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Answer Upon - PPC v Natural Search - A Cost Comparison Case Study
One of the best techniques of preventing accidents at a large project site is to let the contractor supervisors ponder over the jobs to be done and then putting them down in writing.It's a common fact that workers coming together in a large construction project have different levels of experience and training. The key persons for preventing accidents are the supervisors.By getting the supervisors to put their work steps and procedures in writing, safety personnel can use this method to reduce incidents of workers taking shortcuts in safety.The way to d
Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).
Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.
Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an
As a small business owner who works virtually to collaborate with team members, contractors and clients it is often necessary for me to send very large files or to share documents. While I try to keep up with the proliferation of bells and whistles that are currently available; there are times when I just can't get a file through to someone. Inevitably it is always in what seems to be a "life or no invoice" type of situation when I am extremely crunched for time. There was the occasional moment when I would miss my corporate days...no, actually it was just their intranet that I misse
On the other hand, a high ranking in the natural search results seems unobtainable. There’s a perception that hundreds of thousands of other businesses are competing for your keywords, and that makes it seem like a real rat-race. And it also seems like such a big mountain to climb; it’s true that it can take months to reach the first page for your target keywords. To make matters worse, thousands of opportunistic (and some very dodgy) ‘SEO companies’ have emerged, looking to make a quick and big buck out of market naivety. So to CEOs, BDMs, marketing managers, webmasters, and business owners, the road to natural search ranking seems expensive, risky, and beset with traffic.
But does this mean you should forget natural search?
Definitely not!
Firstly, most user studies to date have found that people pay more attention to natural search results because they’re more relevant. That’s the foundation of the success of companies like Google and Yahoo (and the reason they keep their indexing rules a secret).
What’s more, it’s important to put things in perspective. Hundreds of thousands of other businesses may be competing for your keywords, but in most cases, they’re at least as confused and disheartened as you. So the sooner you figure out the real story, the sooner you’ll have the jump on them.
And yes, it can take a while to reach the top, but because your competition is – for the most part – traveling blind, your early progress will normally be quite quick. In fact, for most businesses, it’s not until you reach the top few pages that your progress will slow.
And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you won’t be taken for a ride. (See www.divinewrite.com/SEOCEO.htm for a rundown of SEO basics in layperson’s terms.)
But let’s talk bottom line…
Is it more expensive to obtain a high ranking?
Certainly not! In comparison with other forms of advertising – even PPC in the long run – reaching the top of the rankings is NOT expensive. The following case study explains why.
CASE STUDY
For the past year, I’ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m now on page 1 of Google.com (out of approximately 900,000 search results). I’ve done this with article PR (simply by writing helpful articles and submitting them for publication on the Internet). Luckily for me, I’m an SEO copywriter, so writing articles is all in a day’s work. But had I paid an SEO copywriter to write my articles for me, I’d have spent approximately USD$5,000.
Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).
Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.
Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an i
Returning home from a party late on New Year’s Eve, my good friend, Bruce Perry, found himself sucked into a Richard Simmons infomercial at 3:00 in the morning.Despite Bruce’s desire to lose some weight, he didn’t seem like a likely candidate for this material. Bruce could easily be described as the poster child for masculinity – a true alpha male. Yet, there he was watching his polar opposite, Richard Simmons, in the middle of the night, on the first day of the year, completely sober-minded. Bruce wasn’t sure why he did what he did, but it certainly seemed like the right thin
But does this mean you should forget natural search?
Definitely not!
Firstly, most user studies to date have found that people pay more attention to natural search results because they’re more relevant. That’s the foundation of the success of companies like Google and Yahoo (and the reason they keep their indexing rules a secret).
What’s more, it’s important to put things in perspective. Hundreds of thousands of other businesses may be competing for your keywords, but in most cases, they’re at least as confused and disheartened as you. So the sooner you figure out the real story, the sooner you’ll have the jump on them.
And yes, it can take a while to reach the top, but because your competition is – for the most part – traveling blind, your early progress will normally be quite quick. In fact, for most businesses, it’s not until you reach the top few pages that your progress will slow.
And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you won’t be taken for a ride. (See www.divinewrite.com/SEOCEO.htm for a rundown of SEO basics in layperson’s terms.)
But let’s talk bottom line…
Is it more expensive to obtain a high ranking?
Certainly not! In comparison with other forms of advertising – even PPC in the long run – reaching the top of the rankings is NOT expensive. The following case study explains why.
CASE STUDY
For the past year, I’ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m now on page 1 of Google.com (out of approximately 900,000 search results). I’ve done this with article PR (simply by writing helpful articles and submitting them for publication on the Internet). Luckily for me, I’m an SEO copywriter, so writing articles is all in a day’s work. But had I paid an SEO copywriter to write my articles for me, I’d have spent approximately USD$5,000.
Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).
Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.
Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an
My friend Nancy was learning about her international callback service and exchanged e-mail with their office in Seattle.She still had unanswered questions and e-mailed them once again.The same person responded, suggesting that Nancy read the material they had sent. But Nancy had not received any materials, so there was nothing to read or study.Once again, Nancy e-mailed her questions to Seattle. This time she got an abrupt reply: ‘If you would read the material, you wouldn’t have to keep bothering me.’Nancy shot back, ‘I never received the material. And whate
And yes, it can take a while to reach the top, but because your competition is – for the most part – traveling blind, your early progress will normally be quite quick. In fact, for most businesses, it’s not until you reach the top few pages that your progress will slow.
And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you won’t be taken for a ride. (See www.divinewrite.com/SEOCEO.htm for a rundown of SEO basics in layperson’s terms.)
But let’s talk bottom line…
Is it more expensive to obtain a high ranking?
Certainly not! In comparison with other forms of advertising – even PPC in the long run – reaching the top of the rankings is NOT expensive. The following case study explains why.
CASE STUDY
For the past year, I’ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m now on page 1 of Google.com (out of approximately 900,000 search results). I’ve done this with article PR (simply by writing helpful articles and submitting them for publication on the Internet). Luckily for me, I’m an SEO copywriter, so writing articles is all in a day’s work. But had I paid an SEO copywriter to write my articles for me, I’d have spent approximately USD$5,000.
Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).
Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.
Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an
Last year, online shopping generated more than $66 billion dollars and that number is estimated to increase to approximately $79 Billion for 2005. As online shopping continues to grow, it is becoming increasingly important to shop smartly. There is no better or simpler way to do this than through online coupons. Just like your traditional paper coupons, an online coupon is simply redeemed through the appropriate online store. That’s the easy part. The trick however, is to find the coupons themselves. A quick search of Google will show an endless supply of coupon related we
But let’s talk bottom line…
Is it more expensive to obtain a high ranking?
Certainly not! In comparison with other forms of advertising – even PPC in the long run – reaching the top of the rankings is NOT expensive. The following case study explains why.
CASE STUDY
For the past year, I’ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m now on page 1 of Google.com (out of approximately 900,000 search results). I’ve done this with article PR (simply by writing helpful articles and submitting them for publication on the Internet). Luckily for me, I’m an SEO copywriter, so writing articles is all in a day’s work. But had I paid an SEO copywriter to write my articles for me, I’d have spent approximately USD$5,000.
Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).
Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.
Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an
When most people hear the phrase, ‘business directory’ they think of a 700 page yellow phone book with business and residential listings. There are also business directories designed to promote a specific type of business on the internet.There are many companies that sell advertisement space on a business listing database. A business is placed into a particular category and when a visitor enters a website they have full access to several business categories to choose from. For example, if a business falls into the category of ‘restaurants’ and they are interested in searching fo
Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).
Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.
Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an investment of approximately USD$1,000 per year (a saving of 67% each year).
So it breaks down like this:
Google AdWords investment:
2 yrs = $6,000, 3 yrs = $9,000, 4 yrs = $12,000, 5 yrs = $15,000Natural search investment:
2 yrs = $6,000, 3 yrs = $7,000, 4 yrs = $8,000, 5 yrs = $9,000
Conclusion
Obviously the competition for keywords in the copywriting field isn’t as fierce as in a lot of other industries, so the actual dollar investment discussed in this case study may not apply directly to your business. The important thing to understand is that – over time – a high ranking in the natural search results can actually cost less than a high position in the (arguably less effective) paid listings.
Also, these figures are based on me submitting articles to various article banks on the Internet myself.
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