ore likely to purchase but also to fill in your form. You could word the form so that they get some sort of free gift or regular correspondence, or you could simply ask them to register if they want information on future new products. Try to avoid the word ‘subscribe’ since manyThe reason for this is that anyone who clicks on your advert must be highly targeted to what you are selling. If you advertise round, red widgets, and your web page is all about round, red widgets, then your prospective customer will be happy and is liable to buy one or more of your round red widgets. If you had a mixture of widgets on your page then your customer will not be so focused on the contents, just on part of them, and might click away to somewhere else.

This not only loses you a customer but also costs you the price of the click. The way to create traffic online using a PPC program is to design your advert to refer to the contents, not of your whole website, but of a specific web page. On clicking, the prospect should be led to that web page, and you should provide information on the product plus an opportunity to purchase. You should also provide an opt-in form that the visitor can fill in to receive something free for their email address.

If you provide your visitors only with what they are interested in, and try not offer them a whole range of products, they will not only be more likely to purchase but also to fill in your form. You could word the form so that they get some sort of free gift or regular correspondence, or you could simply ask them to register if they want information on future new products. Try to avoid the word ‘subscribe’ since many

our round red widgets. If you had a mixture of widgets on your page then your customer will not be so focused on the contents, just on part of them, and might click away to somewhere else.

This not only loses you a customer but also costs you the price of the click. The way to create traffic online using a PPC program is to design your advert to refer to the contents, not of your whole website, but of a specific web page. On clicking, the prospect should be led to that web page, and you should provide information on the product plus an opportunity to purchase. You should also provide an opt-in form that the visitor can fill in to receive something free for their email address.

If you provide your visitors only with what they are interested in, and try not offer them a whole range of products, they will not only be more likely to purchase but also to fill in your form. You could word the form so that they get some sort of free gift or regular correspondence, or you could simply ask them to register if they want information on future new products. Try to avoid the word ‘subscribe’ since many

y to create traffic online using a PPC program is to design your advert to refer to the contents, not of your whole website, but of a specific web page. On clicking, the prospect should be led to that web page, and you should provide information on the product plus an opportunity to purchase. You should also provide an opt-in form that the visitor can fill in to receive something free for their email address.

If you provide your visitors only with what they are interested in, and try not offer them a whole range of products, they will not only be more likely to purchase but also to fill in your form. You could word the form so that they get some sort of free gift or regular correspondence, or you could simply ask them to register if they want information on future new products. Try to avoid the word ‘subscribe’ since many

to purchase. You should also provide an opt-in form that the visitor can fill in to receive something free for their email address.

If you provide your visitors only with what they are interested in, and try not offer them a whole range of products, they will not only be more likely to purchase but also to fill in your form. You could word the form so that they get some sort of free gift or regular correspondence, or you could simply ask them to register if they want information on future new products. Try to avoid the word ‘subscribe’ since many

ore likely to purchase but also to fill in your form. You could word the form so that they get some sort of free gift or regular correspondence, or you could simply ask them to register if they want information on future new products. Try to avoid the word ‘subscribe’ since many people associate that with paying money, and their eyes will flick on when they see the word.