpg" Very nice.
But there's more, all images should have an Alt tag this tag controls the text that appears when you role over an image, the little yellow box that appears with a description? Hmmm … what should we do with that ;-) You guessed it stick our key words in there.
Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above
Business mailing lists considerably increase the power of a company’s marketing campaign. Many companies buy mailing lists to help bolster their advertising. These lists target consumers by demographic lifestyles and purchase behavior, and target businesses by standard industrial classification (SIC) code, sales volume or size.Mailing list brokers or vendors like MartinWorldWide.net, VendorSeek.com, AllMedia Inc.com, ListShopper.com, InfoUSA.com and GuaranteedLists.com rent or sell their mailing lists to advertisers. In most cases, the mailing lists put on sale are actually rented from the owners. This rent transaction mostly works on agreements for one-time use, as well as unlimited usage for restricted time periods. List owners insert dummy names to track the use of their lists and ensure that they are not used beyond the agreement parameters. List owners also usually want to review the direct mail piece or telemarketing script before they rent the list.Lists are usually sold for single use (a premium needs to be paid for multiple uses) and cost between $65 and $85 per thousand records. These lists come in disk, tape, and printouts or pressure-sensitive labels. Residential lists are cheaper, at $20 per thousand. List owners usually keep a minimum order requirement.Using the right B2B mailing lists can mean a profitable direct mail campaign. It is important to locate targeted mailing lists that have well-known sources and a track record of gett
Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there's a missed opportunity there. Lets call our image folder exercise-equipment.
So what we have as a link to our image is src="exercise-equipment/ exercise-equipment.jpg" Very nice.
But there's more, all images should have an Alt tag this tag controls the text that appears when you role over an image, the little yellow box that appears with a description? Hmmm … what should we do with that ;-) You guessed it stick our key words in there.
Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above
I’ve got a confession to make. This may come as a surprise to you (after all, I’m a testing fanatic)... But, testing doesn’t improve website conversion every time.Nearly all "online marketing gurus" promote the benefits of conducting split tests and multi-variable tests on your website. But, few (if any) tell you the WHOLE truth about how to test, what to test and what results to realistically expect from your testing.The consequences? Many online markers become confused by and disappointed with their first fledgling attempts at conducting testing campaigns on their websites.Because their results often don’t live up to the "hype", they become discourage and simply assume that "testing doesn’t work" or "it’s not worth the effort".I hear this from my clients all the time. They will tell me, "oh... I tried testing on my site and it didn’t help."Well... in an effort to clear up a few of the misconceptions about testing and help folks overcome some of the unrealistic expectations that simply set them up for disappointment, I’m about to tell you the "dirty little secret" that the gurus usually fail to mention.Every variable you test will NOT automatically improve sales. In fact MOST of the variables you test will either reduce response or make no measurable difference!In fact, after conducting over 6,000 split and multivariable tests over the past six years I’ve generated some pretty good data on what you can expect
Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above. ;-)
So you should have something like this - a href="exercise-equipment-review.htm" img src=" exercise-equipment/exercise-equipment.jpg " alt="exercise equipment" width="113" height="123" border="0"
Just look at all those juicy keywords. This little technique is little known and is another wasted opportunity.
8: Site map and doorway pages.
A site map simply consists of links to all the pages on your site. It may be that the way you have your site structured you will have some pages that don't link to each other. Having a site map linked to from every page not only helps visitors navigate your site but also acts as a highway for the 'spiders' to crawl all of your site quickly and easily. Plus think of all those juicy keyword and keyphrase links on the one page. ;-)
Doorway pages consist of the techniques mentioned already on this page but taken that little bit further. Essentially the pages focus heavily around a keyphrase and utilise the techniques mentioned here sometimes to the detriment of grammar and readability. A doorway page exists to get a listing in the SE's for its keyphrase and when visited it simply has a link to the main site.
If your site is pretty small then it may be useful to have some keyphrase targeted doorway pages. If your sites a little larger there's no reason why you can't focus the existing pages on a keyphrase properly as described here and have them do the same job as a doorway page.
9: Link exchange.
Over the last 2-3 years or so the links pointing to your site have become extremely important.Following Googles lead the SE's have placed more emphasis on the related and relevant links a site has. The better these links are the better your sites ranking. It's important to state that not just any old link will do although this will help a little a relevant link would be much more beneficial.
So back to our example site - Our site sells an
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/78650/hubyou-Optimize-Your-Site-Pt2.html">Optimize Your Site Pt2</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/78650/hubyou-Optimize-Your-Site-Pt2.html]Optimize Your Site Pt2[/url]
Related Articles:
Wholesale Tea: A Market of Possibilities
Affiliate Marketing - Why Must I Shorten And Cloak My Affiliate Links?
Expand Your Local Business Through the Internet
Bookmark it:
|