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Answer Upon - Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
If you are like me, I have always know that I one day, I would work for my own company. Entrepreneurs are born with it in their blood. The thing is, more often then not, students are left out of the loop. You see, as children, entrepreneurs are encouraged to dream – kids can be anything they want. But by the time they hit their teens it becomes painfully apparent that they are either going to give up those dreams and settle
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!
Seriously though, some people are dishonest. Some people will deliber
The modern corporate world is fast becoming integrated with the social aspects of a person's professional life, and this trend can no longer be ignored. At a time when networking abilities are touted as critical to rising in a career, it is important to reflect social niceties such as sending get-well gifts to ones colleague, boss or junior, when they are unwell.Selecting the right gift is always a challenge especially in
Once you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!
A bold promise backed up with an awesome guarantee:
* Enables You To Significantly Raise Your Price
* Gives You A Genuine Differentiator
* Increases Sales and Commitment
* Demonstrates Rock-Solid Certainty In Your Abilities - People Find This Confidence Very Attractive
If you don't currently guarantee what you do then I bet it's down to one of these three things...
1. You don't really know what you do
2. You're not convinced of your ability to deliver
3. You're afraid of getting ripped off
So before I share the simple formula - let's address your concerns one-by-one...
1. You don't really know what you do
Now, I know most people think they know what they do - but experience shows time and time again that they don't.
If you're a consultant - you don't really sell consulting.
If you're a coach - you don't really sell coaching.
Despite what you might think, people are buying the results that your coaching or consulting brings. For a marketing consultant - your client is really buying the key to - more customers (and at a higher level - more profit).
When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers.
So make a bold promise...
How many more customers can you deliver? How much more money can you earn your clients?
Could you double a client's conversion rates?
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!
Seriously though, some people are dishonest. Some people will delibera
Because I do a lot of networking with very small business owners, I meet a lot of dual business owners. These are people, usually women, who own two businesses (or more).As a solopreneur, your resources are limited – that is, time and mo'ney. Managing and marketing one business is already a full-time job, so if your two businesses don't share the same target market, you may struggle – a lot.Sharing the same targe
1. You don't really know what you do
2. You're not convinced of your ability to deliver
3. You're afraid of getting ripped off
So before I share the simple formula - let's address your concerns one-by-one...
1. You don't really know what you do
Now, I know most people think they know what they do - but experience shows time and time again that they don't.
If you're a consultant - you don't really sell consulting.
If you're a coach - you don't really sell coaching.
Despite what you might think, people are buying the results that your coaching or consulting brings. For a marketing consultant - your client is really buying the key to - more customers (and at a higher level - more profit).
When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers.
So make a bold promise...
How many more customers can you deliver? How much more money can you earn your clients?
Could you double a client's conversion rates?
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!
Seriously though, some people are dishonest. Some people will deliber
If you'll trust me on anything, trust me on this...when a client won't buy an idea from its advertising agency, things get VERY, VERY bad VERY VERY fast.What really happens when a client won't buy an idea is that there ensues an immediate scramble to find new ways to sell ANYTHING.It's DEFCON 5 right away for the entire ad agency and its DEFCON 5 in a hurry.Immediately after bad client meetings where the cli
When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers.
So make a bold promise...
How many more customers can you deliver? How much more money can you earn your clients?
Could you double a client's conversion rates?
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!
Seriously though, some people are dishonest. Some people will deliber
Carve out a market position to maximize your marketing investmentIn the marketing world, positioning is a relatively new concept. Introduced in 1982 by marketing gurus, Al Ries and Jack Trout, the idea behind positioning is to clearly define what your practice represents to the patient. Through this unique position, a level of mindshare is devoted to your practice. These positioning efforts should clearly communicate what
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!
Seriously though, some people are dishonest. Some people will deliber
Are you TIRED of Setting GOALS and NOT achieving them?You are not alone! In fact, only 5% of the population even has goals and fewer than that actually put pen to paper and write them down! So, kudos to you for even having the guts to write them in your journal!My intention is NOT to get caught up in explaining the ‘why’ or the psychology behind people not following through with achieving their goals. However, my i
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!
Seriously though, some people are dishonest. Some people will deliberately aim to gain stuff by deception. But, thankfully, not as many as you might think. Plus, the increase in sales to genuine, honest customers will always more than compensate for the odd bad apple.
Right, back to the formula...
I said it was simple and it is. Plus there's a handy mnemonic for you...
Think of all these extra sales you're going to make as being in the B.A.G.
Make a Bold Promise and back it up with an Awesome Guarantee
In the next issue I'll show you how to make a bold promise and the three elements of an Awesome Guarantee!
See you then!
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