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    The Importance of a Great Cover Letter
    You’ve seen a want ad for a job that seems to be the perfect fit for you. You really want to impress the employer, so you set out to write a cover letter that really sizzles. But, somehow, you can’t seem to find the right words. You’re not certain where the line can be drawn between recognizing your accomplishments and bragging. In short, you’re stumped.It is important to realize that there is an art to writing an effective cover letter. However, you don’t need to be
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    Terms of Sale - Mind Your Own Cashflow
    Terms of sale are what will keep you in positive cashflow. As a new business you can't afford to finance other people. You need to keep cash flowing through your business so you have to set clear terms of sale from the start.Terms of Sale TipsDon't be too quick to give new clients credit. You can really get taken to the cleaners if your terms of sale include generous credit extension. If you do offer credit, keep the limits relatively low until the client has bu
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    Starting a Carpet Cleaning Business
    One of the advantages of starting a carpet cleaning business is that you don't need a lot of money to get started. You can rent the carpet cleaning equipment and use the vehicle you own to travel from job to job. You can also buy your cleaning supplies wholesale in bulk supplies. It is safe to say that you will only need around $1,000 to get started.However, you do have to do a bit of math before you get started so that you don't go overboard renting or buying the equipm
    he figh
    Practice Growth Strategies for Chiropractors
    Practice growth is a difficult and often frustrating process. No matter how talented, experienced, or proficient you are as a chiropractor, marketing your business may be draining your energy, funds, and desire to achieve the original plans you had for your practice.Advertising is not fail-proof, and usually the thought of advertising expenses is enough to make business owners feel light-headed. Captivating your targeted market is not easy in today's world. How will you a
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    Direct Mail 03: The Message
    In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.You will need to think about what you write in your advertising and in your print and classified ads. There are many books on copywriting available in libraries and at
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    Email Marketing - You Must Write Your Own Emails I
    I have referred and alluded to this idea in other parts of this book, as it relates to other topics, so if it sounds extra-familiar – it is!But this is an important concept to understand.You see, when you are building your list, you are really building a series of relationships. You are building a relationship with each individual person on your list.You may think of it as ‘your list’ but to each person that reads your emails, they are only one person. So
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