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  • Answer Upon - Is Your Website's Link Directory Even Worth Having?

    I Can't Get No Employee Satisfaction
    I'm not happy. The printer has still not been fixed and now my chair is broken. The problem with this place is that it is falling apart. My boss is okay but has no clue what is going on.That new guy that started last week, who no one bothered to introduce, has been given a job that he has no idea how to do; why didn't they just ask me? I could have told them that a new set of drawings have been issued so even if he did know what he was doing the drawings he is using are obsolete anyway. Sometimes I don't know why I bother turning up.I went for a drink with some of the guys last night after work. No one is happy and Sally from Accounts says that she has just about had enough and is thinking of asking for a rise and if they don't give it to her she is going to quit.The management here just don't have a clue, we are haemorrhaging money through our inefficiencies and they think that sending out memo's telling us that they are introducing new procedures for claiming expenses is going to make a difference – whoopee do.I think I'll ask for a pay rise, if Sally from Accounts can get one I can.And so it goes on.These are the sort of thoughts that start to play on the minds of individuals when a company loses touch with their employees; the broken chair, the lack of appreciation, the blaming of 'management', even questioning the futility of what t
    pe=disc>
  • Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
  • Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
  • Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
  •  

    Franchise Companies and Franchisor Performance Reviews at Regional Meetings
    All franchise companies should have regional team meetings with their franchisees and in these meetings as for reality based feedback and listen. It is important to keep an open mind even if there are times that bitch session looks as if it is breaking out. You cannot fix the system, streamline operations or improve efficiency of your franchised outlets without honest feedback.You will be surprised as to what you will learn. Recently at a regional team meeting or regional director and the leader of the franchisee club regional group sat down before the meeting and had a one on one. We offer royalty reduction in areas of seasonality weather conditions to franchisees who will spend time with us and give us some suggestions. I believe all franchise companies should do this although in all the franchise books I have ever read, I have yet to see any of them actually doing it.Here are the ideas they had regarding our royalty reduction program recently. Much of this information is based on our conversations and calls that they have had with current franchisees. They feel the need to get involved on whatever level possible at the moment.The questions were simple; What are the Car Wash Guys greatest strengths? Do you see any potential weakness on the horizon?Answers; The Strengths: pricing, superior customer service, mobility, diverse service offeringsWeakness

    Let’s face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. But we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and in some cases, more important benefits of a proper links directory.

     

     

    Directory Structure

     

    • Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.
    • Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.
    • Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page “one” pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel” page would have the highest pagerank being closest to your homepage, let’s say it has been give a Google rank of 4, the next level “Caribbean” in all likelihood would have a rank of 3, and so on.
    • No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.

     

    Relevant Links

     

    • Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.

     

     

    Make Money from your links?

     

    • Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
    • Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
    • Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.

     

    Tips to Buy a Catchy Domain Name
    If you're considering buying a domain name, don't worry! Below are some very simple steps to take before, during, and after the process. It's easier than you think to register a great domain name.As the Internet grows, catchy domain names are becoming scarce. It can be difficult to find a domain name that best suits your company because so many other people in your field might be thinking of the same domain name. So, you must be creative and brainstorm a little while to decide on the right domain name for you.Brainstorming to Choose a New Domain NameComing up with a great domain name can actually become a family event. You can spend quality time with your family while trying to brainstorm for the right domain name. Even the kids will enjoy trying to think of great names - they might even hit the jackpot and pick a winning domain name!Write down these four things before getting started:*Your company name. *Your products or services. *Who is your target audience? *Are you planning to do heavy advertising and branding for your domain name or small-business marketing?These four factors can help you come up with a great domain name. When you buy or register a domain name, you must consider these things before getting started because they will help determine how effective certain types of domain names will be.ops: list .5in">Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.

  • Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.
  • Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page “one” pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel” page would have the highest pagerank being closest to your homepage, let’s say it has been give a Google rank of 4, the next level “Caribbean” in all likelihood would have a rank of 3, and so on.
  • No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
  •  

    Relevant Links

     

    • Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.

     

     

    Make Money from your links?

     

    • Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
    • Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
    • Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.

     

    Best Ebay Income - 5 Easy Steps to Advance in Ebay Income
    The best EBay income comes, at first, simply from having something to sell and selling it. However, there are advanced techniques that can not only help you make more money from your EBay auctions, but can also move you quickly toward the best EBay income. Here are a few easy steps that you can help guide you toward your EBay goals:1.Get Attention. Make sure you use words and phrases that grab the attention of your customers and help draw them to your product. Also, use these techniques to make your own commodities seem more attractive than their competition.2.Common Sense. If you have a whole lot of a specific product, sell things individually as well as in bulk packages – some consumers may only be looking for a limited amount. Also, try to sell only items for which you will get a high return on your investment from.3.Ship Small. Although large items and electronics often have a higher profit margin, they can be hard to ship, and expensive to transport. Make use of this knowledge by shipping small and lightweight items to minimize shipping costs.4.Target your Auctions. Do people tend to buy your product more often at a certain type of day? Find out and make sure your auctions end around this time. People are ten times more likely to bid on an auction that is about to end than on one that still has a couple days left.5.closest to your homepage, let’s say it has been give a Google rank of 4, the next level “Caribbean” in all likelihood would have a rank of 3, and so on.

  • No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
  •  

    Relevant Links

     

    • Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.

     

     

    Make Money from your links?

     

    • Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
    • Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
    • Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.

     

    RSS Feeds and Search Engine Optimization
    In few ways RSS is pretty much identical to HTML, the language normally put in place to create websites. As is the case with HTML, webmasters opting for traditional search engine optimization techniques when creating an RSS feed will come to know that their RSS feed is getting additional exposure and interest.Below mentioned measures can go a long way in optimizing an RSS feed for search engines:1.) First and foremost, the title should consist of pivotal search terms.In simple terms, the title should be up to the mark and not misleading, while still pinpointing keywords. In an ideal scenario, the title should generate curiosity among the readers to read on, not mislead them.2.) Secondly, it is of utmost significance that you display RSS feeds properly.Theoretically speaking, majority of webmasters display their feeds as content on their website. Remember to use PHP, ASP or HTML when displaying a feed, as this can lead search engines to spider the contents of the feed displayed. On the other hand, if you are using a template to display feeds, it is advisable to use header tags to emphasize the appearance of the Channel Title and Item Titles. It is worth pointing that few search engines weight header tags with more significance.3.) Get accustomed with the concept of internal & external Links.According to experts, within a feed you should a=MsoNormal style="MARGIN: 0in 0in 0pt; mso-list: l0 level1 lfo2; tab-stops: list .5in">Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.

     

     

    Make Money from your links?

     

    • Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
    • Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
    • Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.

     

    80% of the Work is Done in 20% of the Time
    When looking at companies and their productivity, along side their profitability, there is an interesting patterns that evolves. Some of the most predominant fortune 500 companies spend large amounts of money on training employees, the foundation of that training, communication. Why is it that these companies spend so much money on training, and specifically teambuilding and communications training? What little secret might these companies know that the rest of us still haven’t been exposed to? What are some of the major problems that take place not only within the workplace, but with clients as well? What is the root of these problems and where are some of the places you can make interventions within your own company or within yourself to solve these problems? Here are 5 common problems that we have been able to point out to the vast majority of companies that we studied. Some of them are quite obvious while in other cases it is the underlying reason why communication or lack there of, causes companies not only to loose productivity but also profitability.MisunderstandingThis can be both within companies and to clients. Many companies have to fight the battle of someone saying one thing, yet it being interpreted as something completely different. This is the most common form of problem that arises and is the root of many other problems that arise withinpe=disc>

  • Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
  • Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
  • Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
  •  

    Advertise in your directory

     

    • Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners.
    • You can advertise some of those good sites that you are affiliated with and place a banner or two on every page.
    • Keep it neat- You should have quality space on the left or right side of your directory add a Skyscraper banner to either side (only one per page though), it is well known that the bigger the banner the more clicks on that banner you should receive. A skyscraper is usually 120 x 600 in size. Add a single banner at the top center of each page as well; make it a different ad, offer something different than your skyscraper. This is the most valuable banner location on any page, use it for banners.
    • Sell banner spots- Now that you have a well categorized directory, you can sell ad space to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale or as a trade for the same kind of link for your site in someone else’s directory.

     

     

     

    Exceptions to the rule

     

     

    There are those sites that do not fit into any category of your site that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to you’re regular links directory, create a separate smaller reciprocal links directory. This may be only 1-3 pages in size. This directory must have a direct link from your homepage (most top rank sites require that), and title it something like “Special Link Partners” or “Recommended Links”. Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory.

     

    We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the process of managing your own links directory. One program in particular is Arelis by Axandra.  This software is not only VERY user friendly but offers tons of features. There is a free lite version available for download.

     

     

    Derek Arnold

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