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Answer Upon - The Sound of Business -Part IV
This article is an excerpt from an interview with golf course architect Kevin Norby.What are the most important considerations for a developer when choosing a golf course designer? Knowledge and experience. As an owner, you want to make sure you're working with someone who can guide you through the project approval process and provide some assurance that, when complete, the project will be successful. In particular, it is important that the client determine who they are building the golf course for: Whether the course is designed for private, public or resort play will have a considerable bearing into the design elements. These are important
If you plan to sell your business using owner financing, it's important to follow certain criteria, in case you decide to sell the note later.Carrying a business note lets you cast a wider net when promoting the sale of your company-not to mention have more control over the financial terms of the deal. It enables you to collect regular payments from buyers who may not want or be able to complete a cash purchase. Carry-back seller financing, as it's often called, is quite popular in the United States. In fact, nearly 85 percent of all business sales involve business notes, representing literally millions of dollars.Creating a Marketable Business NoteAfter the sale of your
1. List all the human attributes inherent in your business personality. An accounting firm may want to project stability, reliability, and a conventional outlook - think the avuncular voice of Walter Cronkite. An advertising agency might want to deliver a hip, cutting edge, in your face creative personality - think the edgy delivery of Chris Rock or Dennis Leary. Now before you get all excited and start shouting, 'how I am I going to afford these guys?' the answer is you don't. There are great voice actors available at very reasonable prices that can project the desired style and delivery.
2. What are the audio qualities of the Signature Voice? Do you want a man or a woman, or a combination of both? Do you want a deep base voice full of conviction, a snooty British accent dripping in condescension, or a comic rapid-fire patter aimed to amuse and entertain? When we created the MassiveRecordProductions.com (http:// www.massiverecordproductions.com) project, we required a smart-alec wise-guy approach, in the vain of Dennis Miller. In this case, the actual accent of the voice was less important than the delivery.
3. What kind of language, phrasing, and cadence is required to give the Signature Voice its personality? When we were looking for a Signature Voice for a DVD that was to be used at the Winter Baseball Meetings, we decided on a combination of Dizzy Dean and Mel Allen. The key was that 'good ole boy' southern charm conveyed through a combination of baseball jargon, phrasing, and dialect. We weren't looking for someone to imitate Dizzy Dean, just someone who could deliver the essence of Dizzy's love for the game.
4. Wet or Dry? Have you ever watched one of those 'The Making of …' documentaries on a how a movie was made? Sometimes they will show you a scene with dialog but no music or sound effects. It's really very flat, even with the actors doing their dramatic best. Voice without music or sound effects is called a 'Dry' delivery. When the effects and the music are added in postproduction, the scene delivers real emotional impact. The music and f/x provide emotional clues and memory hooks.
5. Write the script. I find having the voice in my head is a great help in writing the script. Whether you're shooting for Sidney Greenstreet or Rod Serling, the cadence, phrasing, and language are what makes the script come alive, and creates the Sonic Personality© that will represent your company. Unrelated to the actual voice but definitely of importance to the script, is the point of view. The script should not be about you, it should be about how your audience can benefit from knowing you. Don't fall into the trap of focusing on you and listing a bunch of product or service features.
What impression do you give you want your visitors to get when they tour your facilities? Are all visitors treated the same? Is a funder treated the same as a potential client? Does any thought what-so-ever go into planning the outcome of a tour? What do you want your visitor to do when they leave your agency? My husband often recounts the story of the young man who gave the tour of Earlham College. He clearly knew who the decision maker was, Frank’s parents. Everything was pitched to them. Frank and his parent’s were so impressed with this young man, that not only did Frank go to Earlham College, but Frank also followed this young man to Washington University to Medical School. That was a guy who knew how to
2. What are the audio qualities of the Signature Voice? Do you want a man or a woman, or a combination of both? Do you want a deep base voice full of conviction, a snooty British accent dripping in condescension, or a comic rapid-fire patter aimed to amuse and entertain? When we created the MassiveRecordProductions.com (http:// www.massiverecordproductions.com) project, we required a smart-alec wise-guy approach, in the vain of Dennis Miller. In this case, the actual accent of the voice was less important than the delivery.
3. What kind of language, phrasing, and cadence is required to give the Signature Voice its personality? When we were looking for a Signature Voice for a DVD that was to be used at the Winter Baseball Meetings, we decided on a combination of Dizzy Dean and Mel Allen. The key was that 'good ole boy' southern charm conveyed through a combination of baseball jargon, phrasing, and dialect. We weren't looking for someone to imitate Dizzy Dean, just someone who could deliver the essence of Dizzy's love for the game.
4. Wet or Dry? Have you ever watched one of those 'The Making of …' documentaries on a how a movie was made? Sometimes they will show you a scene with dialog but no music or sound effects. It's really very flat, even with the actors doing their dramatic best. Voice without music or sound effects is called a 'Dry' delivery. When the effects and the music are added in postproduction, the scene delivers real emotional impact. The music and f/x provide emotional clues and memory hooks.
5. Write the script. I find having the voice in my head is a great help in writing the script. Whether you're shooting for Sidney Greenstreet or Rod Serling, the cadence, phrasing, and language are what makes the script come alive, and creates the Sonic Personality© that will represent your company. Unrelated to the actual voice but definitely of importance to the script, is the point of view. The script should not be about you, it should be about how your audience can benefit from knowing you. Don't fall into the trap of focusing on you and listing a bunch of product or service features
The real question would be, how are they actually paid? But let’s start at the beginning. Assuming you are the archetype small, family-run business, that is the typical Yellow Page advertiser, you probably have a YP rep that sees you every year. Or perhaps you are a moderate spender that only warrants a telephone call instead. Either way, you will be contacted by the rep and should be aware of some basic truths. What qualifies me to give them to you, you may ask? Because I was a YP rep for 25 years, owned my own advertising agency prior to that and have a degree in marketing. So, with those credentials, let’s look at the rep. On every call they should be providing: A review of your current YP program
3. What kind of language, phrasing, and cadence is required to give the Signature Voice its personality? When we were looking for a Signature Voice for a DVD that was to be used at the Winter Baseball Meetings, we decided on a combination of Dizzy Dean and Mel Allen. The key was that 'good ole boy' southern charm conveyed through a combination of baseball jargon, phrasing, and dialect. We weren't looking for someone to imitate Dizzy Dean, just someone who could deliver the essence of Dizzy's love for the game.
4. Wet or Dry? Have you ever watched one of those 'The Making of …' documentaries on a how a movie was made? Sometimes they will show you a scene with dialog but no music or sound effects. It's really very flat, even with the actors doing their dramatic best. Voice without music or sound effects is called a 'Dry' delivery. When the effects and the music are added in postproduction, the scene delivers real emotional impact. The music and f/x provide emotional clues and memory hooks.
5. Write the script. I find having the voice in my head is a great help in writing the script. Whether you're shooting for Sidney Greenstreet or Rod Serling, the cadence, phrasing, and language are what makes the script come alive, and creates the Sonic Personality© that will represent your company. Unrelated to the actual voice but definitely of importance to the script, is the point of view. The script should not be about you, it should be about how your audience can benefit from knowing you. Don't fall into the trap of focusing on you and listing a bunch of product or service features
What else would I do first thing in the morning?It's 5.50am when I jump into the pool. When the cool water hits my body I'm instantly awake. Awake enough to think,"why do I do this? I could still be in bed! Am I crazy ?"Before you say "Yes," I can hear you asking too, "why DO you do this?"Why? Because:a) I've recognized a connection between my physical fitness and mental alertness,b) because it's a great way to start the day,c) because living in cities, finding a pool has never been difficult and becaused) and this is the real reason - it allows me to eat doughnuts now and again!But this particular morning was different, this morning I was t
4. Wet or Dry? Have you ever watched one of those 'The Making of …' documentaries on a how a movie was made? Sometimes they will show you a scene with dialog but no music or sound effects. It's really very flat, even with the actors doing their dramatic best. Voice without music or sound effects is called a 'Dry' delivery. When the effects and the music are added in postproduction, the scene delivers real emotional impact. The music and f/x provide emotional clues and memory hooks.
5. Write the script. I find having the voice in my head is a great help in writing the script. Whether you're shooting for Sidney Greenstreet or Rod Serling, the cadence, phrasing, and language are what makes the script come alive, and creates the Sonic Personality© that will represent your company. Unrelated to the actual voice but definitely of importance to the script, is the point of view. The script should not be about you, it should be about how your audience can benefit from knowing you. Don't fall into the trap of focusing on you and listing a bunch of product or service features
A professional degree in Juris Doctor relates to a higher grade of studies in law. With business houses expanding in size and the legal issues gaining higher importance for day to day working of large corporates, demand for Juris Doctor professionals has been increasing. As the business interacts more with the society and their other counterparts need to resolve legal matters emerge simultaneously. All this has given an impetus to students aiming for career in law field. But a purely law background without any corporate experience may not be well accepted by business industry. Top ranked services in companies also demand a graduate in business organization along with lawyer’s degree.As demand for combi
6. Audition the talent. Once you have a script, it's time to audition a number of voices to find the one that fits the Sonic Personality© you are looking for, and of course the price you are willing to pay. We generally have 50 to 100 people audition for each script. We then narrow the search down to the two or three best voices that fit the audio and budget requirements and present them to our client.
7. Implement on the Web. Once the voice audio is complete, music and sound effects can be added as needed. The audio tracks are then cut into digestible clips, compressed, and converted into appropriate implementible files. The Sonic Personality© program can be delivered on a website, or a DVD or CD presentation.
The Proof Is In The Toaster
In a world of mental clutter, 'information anxiety', and low attention spans, Sonic Personality© will become the next big weapon in webmedia presentation and marketing. But let's say you're still not convinced even after reading the four installments of 'The Sound of Business.' Let me show you exactly how Sonic Personality© can work in a practical example, but you have to promise to participate.
Take a sticky note or a plain piece of paper and place a big question mark on it. Under the question mark draw a line. Now place the piece of paper in your daily agenda two weeks from today. In two weeks, I want you to write down on that piece of paper the name of the fictitious product in the example we are going to create. If you can remember the product's name, Sonic Personality© has done its job.
Here's the setup. There are certain things in life that are very personal, the way you dress, how you comb your hair, the way you take your coffee, and how you like your toast. There is nothing worse (well of course there is) than waking up on a Saturday morning, taking the last two slices of bread, placing them in the toaster, and in several minutes find you have what can best be described as a 'burnt offering.' There is definitely a need here that needs to be filled.
Our made-up client is a small appliance company who has created a toaster th
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