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  • Answer Upon - The Death of the Free Report on Your Real Estate Website

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    ct information and permission to be contacted.

    For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a

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    Marketing your real estate business on the internet takes a deep and ever changing bag of tricks. Maybe tricks is actually the wrong word, because it implies fooling people, which is definitely not the intention.

    By "tricks" I mean this: how many different and unique ways can you think of to get your market to desire your product (YOU)?

    The more "tricks" you have, the better off you are.

    Over the past few years, the idea of the "FREE Report" has become very popular on many real estate websites.

    For those of you who aren't familiar with the concept, it's simply the idea of giving something of value away in exchange for your visitor giving something to you - like their contact information and permission to be contacted.

    For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a c

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    hich is definitely not the intention.

    By "tricks" I mean this: how many different and unique ways can you think of to get your market to desire your product (YOU)?

    The more "tricks" you have, the better off you are.

    Over the past few years, the idea of the "FREE Report" has become very popular on many real estate websites.

    For those of you who aren't familiar with the concept, it's simply the idea of giving something of value away in exchange for your visitor giving something to you - like their contact information and permission to be contacted.

    For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a

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    he more "tricks" you have, the better off you are.

    Over the past few years, the idea of the "FREE Report" has become very popular on many real estate websites.

    For those of you who aren't familiar with the concept, it's simply the idea of giving something of value away in exchange for your visitor giving something to you - like their contact information and permission to be contacted.

    For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a

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    those of you who aren't familiar with the concept, it's simply the idea of giving something of value away in exchange for your visitor giving something to you - like their contact information and permission to be contacted.

    For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a

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    ct information and permission to be contacted.

    For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a commentary on your marketing ability, it's simply a commentary on your intelligence - that you know enough to simply stick to what works.

    Maybe the "report" in question is a complimentary CMA, or a "Buyer's Toolkit" or a "Seller's Survival Kit."

    In whatever form, the idea is that you are giving away information in exchange for the chance to build a relationship with your visitor.

    I work with a lot of Realtors® who offer something like this but still have a hard time getting anyone to bite on their offer.

    Why is that?

    I did an experiment once in another internet business that I run. The experiment was to test two methods of marketing a product.

    The first approach

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