Digital Printing's Impact on the Modern Printing IndustryIf you’ve ever used one of the old dot matrix printers with rows of holes to feed the ream of paper and dealt with the constant paper jams, then you have an idea of just how far technology has come in the printing industry. Long gone are the days of slightly fuzzy text and faded grey images. Today’s printing process has gone digital, and the benefit clearly shows. From the strikingly clear images to the brilliance of the colors, digital printing displays everything on your company’s marketing material, stationery, business cards and more with as much detail as a photograph. And the best part? Digital printing has revolutionized the printing industry to make it possible for any company, whether it has 10 employees or 10,000, to show the same level of quality as much larger corporations with every piece of printed media, and it can be accomplished both quickly and inexpensively!Still not clear on the difference between digital printing and making color copies at the local 24-hour shop? The main difference is quality, which is best explained by how digital printing actually works. Digital printing is actually a bit of a misnomer, as the process doesn’t app
, and has a special place for a hand written note and all my contact information.
Utilize your resources.
Use lateral thinking, my colleague Donna Messer actually named this attribute, I was doing it but didn’t even know it. I barter, negotiate everything. I operate under "quid-pro-quo". Every one likes to be recognized, when you write, call or thank me you go right to the top of my memory book. I believe and helping those who help me. Conversely, when you do something I consider a negative, I wont go out of my way to help you but more importantly I don’t burn my bridges (You never know).
Reputation is paramount.
Your integrity is critical. Don’t stab people in the back. If you don’t like something and can’t address it personally do what I do and move that person to the bottom of the list, but not gone (You never know) Respect other people too. Just because they don't have a fancy title after their name doesn't mean they are not of import. I always make it a point of listening to every ones opinion
Stay informed and current in your field.
I read a dozen of “packaging” magazines a week and am on countless email packaging news lists. Become more involved in you industry associations. I myself, am professional association junkie, when could find what needed with the existing association, I created own. Now I’m not advocating everyone to do this but it is important to participate within your industry groups. This includes going to trade shows. You gotta be there!
Economy
Email Etiquette in the Workplace: The Email CreedI will give email communication the respect and value it deserves as a quick, acceptable and reliable form of internet communication.I will reply to an email within 24 hours or sooner, even if the reply consists of a few words (i.e. Great, Thanks, Sorry, Yes, No, Call me, etc.).I will use spell check and I will reread my emails prior to hitting the send button; because I understand that my email communications are a reflection on me.I will refrain from using abbreviations and email slang in my work related emails.I will address the person by name whenever possible and when appropriate in my email communications.I will work on developing an email voice that is even tone, respectable, positive and personable.I will use the blind copy email feature when sending out mass emails so not to disclose the email addresses of others without their consent.I will not forward emails containing the email addresses of others, unless the addresses belong to other members of the restricted email account.I will use the attachment feature when including communication of a more private nature (i.e. Letters, evaluations, information
I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging expert extraordinaire? Let me show you my method for packaging myself.
Promote yourself.
The old adage your mother told you about working hard and be good at what you do is a nice idea. Unfortunately, it doesn’t work when no one knows what it is you do. We had a program a couple of years ago and one thing stood out in my mind. That people who were considered for promotion was based upon 60% visibility (being noticed by the powers that be) 20% appearance, 20% performance and hard work. You do the math. Where is the equity unless you promote yourself and are recognized as a performer and hard worker? My tactics include writing regular press releases, making myself available for interviews 2-3 times a month, and speaking engagements everywhere including Internationally, with multi language translation (that’s another story).
Accept adventures.
Several years ago I was contacted with and opportunity to lead a two-week packaging trade delegation to China. After some serious thought and bouncing it off the WMPKG board members I said OK. They found me, (via the Internet). We were the first of ten professional women’s trade delegations chosen to participate and the “guinea pigs” of the program (but that’s another story too). You may read about the China Trip @
http://www.womeninpackaging.org/ph/w97phchina.html
Common sense prevails.
If nothing else I learned how to use my head. There is simply too much I need to accomplish to agonize over how to get it done. I use The KISS approach (Keep It Simple Stupid). If I can’t find it in a few seconds I’m dead. I deal with way too much information to remember something complex or to spend a lot of time looking up something.
Keep connected.
I always carry business cards. I give them to everyone, on the plane; at the store you name it. After all every one uses/needs packaging and I am continuing to package myself using this method. Make notes on the back of card about the people you meet so you can remember something special about them. I am always amazed when I go somewhere the number of people who don’t have cards, especially students. I always tell them the same thing: invest in a business card on say that you are on the front and say what you need (a job) on the back. (You never know).
Ask for help.
I’m always surprised how many people are really willing to give advice and work with me. I bargain and negotiate everything; you have nothing to lose and everything to gain. Remember great alliances come from a win-win for both parties and many of my best deals came from simply asking to work together.
Give of yourself.
Help others when you can and stay in touch. The membership benefit programs of WMPKG were created by me to help (initially other women) to find the best jobs, increase their visibility and outreach to colleagues in the field. I got so many calls from men and women for assistance I needed to find a way to help every one in an efficient manner. I try my best to help everyone, but it is simply a matter of my time and resources. You help me I help you in return and you move to the top of my list. Become a mentor. I mentor a dozen or so individuals at any time. Not on a daily basis but when they have a problem they can always reach me. I have also participated in formalized programs as a mentor. This is a good way to interact with people outside your field of expertise and almost every major city has them.
Invest in yourself.
Keep tuned in to all the professional and career development opportunities out there. You should never be too busy to learn new tricks. Attend functions at which you can establish a peer group. But be choosy. Don’t just go for the sake of going. Have a clear goal in mind about what you intend to get from your participation and follow up. Remember the #1 rule in networking. You have to show up! When you get an opportunity presented to you, do something about it. Make the time.
Never give up on your dream.
I have had several “careers”. I had a very different one before I entered the packaging field. Have passion, for what you do, I’m always excited when I speak about my industry and could and do go for hours when I’m in front of an interested audience. I’m often advised that my talents are wasted in what used to be considered a pretty stagnant industry, but what can I do? Packaging is in my blood.
Get connected. (Very different from keep connected).
These are the people you want to be with. Create a special circle: I have a special circle of colleagues whom I bounce ideas off of. I don’t contact them all the time but when I need some advice that’s the first place I turn. Many times this has turned into additional opportunities to collaborate on projects also and build some great professional alliances.
You are Unique.
Be your own person. If any thing I am unique in my persona. This didn't happen overnight. In my early career I read all the right books, even “Dress for Success” and was able to extract what was right for me. When the basic blue-black suit and white button down shirt was the mandate, it wasn’t me. That is not my persona. I’m a color person; wear cool funky earrings and dress with what I’m comfortable. I never wear heels, although I always carry a pair with me, despite all the advice to the contrary about women must wear heels. This is my persona, when I’m working I need to be comfortable so I can be and function at my very best.
Outreach to colleagues regularly.
I write frequent personal notes when I see someone in the news. Either I email them or send them a copy of the information. I used to use Post It’s by my handwriting is so atrocious I designed a special card that says "I thought you might find the attached of interest", and has a special place for a hand written note and all my contact information.
Utilize your resources.
Use lateral thinking, my colleague Donna Messer actually named this attribute, I was doing it but didn’t even know it. I barter, negotiate everything. I operate under "quid-pro-quo". Every one likes to be recognized, when you write, call or thank me you go right to the top of my memory book. I believe and helping those who help me. Conversely, when you do something I consider a negative, I wont go out of my way to help you but more importantly I don’t burn my bridges (You never know).
Reputation is paramount.
Your integrity is critical. Don’t stab people in the back. If you don’t like something and can’t address it personally do what I do and move that person to the bottom of the list, but not gone (You never know) Respect other people too. Just because they don't have a fancy title after their name doesn't mean they are not of import. I always make it a point of listening to every ones opinion
Stay informed and current in your field.
I read a dozen of “packaging” magazines a week and am on countless email packaging news lists. Become more involved in you industry associations. I myself, am professional association junkie, when could find what needed with the existing association, I created own. Now I’m not advocating everyone to do this but it is important to participate within your industry groups. This includes going to trade shows. You gotta be there!
Economy
Affiliate's Guide For SuccessAffiliate work is a rewarding work at home profession.
There are hundreds of companies and small businesses
that will pay you a commission for selling their top
selling products. There are 2 main ingredients for
success. Successful affiliates learn networking
techniques and apply them, and the most important
ingredient of all is to have a positive attitude. If
you have these two things, there are virtually no
limits to what can be accomplished.For anyone new, or old to the affiliate profession it
can get extremely tough, Those tough times can make or
break, the work at home affiliate. When times are
rough it is sometimes easier to just throw up your
hands, and walk away, but for the successful marketer
there is no walking away, they stick with it, they are
patient, and persistent. These people have started a
mission and will not quit until they succeed. If this
sounds like you than this profession may be just what
you have been looking for.For most people the most difficult times are seen,
when they first start out. This is the time to be
diligent. As a newbie you have to work much harder
than the old timer who, has advertised their
s another story too). You may read about the China Trip @
http://www.womeninpackaging.org/ph/w97phchina.html
Common sense prevails.
If nothing else I learned how to use my head. There is simply too much I need to accomplish to agonize over how to get it done. I use The KISS approach (Keep It Simple Stupid). If I can’t find it in a few seconds I’m dead. I deal with way too much information to remember something complex or to spend a lot of time looking up something.
Keep connected.
I always carry business cards. I give them to everyone, on the plane; at the store you name it. After all every one uses/needs packaging and I am continuing to package myself using this method. Make notes on the back of card about the people you meet so you can remember something special about them. I am always amazed when I go somewhere the number of people who don’t have cards, especially students. I always tell them the same thing: invest in a business card on say that you are on the front and say what you need (a job) on the back. (You never know).
Ask for help.
I’m always surprised how many people are really willing to give advice and work with me. I bargain and negotiate everything; you have nothing to lose and everything to gain. Remember great alliances come from a win-win for both parties and many of my best deals came from simply asking to work together.
Give of yourself.
Help others when you can and stay in touch. The membership benefit programs of WMPKG were created by me to help (initially other women) to find the best jobs, increase their visibility and outreach to colleagues in the field. I got so many calls from men and women for assistance I needed to find a way to help every one in an efficient manner. I try my best to help everyone, but it is simply a matter of my time and resources. You help me I help you in return and you move to the top of my list. Become a mentor. I mentor a dozen or so individuals at any time. Not on a daily basis but when they have a problem they can always reach me. I have also participated in formalized programs as a mentor. This is a good way to interact with people outside your field of expertise and almost every major city has them.
Invest in yourself.
Keep tuned in to all the professional and career development opportunities out there. You should never be too busy to learn new tricks. Attend functions at which you can establish a peer group. But be choosy. Don’t just go for the sake of going. Have a clear goal in mind about what you intend to get from your participation and follow up. Remember the #1 rule in networking. You have to show up! When you get an opportunity presented to you, do something about it. Make the time.
Never give up on your dream.
I have had several “careers”. I had a very different one before I entered the packaging field. Have passion, for what you do, I’m always excited when I speak about my industry and could and do go for hours when I’m in front of an interested audience. I’m often advised that my talents are wasted in what used to be considered a pretty stagnant industry, but what can I do? Packaging is in my blood.
Get connected. (Very different from keep connected).
These are the people you want to be with. Create a special circle: I have a special circle of colleagues whom I bounce ideas off of. I don’t contact them all the time but when I need some advice that’s the first place I turn. Many times this has turned into additional opportunities to collaborate on projects also and build some great professional alliances.
You are Unique.
Be your own person. If any thing I am unique in my persona. This didn't happen overnight. In my early career I read all the right books, even “Dress for Success” and was able to extract what was right for me. When the basic blue-black suit and white button down shirt was the mandate, it wasn’t me. That is not my persona. I’m a color person; wear cool funky earrings and dress with what I’m comfortable. I never wear heels, although I always carry a pair with me, despite all the advice to the contrary about women must wear heels. This is my persona, when I’m working I need to be comfortable so I can be and function at my very best.
Outreach to colleagues regularly.
I write frequent personal notes when I see someone in the news. Either I email them or send them a copy of the information. I used to use Post It’s by my handwriting is so atrocious I designed a special card that says "I thought you might find the attached of interest", and has a special place for a hand written note and all my contact information.
Utilize your resources.
Use lateral thinking, my colleague Donna Messer actually named this attribute, I was doing it but didn’t even know it. I barter, negotiate everything. I operate under "quid-pro-quo". Every one likes to be recognized, when you write, call or thank me you go right to the top of my memory book. I believe and helping those who help me. Conversely, when you do something I consider a negative, I wont go out of my way to help you but more importantly I don’t burn my bridges (You never know).
Reputation is paramount.
Your integrity is critical. Don’t stab people in the back. If you don’t like something and can’t address it personally do what I do and move that person to the bottom of the list, but not gone (You never know) Respect other people too. Just because they don't have a fancy title after their name doesn't mean they are not of import. I always make it a point of listening to every ones opinion
Stay informed and current in your field.
I read a dozen of “packaging” magazines a week and am on countless email packaging news lists. Become more involved in you industry associations. I myself, am professional association junkie, when could find what needed with the existing association, I created own. Now I’m not advocating everyone to do this but it is important to participate within your industry groups. This includes going to trade shows. You gotta be there!
Economy
Commercial PrintingWhether you want a flier or a brochure to publicize your products and services, wish to communicate with other people through a newsletter or in-house magazine or want to publish a magazine as a commercial prospect, printing is the technology that becomes the most essential factor. Commercial printing is a highly technical task and most people, not familiar with the processes, are easily overwhelmed by the many parameters involved. Printing is not just putting words on paper. It involves the choice of text design, images (either photographs or graphics or a combination of both), the quality of paper the final output is produced on as also the packaging in terms of folding, lamination or binding.To ensure that the end product is of the same quality as you had desired, the various stages of the printing process must be understood. The first is what is referred to as pre-press and this involves the assemblage of text, graphics, illustrations and photographs that you want printed. With computers now working as desktop publishing systems, it is possible to choose the style and design of your document(s) and the same can be transferred to a printer or handed over to
me to help (initially other women) to find the best jobs, increase their visibility and outreach to colleagues in the field. I got so many calls from men and women for assistance I needed to find a way to help every one in an efficient manner. I try my best to help everyone, but it is simply a matter of my time and resources. You help me I help you in return and you move to the top of my list. Become a mentor. I mentor a dozen or so individuals at any time. Not on a daily basis but when they have a problem they can always reach me. I have also participated in formalized programs as a mentor. This is a good way to interact with people outside your field of expertise and almost every major city has them.
Invest in yourself.
Keep tuned in to all the professional and career development opportunities out there. You should never be too busy to learn new tricks. Attend functions at which you can establish a peer group. But be choosy. Don’t just go for the sake of going. Have a clear goal in mind about what you intend to get from your participation and follow up. Remember the #1 rule in networking. You have to show up! When you get an opportunity presented to you, do something about it. Make the time.
Never give up on your dream.
I have had several “careers”. I had a very different one before I entered the packaging field. Have passion, for what you do, I’m always excited when I speak about my industry and could and do go for hours when I’m in front of an interested audience. I’m often advised that my talents are wasted in what used to be considered a pretty stagnant industry, but what can I do? Packaging is in my blood.
Get connected. (Very different from keep connected).
These are the people you want to be with. Create a special circle: I have a special circle of colleagues whom I bounce ideas off of. I don’t contact them all the time but when I need some advice that’s the first place I turn. Many times this has turned into additional opportunities to collaborate on projects also and build some great professional alliances.
You are Unique.
Be your own person. If any thing I am unique in my persona. This didn't happen overnight. In my early career I read all the right books, even “Dress for Success” and was able to extract what was right for me. When the basic blue-black suit and white button down shirt was the mandate, it wasn’t me. That is not my persona. I’m a color person; wear cool funky earrings and dress with what I’m comfortable. I never wear heels, although I always carry a pair with me, despite all the advice to the contrary about women must wear heels. This is my persona, when I’m working I need to be comfortable so I can be and function at my very best.
Outreach to colleagues regularly.
I write frequent personal notes when I see someone in the news. Either I email them or send them a copy of the information. I used to use Post It’s by my handwriting is so atrocious I designed a special card that says "I thought you might find the attached of interest", and has a special place for a hand written note and all my contact information.
Utilize your resources.
Use lateral thinking, my colleague Donna Messer actually named this attribute, I was doing it but didn’t even know it. I barter, negotiate everything. I operate under "quid-pro-quo". Every one likes to be recognized, when you write, call or thank me you go right to the top of my memory book. I believe and helping those who help me. Conversely, when you do something I consider a negative, I wont go out of my way to help you but more importantly I don’t burn my bridges (You never know).
Reputation is paramount.
Your integrity is critical. Don’t stab people in the back. If you don’t like something and can’t address it personally do what I do and move that person to the bottom of the list, but not gone (You never know) Respect other people too. Just because they don't have a fancy title after their name doesn't mean they are not of import. I always make it a point of listening to every ones opinion
Stay informed and current in your field.
I read a dozen of “packaging” magazines a week and am on countless email packaging news lists. Become more involved in you industry associations. I myself, am professional association junkie, when could find what needed with the existing association, I created own. Now I’m not advocating everyone to do this but it is important to participate within your industry groups. This includes going to trade shows. You gotta be there!
Economy
Printing - How Do I Buy It?Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. My company, Solutions Ink started from the premise that I don't just sell printed products but rather I help businesses grow and prosper.
Being in the business for over 20 years I've seen how the industry and the market have changed. Gone are the days you could charge what you want and deliver any quality good's. With global competition so great, the product must be perfect and your price must be competitive just for you to survive. That being said what should I look for in a printing company. First you should explain what you do and how you do it,to your printer. It is his job with his expertise to decide what product he should offer you. Today there are offset presses, digital presses, web presses and each one is appropriate for a different type of job.Digital presses today have greatly improved their quality and are great for short runs (under 1000 quantity), variable data (inserting names into each letter), large format small quantity jobs (
that my talents are wasted in what used to be considered a pretty stagnant industry, but what can I do? Packaging is in my blood.
Get connected. (Very different from keep connected).
These are the people you want to be with. Create a special circle: I have a special circle of colleagues whom I bounce ideas off of. I don’t contact them all the time but when I need some advice that’s the first place I turn. Many times this has turned into additional opportunities to collaborate on projects also and build some great professional alliances.
You are Unique.
Be your own person. If any thing I am unique in my persona. This didn't happen overnight. In my early career I read all the right books, even “Dress for Success” and was able to extract what was right for me. When the basic blue-black suit and white button down shirt was the mandate, it wasn’t me. That is not my persona. I’m a color person; wear cool funky earrings and dress with what I’m comfortable. I never wear heels, although I always carry a pair with me, despite all the advice to the contrary about women must wear heels. This is my persona, when I’m working I need to be comfortable so I can be and function at my very best.
Outreach to colleagues regularly.
I write frequent personal notes when I see someone in the news. Either I email them or send them a copy of the information. I used to use Post It’s by my handwriting is so atrocious I designed a special card that says "I thought you might find the attached of interest", and has a special place for a hand written note and all my contact information.
Utilize your resources.
Use lateral thinking, my colleague Donna Messer actually named this attribute, I was doing it but didn’t even know it. I barter, negotiate everything. I operate under "quid-pro-quo". Every one likes to be recognized, when you write, call or thank me you go right to the top of my memory book. I believe and helping those who help me. Conversely, when you do something I consider a negative, I wont go out of my way to help you but more importantly I don’t burn my bridges (You never know).
Reputation is paramount.
Your integrity is critical. Don’t stab people in the back. If you don’t like something and can’t address it personally do what I do and move that person to the bottom of the list, but not gone (You never know) Respect other people too. Just because they don't have a fancy title after their name doesn't mean they are not of import. I always make it a point of listening to every ones opinion
Stay informed and current in your field.
I read a dozen of “packaging” magazines a week and am on countless email packaging news lists. Become more involved in you industry associations. I myself, am professional association junkie, when could find what needed with the existing association, I created own. Now I’m not advocating everyone to do this but it is important to participate within your industry groups. This includes going to trade shows. You gotta be there!
Economy
Why Accountants Make Good ClientsIf you’ve read any of my other marketing articles you’ll know that I believe that one of the key foundations of a strong business is to have “good clients”. From a small business perspective Accountants come high on my list of the type of companies who make good clients.So, what it it about accountants that tends to make them good clients? Before I get in to the positives, let me just mention the two great weakness that accountants have as business people. They tend to look back rather than forwards. This is probably because of the way they’re trained. They deal with accounts which are always in the past. They look at the patterns of the past to work out what went wrong and then try to correct errors to create a more profitable future.The other negative point about accountants is that they tend to be “risk averse.” Yet many small businesses need to take risks in order to move forwards. Sometimes we need to stretch our finances beyond reasonable limits, and accountants don’t like taking such risks.Having said all that I still believe that on the whole accountants make good clients. The reasons are that they tend to operate very stable businesses.
, and has a special place for a hand written note and all my contact information.
Utilize your resources.
Use lateral thinking, my colleague Donna Messer actually named this attribute, I was doing it but didn’t even know it. I barter, negotiate everything. I operate under "quid-pro-quo". Every one likes to be recognized, when you write, call or thank me you go right to the top of my memory book. I believe and helping those who help me. Conversely, when you do something I consider a negative, I wont go out of my way to help you but more importantly I don’t burn my bridges (You never know).
Reputation is paramount.
Your integrity is critical. Don’t stab people in the back. If you don’t like something and can’t address it personally do what I do and move that person to the bottom of the list, but not gone (You never know) Respect other people too. Just because they don't have a fancy title after their name doesn't mean they are not of import. I always make it a point of listening to every ones opinion
Stay informed and current in your field.
I read a dozen of “packaging” magazines a week and am on countless email packaging news lists. Become more involved in you industry associations. I myself, am professional association junkie, when could find what needed with the existing association, I created own. Now I’m not advocating everyone to do this but it is important to participate within your industry groups. This includes going to trade shows. You gotta be there!
Economy is my middle name.
I have developed all kinds of business tools and short cuts to help handle the workload. I get hundreds of email inquiries a week. I use auto responders, set up master email lists and use a fax broadcast service. I try not to spend time on the phone; email is my communication tool of choice. I'm always trying to become more efficient with my resources.
Learn to live with out being liked but respected.
In my position I have to make some very tough decisions every day. Many times people are not happy with the outcome. I must remind myself constantly that it’s just business and not personal. (I have feelings too). When I founded Women in Packaging I was attributed with many not so complimentary descriptions but I didn't let it stop me and now I am famous and those individuals saying those things are not. Never respond when you are angry or upset. This is a personal favorite. I have learned though the years to always wait a day before responding to something that upsets me; I’m a very frank, and honest person (The word blunt has been used to describe me more than once.) I also use a sounding board. Our excellent Communications Director, Michelle Nordlinger writes a superlative letter. She is very good at taking my ”blunt” copy and toning it down. Find someone with this skill: boyfriend, husband, colleague before you write your serious correspondence.
Find out your weakness.
You will never progress if you don’t except the fact that you have flaws. I have very big shoulders and have had many knock down drag out confrontations. But I listened to what they had to say and in many cases they were right. I always believe that there are two sides to a story.
So this is me, my special package, now go out and create a package for yourself.
Thomas Burns, founder of Intelligent Network Services, explains how small and mid-sized businesses can save their company's bottom line with a minimal investment in preventative service maintenance.
In the parking business we are all aware of the need to fill up as many parking stalls as possible for the maximum price point. There are many ways to do this. One of the most inexpensive ways is through free publicity.
Have you ever sat by the Television and saw a very funny commercial, which made you laugh and thought that was a really good commercial? Sure we all have, and then your business mind kicked in about 10-minutes later and you could not for the life of you remember which company it was that advertised the product - only the commercial itself.