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Answer Upon - Attract Your Perfect Customers Like Crazy With These 3 Tips On Emotional Branding!
With all the doubletalk nowadays about brand strategy and the correct way to go about it, it’s no wonder so many companies are showing signs of brand schizophrenia. Brand experts would have us all believe that branding is either A.) very difficult and complex or B.) magic,
Consider Nescafe’s tag line: “Start the day with great taste!” This tag line not only puts a great taste in your mouth, but it also puts the idea in your head to have a cup of Nescafe each morning. Pretty strategic, eh?
3. Now look at your photos, graphics and images used to represent your brand.
What senses do your imagery strike? A p
What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges?The way they work is that you earn credits by surfing other peoples websites. Your earned credits are then used to
Here are a few tips to help you create an emotional brand that works for you. I call this eBranding (emotional branding).
Before reading these tips, be sure to repeat this mantra. Simplify. Simplify. Simplify. It doesn’t have to be complicated to reach the human senses.
1. Start with your perfect customer or client in mind.
What do they want to see, hear, touch, taste or smell? If you don’t know then you need to take the time now to figure it out.
How frequently does your customer need to see, hear, touch, taste or smell your brand?
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you will begin to hear the customers ordering and soon you will touch the branded cup holder and smell the sweet aroma. I’m not even a coffee drinker! Do you see how they seduce your senses?
Can you do this with your product or service? Can you do this online?
2. Then look at your tag line, slogan and copy writing.
If you are writing online, ask yourself what emotional response will this evoke? If your copy doesn’t produce an emotional response, then the likelihood of your brand being known is slim.
Consider Nescafe’s tag line: “Start the day with great taste!” This tag line not only puts a great taste in your mouth, but it also puts the idea in your head to have a cup of Nescafe each morning. Pretty strategic, eh?
3. Now look at your photos, graphics and images used to represent your brand.
What senses do your imagery strike? A ph
When was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites
Before reading these tips, be sure to repeat this mantra. Simplify. Simplify. Simplify. It doesn’t have to be complicated to reach the human senses.
1. Start with your perfect customer or client in mind.
What do they want to see, hear, touch, taste or smell? If you don’t know then you need to take the time now to figure it out.
How frequently does your customer need to see, hear, touch, taste or smell your brand?
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you will begin to hear the customers ordering and soon you will touch the branded cup holder and smell the sweet aroma. I’m not even a coffee drinker! Do you see how they seduce your senses?
Can you do this with your product or service? Can you do this online?
2. Then look at your tag line, slogan and copy writing.
If you are writing online, ask yourself what emotional response will this evoke? If your copy doesn’t produce an emotional response, then the likelihood of your brand being known is slim.
Consider Nescafe’s tag line: “Start the day with great taste!” This tag line not only puts a great taste in your mouth, but it also puts the idea in your head to have a cup of Nescafe each morning. Pretty strategic, eh?
3. Now look at your photos, graphics and images used to represent your brand.
What senses do your imagery strike? A p
T. Harv Eker, author of Secrets of the Millionaire Mind, states that the journey to success is full of twists, turns, ups, downs, stops and reverses. You have to "zig zag" your way to success.He is right. Once you understand this fact, you will begin to understand that your own jo
How frequently does your customer need to see, hear, touch, taste or smell your brand?
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you will begin to hear the customers ordering and soon you will touch the branded cup holder and smell the sweet aroma. I’m not even a coffee drinker! Do you see how they seduce your senses?
Can you do this with your product or service? Can you do this online?
2. Then look at your tag line, slogan and copy writing.
If you are writing online, ask yourself what emotional response will this evoke? If your copy doesn’t produce an emotional response, then the likelihood of your brand being known is slim.
Consider Nescafe’s tag line: “Start the day with great taste!” This tag line not only puts a great taste in your mouth, but it also puts the idea in your head to have a cup of Nescafe each morning. Pretty strategic, eh?
3. Now look at your photos, graphics and images used to represent your brand.
What senses do your imagery strike? A p
Engage your customers no matter where they are on the web.Internet marketers are finding that having a great web page is only great for as long as their customers remain focused on their site. Web developers will tell you that they can make your site more compelling, but, no matt
Can you do this with your product or service? Can you do this online?
2. Then look at your tag line, slogan and copy writing.
If you are writing online, ask yourself what emotional response will this evoke? If your copy doesn’t produce an emotional response, then the likelihood of your brand being known is slim.
Consider Nescafe’s tag line: “Start the day with great taste!” This tag line not only puts a great taste in your mouth, but it also puts the idea in your head to have a cup of Nescafe each morning. Pretty strategic, eh?
3. Now look at your photos, graphics and images used to represent your brand.
What senses do your imagery strike? A p
Kaizen is a proven performance improvement tool. Adopted from modern Japanese manufacturers, like Toyota, Kaizen generates breakthrough improvements quickly, without huge capital investments and/or extensive commitments of employ time. Kaizen is an efficient, effective technique for prod
Consider Nescafe’s tag line: “Start the day with great taste!” This tag line not only puts a great taste in your mouth, but it also puts the idea in your head to have a cup of Nescafe each morning. Pretty strategic, eh?
3. Now look at your photos, graphics and images used to represent your brand.
What senses do your imagery strike? A photo of you might create a person-to-person compassionate look and feel, which is very important online.
This may add to your daily to-do list, but don’t despair. Your eBranding strategy will pay off with BIG returns from the investment of your time.
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