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Answer Upon - Solopreneur or Small Business Owner? Understand This: You Have No Competition!
Do you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign that creates awareness to an unknown number of prospects in your area.If you want to generate awareness so that people are aware of your business and may eventually come to your practice as a result of hearing and seeing your company name in various media, you better have a big bank account, because this form of marketing, which is also referred to as branding, is a very costly, time-consuming, and risky strategy.If you want to generate new leads, prospects, and referrals for your business then direct marketing will become your best friend. Direct marketing is about generating a re
3. YOU.
Trap #1: Becoming a Commodity
Not uncommonly, new businesses suffer from a lack of definition. To niche or not to niche? It’s a scary proposition to enter in to a new field, or to opt for self-employ
In 2005 we saw a paradigm shift in Starbucks Corporations retail strategy. A strategy from making customers at home in their “third place” to serving consumer rapidly at the drive thru. It seems this strategy is working as people want their latte now and they want it fast.Many corporate fast food chains (QSRs) Quick Service Restaurants and their franchisee outlets admit that with unemployment hovering at 5.5% that staffing and labor are by far their toughest issue. And hiring non-English speaking help is problematic as the language barrier upsets customers and complicates communication in the drive thrus.Many of these restaurants are looking to kiosk ordering systems and robotic assembly line style robots to make the order exactly to corporate policy, exactly the right number of olives on the Tostado and the exact number of pickle
Not at all.
As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have learned along the way and what saves me EVERY SINGLE TIME I start to get overwhelmed or lose my business focus. It is so basic but SO critical to the success of solopreneurs and small business owners and it all boils down to that old saying, “KNOW THYSELF”. Simple, yes, but surprisingly difficult for many and a lot richer journey than you might expect.
What follows is a simple model that will help you see exactly where you can focus your business building efforts most effectively.
First, you do need to know a few things about your industry and those who specialize within it. This will give you the context in which your business exists. Consider these three major areas for your investigation:
1. Your industry as a whole (e.g. all coaches, all massage therapists, all nutritional consultants)
2. Those who share your ‘specialty’ (e.g. retirement coaches, those who do sports massage, those who specialize in the nutritional needs of menopausal women.)
3. YOU.
Trap #1: Becoming a Commodity
Not uncommonly, new businesses suffer from a lack of definition. To niche or not to niche? It’s a scary proposition to enter in to a new field, or to opt for self-employm
Employee time clocks are time systems used by organizations to accurately record the number of hours worked by each employee every week. The clocks have evolved with time and the companies still need some sort of system that they can use to generate payroll and ensure that the employees are paid for each hour they worked. Today, employees use swipe cards with a magnetic stripe through a slot that reads their name and records the time every time they clock in or out, much like the old punch clock system of long ago.At the end of a work week, the main computer computes the total hours worked for every employee and prints it out on a spread sheet. This rids the payroll system of human error, making it much more efficient. The employee time clock has been linked to a factory’s employee productivity. It is commonly placed near the main entran
What follows is a simple model that will help you see exactly where you can focus your business building efforts most effectively.
First, you do need to know a few things about your industry and those who specialize within it. This will give you the context in which your business exists. Consider these three major areas for your investigation:
1. Your industry as a whole (e.g. all coaches, all massage therapists, all nutritional consultants)
2. Those who share your ‘specialty’ (e.g. retirement coaches, those who do sports massage, those who specialize in the nutritional needs of menopausal women.)
3. YOU.
Trap #1: Becoming a Commodity
Not uncommonly, new businesses suffer from a lack of definition. To niche or not to niche? It’s a scary proposition to enter in to a new field, or to opt for self-employ
We strongly recommend that you plan extra lead time into your job for the purpose of obtaining printed proofs of any job output-without proofs we cannot guarantee your satisfaction. Plan at least two full weeks from the time of art submission to receipt of final graphics for the purpose of proofing. If you don't plan time for and request a proof you have no guarantee as to the quality of the graphic meeting your expectations.Proofs push back deadlines by the total amount of time required to print, ship, make changes, and reproof.Layout FilesPlease set up for Output in Adobe Illustrator or Adobe Photoshop. General guide: If you have 10K - 800K - *.jpeg, *.gif, *.doc or other format files - These probably aren't going to suffice for a trade show graphic.What to Include
What follows is a simple model that will help you see exactly where you can focus your business building efforts most effectively.
First, you do need to know a few things about your industry and those who specialize within it. This will give you the context in which your business exists. Consider these three major areas for your investigation:
1. Your industry as a whole (e.g. all coaches, all massage therapists, all nutritional consultants)
2. Those who share your ‘specialty’ (e.g. retirement coaches, those who do sports massage, those who specialize in the nutritional needs of menopausal women.)
3. YOU.
Trap #1: Becoming a Commodity
Not uncommonly, new businesses suffer from a lack of definition. To niche or not to niche? It’s a scary proposition to enter in to a new field, or to opt for self-employ
You may want to know a bit of my advertising experience, I have been in the world of advertising for 6 years from cub copywriter to creative director. And I was privileged to attend a workshop conducted by Neil French, a well known advertising guru, I asked Neil to define advertising to me in one simple sentence and he in his flamboyant style answered me in one word: "Life!"I agree with him totally because if you don't understand life it is very hard to be successful in advertising because advertising is about communicating well with people on your products and services to the extend that they just can't wait to get their hands on your products or use your services!I love using acronyms to communicate my message and it makes it easy for you to remember the key factors or points. What Advertising means to you can be subjective too
1. Your industry as a whole (e.g. all coaches, all massage therapists, all nutritional consultants)
2. Those who share your ‘specialty’ (e.g. retirement coaches, those who do sports massage, those who specialize in the nutritional needs of menopausal women.)
3. YOU.
Trap #1: Becoming a Commodity
Not uncommonly, new businesses suffer from a lack of definition. To niche or not to niche? It’s a scary proposition to enter in to a new field, or to opt for self-employ
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event—the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of “10 Reasons Why Your Company Needs Custom Invitations”. The information in this article may very well be worth thousands of dollars to your company!1) Double Exposure! – Before, during, and after the event, your invitation represents your company
3. YOU.
Trap #1: Becoming a Commodity
Not uncommonly, new businesses suffer from a lack of definition. To niche or not to niche? It’s a scary proposition to enter in to a new field, or to opt for self-employment and we often want to keep our options (for revenue) open. It is natural when one enters new territory to search for any measuring stick one can find to learn how to succeed in one’s chosen field.
Unfortunately, this often means discernment gets tossed out and you can start to read every industry directive on what it takes to succeed as relevant to your business. It may not be. In fact, some of what you read may go so against your inherent strengths that you will risk being trapped in inefficiency and find yourself stalled and overwhelmed at every turn should you try to follow their recommendations.
It’s important to understand that what is common to all distinguishes none. Identify, the overlap of those skills and techniques that are the foundation of your industry, regardless of your specialty area. While it is critical that you have a strong foundation, do not allow yourself to believe that this alone will build your business. It will not. You will simply be an interchangeable entity with everyone else in your field where prospective clients are concerned which leaves them no reason to choose you on factors other than price and gives them no reason
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