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Answer Upon - Google Page Rank - Important Or Just Another Number?
A good business card means a well structured marketing plan, not only it has to pass the trash test but it also has to say a lot of things about the person and the company it represents.When you choose a business card you must have in mind the fact that it must say something about the company or contain something that defines it. So in order to impress your clients you must carefully chose your business card; of course not everything suits for example you can’t have a pink business card with little ponies and work for a well respected company but on the other hand you can’t have a black business card and have a company that organizes kid
Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).
I have read several rumours lately that Google haven't updated PR's for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn
It’s soon to be 2007, and we can hardly stand the thought. How do we manage the tension between finding a greater purpose and the day-to-day assault of the business environment?We’re coal miners on a dark and gritty expedition, unearthing what’s true to our company’s core. What are we doing that is different from what everyone else in our industry is doing? Why do we exist? What makes employees passionate about their work? What excites our customers?And, most importantly, will we be able to make the necessary changes?Keith Yamashita, Change Strategist, author of ‘10 Ways to Reinvent Your Company,’ suggests you clarify what
First a quick overview as to what the Google Page Rank actually is...
Google Page Rank (or PR as it is often referred to as) is simply an indication of the number of websites that link to a specific website. It also attempts to indicate the quality of those links. PR ranges from 0 to 10 (with 10 being the 'best' PR and 0 being the 'worst'). The vast majority of small business websites will usually find they have a PR of between 0 and 5.
To calculate a particular sites PR, Google uses a fairly complicated algorithm based on the number of web links that it is aware of that link to the site in question. This algorithm will also take into account the PR of the page that is providing the link, thus a link from a web page that has a PR of 7 will be considered more valuable than a link from a page with a PR of 4.
Because of the way in which links from higher PR-ranked sites are considered more important, many people are choosing to buy links from websites with high PR's just so that they can increase their own PR. I have seen sites selling a simple text link on their home page for over $700 a month purely based on the fact that they have a PR of 7 or above. This may seem like a lot of money but when you consider that the website owners that are buying these links often have websites that are in no way relevant to the content of the site linking to them, it is absolutely ridiculous.
Take this example, let's say you have a website about health and fitness and you buy a link for $500 a month from a random website because it has a PR of 7. This random website has no relevance to your health and fitness site so what is going to happen? Well, your own PR may increase as a result of the link. You may get a bit of extra traffic but probably not much since people don't click on links that that they are not interested in. You will definitely be $500 poorer at the end of the month!
Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?
Of course, there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so....
PR is just one of over 100 different factors that Google takes into account when deciding where your website will feature (and these factors and the main algorithm change on a very regular basis). It is perfectly possible for a website with a PR of 5 to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.
Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).
I have read several rumours lately that Google haven't updated PR's for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn'
USB-sticks are typically small, lightweight, removable and rewritable. The most common use of flash drives is by individuals to transport and store personal files. They can easily be carried in a pocket, as a key chain, or worn like a necklace. Available these days are USB flash drives that are already integrated in a collar, v-card shaped ones or in imposing pens, forming part of the multiple usable writing utensils.Flash drives are used to carry personal files such as documents, pictures and video or applications that run on the host computer without requiring installation. Exactly there lyes the key to a new effective way of product o
To calculate a particular sites PR, Google uses a fairly complicated algorithm based on the number of web links that it is aware of that link to the site in question. This algorithm will also take into account the PR of the page that is providing the link, thus a link from a web page that has a PR of 7 will be considered more valuable than a link from a page with a PR of 4.
Because of the way in which links from higher PR-ranked sites are considered more important, many people are choosing to buy links from websites with high PR's just so that they can increase their own PR. I have seen sites selling a simple text link on their home page for over $700 a month purely based on the fact that they have a PR of 7 or above. This may seem like a lot of money but when you consider that the website owners that are buying these links often have websites that are in no way relevant to the content of the site linking to them, it is absolutely ridiculous.
Take this example, let's say you have a website about health and fitness and you buy a link for $500 a month from a random website because it has a PR of 7. This random website has no relevance to your health and fitness site so what is going to happen? Well, your own PR may increase as a result of the link. You may get a bit of extra traffic but probably not much since people don't click on links that that they are not interested in. You will definitely be $500 poorer at the end of the month!
Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?
Of course, there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so....
PR is just one of over 100 different factors that Google takes into account when deciding where your website will feature (and these factors and the main algorithm change on a very regular basis). It is perfectly possible for a website with a PR of 5 to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.
Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).
I have read several rumours lately that Google haven't updated PR's for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn
There seems to be a giant conflict of opinion about what the internet was supposed to be and what it actually is. Years ago the internet was a place to share information, explore information and promote technology. Now the internet has turned into everyone’s personal money making machine. If you want information you have to sift through the useless search results trying to sell you something, something that you know is available for free somewhere…If I wanted to locate some state forms, why would I pay for them when the state offers them on their website for FREE? There is no end to selling free stuff on the web. Some are simply capi
Take this example, let's say you have a website about health and fitness and you buy a link for $500 a month from a random website because it has a PR of 7. This random website has no relevance to your health and fitness site so what is going to happen? Well, your own PR may increase as a result of the link. You may get a bit of extra traffic but probably not much since people don't click on links that that they are not interested in. You will definitely be $500 poorer at the end of the month!
Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?
Of course, there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so....
PR is just one of over 100 different factors that Google takes into account when deciding where your website will feature (and these factors and the main algorithm change on a very regular basis). It is perfectly possible for a website with a PR of 5 to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.
Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).
I have read several rumours lately that Google haven't updated PR's for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn
Corrugated shipping boxes are not anything like the notorious mythological Pandora’s box. While the latter is supposedly believed to have contained all the evil things in the world including the lone good virtue that is hope, the former is sure to provide protection from all the harm the cargoes might have to go through, hoping to avoid the possible damaging effects of shipping procedure. While some shippers still use shipping boxes made of different material like the synthetics, a considerable number still continue to use corrugated shipping boxes.Corrugated shipping boxes were invented out of the necessity of protecting breakable mater
Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?
Of course, there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so....
PR is just one of over 100 different factors that Google takes into account when deciding where your website will feature (and these factors and the main algorithm change on a very regular basis). It is perfectly possible for a website with a PR of 5 to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.
Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).
I have read several rumours lately that Google haven't updated PR's for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn
Success in today's global, interconnected economy springs from the fast and efficient exchange of information. Sustainable competitive advantage is no longer rooted in physical assets and financial capital, but in effective channeling of intellectual capital. The market value of a commercial enterprise is derived not only from its physical and financial assets, but also from the intangible assets it creates through knowledge-based activities.These intangible assets include intellectual property, such as patents and copyrights, as well as the more nebulous assets such as methodologies, practices and customer relationships. These intangib
Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).
I have read several rumours lately that Google haven't updated PR's for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn't surprise me in the least. PR is easily manipulated (for example by purchasing links as described above) and Google doesn't like to have their calculations or search results manipulated. It stands to reason that they will be looking at ways of preventing this.
So, in summary, is Google Page Rank important to your business?
Well, it is a good indicator of how many other sites link to yours and how important Google considers your site to be BUT I personally don't place too much importance on this statistic and I certainly won't be paying out for a link from a website just because it has a high PR.
As I said above, Google changes it's rules on a regular basis and I see little point in chasing a particular PR on the basis that it might get you higher search engine rankings. If Google do decide to do away with PR, all your work will have been for nothing.
Instead, concentrate on building quality, relevant links from sites that are connected in some way to your own site content. This will ensure that any traffic you receive via these links will at least have an interest in your site. Building links on this basis will automatically increase your PR over time (without the need to pay out for overpriced, irrelevant links). If you do things this way and Google does scrap the PR indicator, it shouldn't affect you in any way and the links you have in place will continue to benefit you.
Remember, in the same way that a low Alexa rating doesn't guarantee traffic or sales, neither does a high PR. Sure a high PR is a 'nice to have' but lots of traffic and high sales is even nicer :-)
Copyright 2004 Richard Grady
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