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  • Answer Upon - Search Engine Optimization that Works in the Long-Term

    Are All Work at Home Jobs Just a Scam?
    Got a computer with email? You are likely to have been sent some great job opportunity. You've seen them. They say you can work next to zero hours a week and be paid some huge salary for doing so. Even if you haven't had the chance of receiving such a too good to miss job opportunity via email, you'll find similar offerings in the small ads of many local newspapers.The challenge with these ads isn't so much that these job openings are scams, but rather they dim the view of legitimate work at home job opportunities from possible applicants. If you're looking for a work at home job opportunity, and you've seen so many of these shams, you begin to believe that there aren't any legitimate work at home jobs available and this simply isn't the case.Take typing for example
    tor that makes the link relevant to your keywords is the anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

    Your site can't get into Google's top 1000 results?

    If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

    Two Final Points

    1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

    2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

    To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

    Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still ver

    Getting in the News Frame
    If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.Journalists are trained to be objective and it is their job to exercise it at all times. When they find a news release that is not objective, they cannot use it without radically changing the entire release. They will not do this, in most cases, and will simply discard the release.If you want to be covered by the media and reap the rewards it offers, you must learn how to be objective about your product or service. With this in mind, entrepreneurs live their business every day and find i
    Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.

    With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is saying that keyword rich anchor text links from many different sites is the key for the top ranks.

    All these recent events seem to indicate that search engine algorithms are totally unpredictable, right? Wrong!

    All search engines are going in the very same direction. The scientific literature related to information retrieval and recent search engine patents reveal the not-so-distant future of search engine ranking algorithms.

    Introducing Topic Specific Link Popularity

    For the last few years search engines relied on General Link Popularity to assess the importance of every page. Relevancy was based on a combination of General Link Popularity (importance) and keyword matches on page and off page (anchor text of links for specificity).

    General Link Popularity is measured by summing the weight of ALL incoming links to a page. With General Link Popularity ANY link improved the importance of a page. Webmasters started to buy high-PR links from totally unrelated sites. Pages were getting unrelated votes.

    To combat this problem, Google implemented a Topic Specific Link Popularity algorithm. When a user specifies a query, Google determines the importance of a page by the Link Popularity it gets from RELATED to the keywords pages.

    A link from a page will give you considerable Topic Specific Link Popularity when:
    1) the page itself is optimized for your keywords
    2) the page has a high General Link Popularity (PageRank)
    3) the page is from a site owned by someone else (you can't vote for yourself)

    From a search engine's point of view, implementing a Topic Specific Link Popularity algorithm is a very tough task when the queries need to be answered in less than a second.

    All you need to know is this: the top ranked pages for competitive keywords are the ones with the highest Topic Specific Link Popularity.

    You need links from pages that have high PageRank, are optimized for YOUR keywords and are owned by someone else.

    How do you get these links?

    1. Search for your keywords on Google and look at all pages that rank for your keywords. Seek links from these pages.

    2. Reciprocal Links. Swap links with sites that can give you a link on a page optimized for your keywords. Look for pages with high PageRank that have your keywords in their title and in their incoming links. Reciprocal links work provided that they come from optimized for your keywords (related) pages.

    3. Buy links from some of the top ranked for your keywords pages.

    4. DMOZ and Yahoo's directory usually have pages that are very well ranked for your keywords. You absolutely must get links from these pages. If you have a commercial site, don't hesitate and buy a link from Yahoo immediately. It is well worth the $299.

    5. Find out who links to the top ranked pages for your keywords. Many of their links will not be topic specific, but many WILL be. Try to get links from the related ones. A page is related when it has your keywords in its title, text etc.

    6. Form a link exchange ring with some of your competitors. That's a brutally effective strategy. Basically, you link to your competitors from your main optimized page (usually the home page) and they link to you from their most optimized page! Such rings can dominate the top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is that the link exchange is on the main page and is not buried somewhere deep.

    One more very important tip.

    Increase the relevancy of the page that links to you by using your keywords in the anchor text and the description of your site! Yes, having keywords in the links pointing to your page increase your rankings not only by associating the keywords with your page but also by increasing the relevancy of the page that gives you the link! That's the reason SEOs think anchor text is the most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords in the anchor text provided that the page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

    What about getting unrelated links?

    Let's say you buy a high PR unrelated link. The page that links to you does not have your keywords in the title and text. The only factor that makes the link relevant to your keywords is the anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

    Your site can't get into Google's top 1000 results?

    If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

    Two Final Points

    1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

    2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

    To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

    Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still very

    Are You Worried That Your Internet Marketing Business Will Not Work And Fail?
    I’ve got a great quote for you, probably made by a gambler: “Do your worrying before you place your bet, NOT after the wheel starts turning.”I thought that this was a great quote. Especially for you and I as netrepreneurs! We are the brave ones that decide to venture off to the horizon in search for a lifestyle that is uncommon and do not depend on anyone else (bosses) to sign our paychecks! Unfortunately, most people who do “start” haven’t really committed themselves to it!When you decide to start on a project do you go through with it regardless of obstacles, or do you break down in frustration and quit? The problem is, most people who “decide” to building their internet business does all the worrying after they’ve decided - and that causes a great deal of stress
    (anchor text of links for specificity).

    General Link Popularity is measured by summing the weight of ALL incoming links to a page. With General Link Popularity ANY link improved the importance of a page. Webmasters started to buy high-PR links from totally unrelated sites. Pages were getting unrelated votes.

    To combat this problem, Google implemented a Topic Specific Link Popularity algorithm. When a user specifies a query, Google determines the importance of a page by the Link Popularity it gets from RELATED to the keywords pages.

    A link from a page will give you considerable Topic Specific Link Popularity when:
    1) the page itself is optimized for your keywords
    2) the page has a high General Link Popularity (PageRank)
    3) the page is from a site owned by someone else (you can't vote for yourself)

    From a search engine's point of view, implementing a Topic Specific Link Popularity algorithm is a very tough task when the queries need to be answered in less than a second.

    All you need to know is this: the top ranked pages for competitive keywords are the ones with the highest Topic Specific Link Popularity.

    You need links from pages that have high PageRank, are optimized for YOUR keywords and are owned by someone else.

    How do you get these links?

    1. Search for your keywords on Google and look at all pages that rank for your keywords. Seek links from these pages.

    2. Reciprocal Links. Swap links with sites that can give you a link on a page optimized for your keywords. Look for pages with high PageRank that have your keywords in their title and in their incoming links. Reciprocal links work provided that they come from optimized for your keywords (related) pages.

    3. Buy links from some of the top ranked for your keywords pages.

    4. DMOZ and Yahoo's directory usually have pages that are very well ranked for your keywords. You absolutely must get links from these pages. If you have a commercial site, don't hesitate and buy a link from Yahoo immediately. It is well worth the $299.

    5. Find out who links to the top ranked pages for your keywords. Many of their links will not be topic specific, but many WILL be. Try to get links from the related ones. A page is related when it has your keywords in its title, text etc.

    6. Form a link exchange ring with some of your competitors. That's a brutally effective strategy. Basically, you link to your competitors from your main optimized page (usually the home page) and they link to you from their most optimized page! Such rings can dominate the top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is that the link exchange is on the main page and is not buried somewhere deep.

    One more very important tip.

    Increase the relevancy of the page that links to you by using your keywords in the anchor text and the description of your site! Yes, having keywords in the links pointing to your page increase your rankings not only by associating the keywords with your page but also by increasing the relevancy of the page that gives you the link! That's the reason SEOs think anchor text is the most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords in the anchor text provided that the page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

    What about getting unrelated links?

    Let's say you buy a high PR unrelated link. The page that links to you does not have your keywords in the title and text. The only factor that makes the link relevant to your keywords is the anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

    Your site can't get into Google's top 1000 results?

    If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

    Two Final Points

    1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

    2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

    To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

    Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still ver

    Internet Marketing As A Home Business
    Technology and the popularity of the Internet have given us many more possibilities for home business opportunities. It is possible to become independent quickly and start making money from your own home without the need for commuting to a workplace. The range of options is vast and Internet Marketing is becoming one of the fastest growing businesses in the world today.Many large companies including Wal-Mart, Payless Shoes and even Nordstrom's offer affiliate programs for internet marketers to advertise their products and trade name paying commissions on the sales from those advertisements anywhere from five to fifty percent. Most are even free to join. There are even Internet Businesses that are nothing more than brokerage firms for affiliate programs such as ClickBan
    optimized for YOUR keywords and are owned by someone else.

    How do you get these links?

    1. Search for your keywords on Google and look at all pages that rank for your keywords. Seek links from these pages.

    2. Reciprocal Links. Swap links with sites that can give you a link on a page optimized for your keywords. Look for pages with high PageRank that have your keywords in their title and in their incoming links. Reciprocal links work provided that they come from optimized for your keywords (related) pages.

    3. Buy links from some of the top ranked for your keywords pages.

    4. DMOZ and Yahoo's directory usually have pages that are very well ranked for your keywords. You absolutely must get links from these pages. If you have a commercial site, don't hesitate and buy a link from Yahoo immediately. It is well worth the $299.

    5. Find out who links to the top ranked pages for your keywords. Many of their links will not be topic specific, but many WILL be. Try to get links from the related ones. A page is related when it has your keywords in its title, text etc.

    6. Form a link exchange ring with some of your competitors. That's a brutally effective strategy. Basically, you link to your competitors from your main optimized page (usually the home page) and they link to you from their most optimized page! Such rings can dominate the top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is that the link exchange is on the main page and is not buried somewhere deep.

    One more very important tip.

    Increase the relevancy of the page that links to you by using your keywords in the anchor text and the description of your site! Yes, having keywords in the links pointing to your page increase your rankings not only by associating the keywords with your page but also by increasing the relevancy of the page that gives you the link! That's the reason SEOs think anchor text is the most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords in the anchor text provided that the page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

    What about getting unrelated links?

    Let's say you buy a high PR unrelated link. The page that links to you does not have your keywords in the title and text. The only factor that makes the link relevant to your keywords is the anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

    Your site can't get into Google's top 1000 results?

    If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

    Two Final Points

    1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

    2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

    To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

    Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still ver

    The Six Sigma Method and Design of Experiments
    Six Sigma is becoming a proven approach for businesses and organizations to improve their performance. The spectrum of companies actively engaging in Six Sigma today is wide from industrials like Celanese, Caterpillar, GE, Honeywell, and 3M to service/retail organizations like Starwood Hotels, Sears, and Home Depot. Six Sigma has even started in the financial industry with Bank of America and JPMorgan Chase initiating major deployments in the past two years. Probably the most exciting area is in the public and healthcare sectors with success stories emerging from city government and John Hopkins Medical.So what is all this excitement about? Haven’t these quality tools been around for years? Is it just the fact that people have strange names like Champion, Green Bel
    k to your competitors from your main optimized page (usually the home page) and they link to you from their most optimized page! Such rings can dominate the top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is that the link exchange is on the main page and is not buried somewhere deep.

    One more very important tip.

    Increase the relevancy of the page that links to you by using your keywords in the anchor text and the description of your site! Yes, having keywords in the links pointing to your page increase your rankings not only by associating the keywords with your page but also by increasing the relevancy of the page that gives you the link! That's the reason SEOs think anchor text is the most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords in the anchor text provided that the page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

    What about getting unrelated links?

    Let's say you buy a high PR unrelated link. The page that links to you does not have your keywords in the title and text. The only factor that makes the link relevant to your keywords is the anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

    Your site can't get into Google's top 1000 results?

    If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

    Two Final Points

    1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

    2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

    To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

    Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still ver

    Ingredients of Successful Small Businesses
    Starting a small business signals many significant changes in the business owner’s life: 1) the financial freedom that he/she won’t worry about lay-off again; 2) the flexibility of working on his/her own schedule; 3) the fulfillment of making a difference in the life – whether to grow the business into a major player in a competitive industry or just do what he likes to do and meanwhile making good money.Parallel to the excitement of doing interesting things is the challenge of wearing too many hats – strategic planning, marketing, sales, production, customer support, accounting and financing. The business is small, but the job is huge.Regardless the industry you’re in, the ingredients of successful small businesses are the same – 1) an idea that works; 2) a marketi
    tor that makes the link relevant to your keywords is the anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

    Your site can't get into Google's top 1000 results?

    If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

    Two Final Points

    1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

    2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

    To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

    Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still very important especially the PageRank of the pages that link to you.

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