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Answer Upon - What Do You Need to Know Before You Design Your Own Logo?
Managed care organizations like health management organizations (HMO) and independent provider associations (IPA) are required to credential their providers, meaning they have to verify the medical provider’s professional history. Because of the dispersed nature of managed care organizations and the resource requirements of the credentialing process, credentialing verif
The logo's graphic imagery must be appropriate for the business. The graphic itself should work as a unit with the company name. It should achieve a look that's distinctive, yet not trendy. It's best to avoid trendy
Over the past several months we’ve been speaking about the growth in the digital signage industry on the NAMC Newswire and how this growth will continue to move forward in 2007 and beyond, not only in the United States but also globally. We’ve spoken about the companies that are actually offering digital signage solutions to advertisers and if you just take a stroll in
Why create a logo for your company?
Because a logo:
-- visually represents your company in a graphic form (a picture is worth a thousand words, remember?)
-- instantly communicates your company's essence: what it does and what it stands for
-- complements your company's ongoing identity package so your customers can recognize it year after year.
But not just any logo will do. A good logo is simple yet sophisticated. Don't be fooled that a logo design that looks simple (like the Texaco "star") has been easy to create. Less is better, but getting to "less" requires a process of combining symbols, colors, typography, negative and positive space into a compact unit. Once these elements have been combined, they have to be refined and the best one selected. That's why designers present several preliminary designs (called comps) for decision-makers to analyze, modify, and then accept.
What should you know about creating the right logo?
Your job as designer or decision-maker is to make sure the logo is a strong, balanced image that communicates clearly and has no clutter. The logo should be bold and easily seen at a glance. For example, on a well-designed logo, strong lines and letters show up better than thin, delicate lines and fonts.
The logo's graphic imagery must be appropriate for the business. The graphic itself should work as a unit with the company name. It should achieve a look that's distinctive, yet not trendy. It's best to avoid trendy
Have you thought about your logo colors and what they stand for? If you're like most people, the answer is no. Many people simply choose colors that they like, or colors that feel good. One CEO I know likes his designers to use the colors of his alma mater in the designs he was given. But colors have meaning and choosing the right colors for your logo can better convey
-- instantly communicates your company's essence: what it does and what it stands for
-- complements your company's ongoing identity package so your customers can recognize it year after year.
But not just any logo will do. A good logo is simple yet sophisticated. Don't be fooled that a logo design that looks simple (like the Texaco "star") has been easy to create. Less is better, but getting to "less" requires a process of combining symbols, colors, typography, negative and positive space into a compact unit. Once these elements have been combined, they have to be refined and the best one selected. That's why designers present several preliminary designs (called comps) for decision-makers to analyze, modify, and then accept.
What should you know about creating the right logo?
Your job as designer or decision-maker is to make sure the logo is a strong, balanced image that communicates clearly and has no clutter. The logo should be bold and easily seen at a glance. For example, on a well-designed logo, strong lines and letters show up better than thin, delicate lines and fonts.
The logo's graphic imagery must be appropriate for the business. The graphic itself should work as a unit with the company name. It should achieve a look that's distinctive, yet not trendy. It's best to avoid trendy
They say advertising is excessive: it interrupts TV series, preceding movie shows and dominating music award ceremonies. Some even lament that advertising not only occupies the media, but is also present everywhere else; the latest music editor softwares could be seen at bus shelters, and online VoIP products pictured in public telephone booths. It
What should you know about creating the right logo?
Your job as designer or decision-maker is to make sure the logo is a strong, balanced image that communicates clearly and has no clutter. The logo should be bold and easily seen at a glance. For example, on a well-designed logo, strong lines and letters show up better than thin, delicate lines and fonts.
The logo's graphic imagery must be appropriate for the business. The graphic itself should work as a unit with the company name. It should achieve a look that's distinctive, yet not trendy. It's best to avoid trendy
Dealing with Office Distractions, Part TwoUnnecessary WorkUnnecessary work is a silent productivity killer in the office environment. By unnecessary I don't mean that the work should never be done, but rather more important work should take precedent. These tasks are the small things, the "zero" time activities that can consume your work day
What should you know about creating the right logo?
Your job as designer or decision-maker is to make sure the logo is a strong, balanced image that communicates clearly and has no clutter. The logo should be bold and easily seen at a glance. For example, on a well-designed logo, strong lines and letters show up better than thin, delicate lines and fonts.
The logo's graphic imagery must be appropriate for the business. The graphic itself should work as a unit with the company name. It should achieve a look that's distinctive, yet not trendy. It's best to avoid trendy
As a seeker of solitude in my busy entrepreneurial workday, I use yoga, Pilates, a good old-fashioned run in the park, and anything else I can think of to calm my nerves and keep my head clear and focused. I have worked hard to keep my body fit and my business running smoothly. I have also found that the same principles used in the meditation practiced during yoga can
The logo's graphic imagery must be appropriate for the business. The graphic itself should work as a unit with the company name. It should achieve a look that's distinctive, yet not trendy. It's best to avoid trendy type styles and extremely tall or wide shapes. You want your logo to look good for a long time.
Choose an appropriate spot color (or two) and make note of its ink formula. The formula is a blend of various inks that's given a PMS number so the color combination is easily communicated to the printer. You'll refer to that PMS number when you print jobs in the future so you can be sure the color on your logo will consistently be the same.
What elements make a successful logo? Here are 10 logo design tips that professionals use:
1. Simple, yet sophisticated
2. Distinctive, bold, and graphic (no thin lines)
3. Not extremely tall or wide
4. Not trendy or old-fashioned
5. Looks in balance
6. Works well in all sizes
7. Works well in color or black and white
8. Graphic element and name work together as a unit
9. Communicates your business clearly
10. Uses graphics and fonts appropriate for your business
A powerful logo is the first step in pulling together your visual brand. Did you know that a tag line is as essential as a logo? Be sure you have a memorable tag line that complements your logo.
Copyright 2006 Karen Saunders
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