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  • Answer Upon - Web Site Copy is about More Than Keywords

    Know Thyself: MBTI or DiSC
    In my practice as an executive coach and consultant, I use both the MBTI® and the DiSC®. I am often asked, “Which one is better?”The question reveals a common misunderstanding about psychological instruments. The fact is, there is no such thing as “the best” psyc
    he rational part of a searcher’s mind. But be sure to understand and address the emotional needs of the visitor as well.

    That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.

    Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address

    Finding Jobs
    Today, the economy is growing. But, that means little to individuals who are looking for jobs. Because it is very hard to find a good quality job that is in the field of your study, it takes real dedication to get in. Not only is it a lot of pressure from this front, bu
    Let’s say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.

    You look for some good keywords and come up with ‘Vancouver Island waterfront property’. So you use that term in your title, headline and here and there in the text.

    So far, so good. The phrase will help you with your rankings. And the use of the phrase on the first screen of your home page will let your visitors know they are in the right place.

    But for writers who focus too intently on keywords and phrases, there is a danger.

    A danger in optimizing your pages for good keywords? Yes, I think so.

    There is a significant difference between the keywords that pop into visitors’ minds, and the hopes and ambitions they carry in their hearts.

    Let’s look at the real estate example again.

    As a potential buyer I might type the phrase ‘Vancouver Island waterfront property’ into the Google search box, because that’s what I’m looking for. But that term doesn’t reflect what I’m feeling.

    Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.

    - First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where the use of keywords and phrases makes perfect sense.

    - Second, there is a strong, emotional element at play. As a potential buyer, I am looking for someone who can help me fulfill my dream. And this is where a writer who focuses too intently on keywords and phrases can end up with poorly performing copy.

    By all means, optimize your pages for Google and for the rational part of a searcher’s mind. But be sure to understand and address the emotional needs of the visitor as well.

    That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.

    Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address w

    Accelerating Business Market Share
    How can you increase business market share? Well one thing that does not work is sitting on your ass and waiting for others to do it for you. If you want it, you have to get busy and go get it. No one is going to automatically flock to your product or service until you
    ey are in the right place.

    But for writers who focus too intently on keywords and phrases, there is a danger.

    A danger in optimizing your pages for good keywords? Yes, I think so.

    There is a significant difference between the keywords that pop into visitors’ minds, and the hopes and ambitions they carry in their hearts.

    Let’s look at the real estate example again.

    As a potential buyer I might type the phrase ‘Vancouver Island waterfront property’ into the Google search box, because that’s what I’m looking for. But that term doesn’t reflect what I’m feeling.

    Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.

    - First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where the use of keywords and phrases makes perfect sense.

    - Second, there is a strong, emotional element at play. As a potential buyer, I am looking for someone who can help me fulfill my dream. And this is where a writer who focuses too intently on keywords and phrases can end up with poorly performing copy.

    By all means, optimize your pages for Google and for the rational part of a searcher’s mind. But be sure to understand and address the emotional needs of the visitor as well.

    That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.

    Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address

    Link Building for Affiliates
    Once you’ve found out the number of links to your site by using www.linkpopularity.com or another link checker, It’s likely you will want to add quality links to your site. There is software that can do this, but beware of any software or service that promises you a la
    t type the phrase ‘Vancouver Island waterfront property’ into the Google search box, because that’s what I’m looking for. But that term doesn’t reflect what I’m feeling.

    Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.

    - First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where the use of keywords and phrases makes perfect sense.

    - Second, there is a strong, emotional element at play. As a potential buyer, I am looking for someone who can help me fulfill my dream. And this is where a writer who focuses too intently on keywords and phrases can end up with poorly performing copy.

    By all means, optimize your pages for Google and for the rational part of a searcher’s mind. But be sure to understand and address the emotional needs of the visitor as well.

    That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.

    Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address

    Internet Marketing Dreams - What is the Big Picture With Internet Marketing
    The Internet is a big, big place and seems like it is even bigger. The big picture in Internet Marketing is quite simple. The more you are seen the more you will be viewed. Internet marketing is a great tool in generating the traffic and clicks you want to your site. Wh
    ite can help me find what I want. And this is where the use of keywords and phrases makes perfect sense.

    - Second, there is a strong, emotional element at play. As a potential buyer, I am looking for someone who can help me fulfill my dream. And this is where a writer who focuses too intently on keywords and phrases can end up with poorly performing copy.

    By all means, optimize your pages for Google and for the rational part of a searcher’s mind. But be sure to understand and address the emotional needs of the visitor as well.

    That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.

    Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address

    Whats Important for Search Engines?
    I recently had a question from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the be
    he rational part of a searcher’s mind. But be sure to understand and address the emotional needs of the visitor as well.

    That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.

    Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address what the visitor is feeling and hoping for.

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