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  • Answer Upon - Is Small Business Branding More Important Than A Personal Touch For A Sole Proprietor?

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    Big corporations spend millions of dollars on creating a recognizable brand and protecting it via trademarks and copyright. If branding is so important to big corporations should it also be important to small business and the sole proprietor?

    I would argue that branding for a small business should be way down the priority list for the sole proprietor.

    If you are a sole propritor, your brand is you - your personality, your face, your style, your selling skills. Your customers don't recognize

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    demarks and copyright. If branding is so important to big corporations should it also be important to small business and the sole proprietor?

    I would argue that branding for a small business should be way down the priority list for the sole proprietor.

    If you are a sole propritor, your brand is you - your personality, your face, your style, your selling skills. Your customers don't recogniz

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    small business and the sole proprietor?

    I would argue that branding for a small business should be way down the priority list for the sole proprietor.

    If you are a sole propritor, your brand is you - your personality, your face, your style, your selling skills. Your customers don't recogniz

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    be way down the priority list for the sole proprietor.

    If you are a sole propritor, your brand is you - your personality, your face, your style, your selling skills. Your customers don't recogniz

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    is you - your personality, your face, your style, your selling skills. Your customers don't recognize you by the logo on your car or the logo on your personal website. They recognize you by you. You are your business and your business is you.

    Don't spend valuable money on creating a logo or a brand name. As a sole propritor or small business your limited resources should be portioned towards such things as growing your business and expanding your advertising.

    If you already have a logo, do

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