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Answer Upon - Logo Files: Versions Of Your Logo That You Should Own
Water is big business? No, it is a huge business. The business of water and droughts is alive and well. Currently we see pipeline for water being build, retention basins, damns, Desalination Plants and water rights being bought up by billionaires. In my professional life, I was involved with the car washing industry and we always kept up on droughts, water restrictions and water supplies. I can remember not to long ago when California car washes battled consumer backlash to price increases of up to five dollars by Oct. of 2000, due to water. Soon everyone was worried that water rationing might cause another tripling affect if increased water prices occurred.States such as Texas are having people buy up wat
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened
and processed by many different programs. This is also the file format most
commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design
that you receive unless you have graphics software applications. I suggest that you
receive the PDF files of each Color Version of your logo. You will be able to view the
PDF files us
Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one feeding into the other?A signature line of products and services is more than just a marketing funnel. It's where you deliver the same result, just in different formats.For example, my friend Barbara delivers editing and writing services, with a focus on ghost writing and book editing for speakers and consultants.She's already plenty busy with clients and publishes a free monthly newsletter, but she has the opportunity to build an even stronger bus
There are two major categories that I will cover in this article color variations and file-type variations.
Color Variations
You should receive your logo graphic from your designer in all of the file types listed below in the "File Formats" section (unless otherwise noted) in the following color variations:
Pantone color or CMYK color
Pantone color (if applicable) If you intend to have your business cards or other
materials printed professionally, choosing Pantone colors makes the process less
expensive than printing in full four- (or CMYK-) color, unless you choose to use the
new printers available today. See my article on inexpensive printing options, coming
soon!. Full CMYK color This is for four-color printing, full color ads, and for use
on any materials that you intend to print from your own desktop color printer, i.e,
invoices, statements, receipts, letters, etc.
RGB color
RGB color For use on your website or in your email. You should get JPEG and GIF
formats in this color scheme.
Grayscale and/or black and white versions
Grayscale If your logo contains more than one color, or if it has tones or shades
of one color, you should receive a grayscale version. You would use this when your
logo is included in the newspaper or in the Yellow Pages, or on any black and white
laser-printed materials you may create.
Black and white
This version would be used to produce the best-quality logo on
faxes or any materials you reproduce using a copier.
Depending on the design of the logo, sometimes only either a black and white or grayscale version of the logo will be applicable. For example, for a logo with just one color in it, only a black and white version would apply. And, if elements of different colors overlap, a grayscale version will ensure that the different graphic elements do not bleed together, as they would if they were all converted to black. So you may not receive both grayscale and black and white versions, but having one or the other should suffice. File Formats:
Original graphic
The original Illustrator, Photoshop, or other program-native
document. This comes in handy if you make a minor change to your company (i.e.,
if you add LLC or Inc.), or if you decide to change your color scheme.
To make these types of changes easiest, you need a file of the logo in the original program in which it was created. If the logo was created in Illustrator (which is preferable, because creating vector graphics in Illustrator will allow your logo to be scaled up and down as needed), the type should not be outlined, unless your designer has done so in order to modify the typeface.
If the logo was created in Photoshop, the layers of the document should not be flattened, and the type should not be rasterized (converted from editable type into pixels) this will ensure that it will still be editable.
Ask your designer which fonts have been used in the logo, so you could purchase it for use in other materials. This will avoid the lengthy and time-consuming process of font matching, should you work with other designers.
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened
and processed by many different programs. This is also the file format most
commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design
that you receive unless you have graphics software applications. I suggest that you
receive the PDF files of each Color Version of your logo. You will be able to view the
PDF files usi
Napoleon Hill has been an amazing influence to millions of entrepreneurs over the last 25 years, including myself.From his classic books "Think And Grow Rich", The Law of Success, and others Napoleon Hill is a mentor that everyone should learn more.Napoleon Hill instructed us to "think and grow rich" and taught us the importance of a "mastermind group".Using Napoleon Hill's strategies I've been able to live my dreams at30 years old and if you decide to join us, you'll experience great success as well.Napoleon Hill used to say "go the extra mile" and I'll you this principle is incredibly powerful and always works.Many new students of success ask me, "Who is Napoleon Hill" and
RGB color
RGB color For use on your website or in your email. You should get JPEG and GIF
formats in this color scheme.
Grayscale and/or black and white versions
Grayscale If your logo contains more than one color, or if it has tones or shades
of one color, you should receive a grayscale version. You would use this when your
logo is included in the newspaper or in the Yellow Pages, or on any black and white
laser-printed materials you may create.
Black and white
This version would be used to produce the best-quality logo on
faxes or any materials you reproduce using a copier.
Depending on the design of the logo, sometimes only either a black and white or grayscale version of the logo will be applicable. For example, for a logo with just one color in it, only a black and white version would apply. And, if elements of different colors overlap, a grayscale version will ensure that the different graphic elements do not bleed together, as they would if they were all converted to black. So you may not receive both grayscale and black and white versions, but having one or the other should suffice. File Formats:
Original graphic
The original Illustrator, Photoshop, or other program-native
document. This comes in handy if you make a minor change to your company (i.e.,
if you add LLC or Inc.), or if you decide to change your color scheme.
To make these types of changes easiest, you need a file of the logo in the original program in which it was created. If the logo was created in Illustrator (which is preferable, because creating vector graphics in Illustrator will allow your logo to be scaled up and down as needed), the type should not be outlined, unless your designer has done so in order to modify the typeface.
If the logo was created in Photoshop, the layers of the document should not be flattened, and the type should not be rasterized (converted from editable type into pixels) this will ensure that it will still be editable.
Ask your designer which fonts have been used in the logo, so you could purchase it for use in other materials. This will avoid the lengthy and time-consuming process of font matching, should you work with other designers.
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened
and processed by many different programs. This is also the file format most
commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design
that you receive unless you have graphics software applications. I suggest that you
receive the PDF files of each Color Version of your logo. You will be able to view the
PDF files us
Look around today, labels are everywhere. With tighter regulatory rules, better labeling is becoming compulsory. Labels should provide the end user with useful information to them. A great label can also make your company or product stand out. Walk down any isle in a grocery store or pharmacy, and you can see many brands for every product. How does the consumer choose? One way is the packaging. A sharp, professionally designed label can increase the chances that your product will be the one selected. Study after study shows that the packaging can increase the likelihood of selection from 20 to 65% among undecided shoppers.Do your labels save you time, effort, and money? Do they make your company look good a
Black and white
This version would be used to produce the best-quality logo on
faxes or any materials you reproduce using a copier.
Depending on the design of the logo, sometimes only either a black and white or grayscale version of the logo will be applicable. For example, for a logo with just one color in it, only a black and white version would apply. And, if elements of different colors overlap, a grayscale version will ensure that the different graphic elements do not bleed together, as they would if they were all converted to black. So you may not receive both grayscale and black and white versions, but having one or the other should suffice. File Formats:
Original graphic
The original Illustrator, Photoshop, or other program-native
document. This comes in handy if you make a minor change to your company (i.e.,
if you add LLC or Inc.), or if you decide to change your color scheme.
To make these types of changes easiest, you need a file of the logo in the original program in which it was created. If the logo was created in Illustrator (which is preferable, because creating vector graphics in Illustrator will allow your logo to be scaled up and down as needed), the type should not be outlined, unless your designer has done so in order to modify the typeface.
If the logo was created in Photoshop, the layers of the document should not be flattened, and the type should not be rasterized (converted from editable type into pixels) this will ensure that it will still be editable.
Ask your designer which fonts have been used in the logo, so you could purchase it for use in other materials. This will avoid the lengthy and time-consuming process of font matching, should you work with other designers.
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened
and processed by many different programs. This is also the file format most
commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design
that you receive unless you have graphics software applications. I suggest that you
receive the PDF files of each Color Version of your logo. You will be able to view the
PDF files us
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. Yup, free listings in the yellow pages. Provided, you have a business line, in the name of your business, at the phone company. Advertising your home number as a "business" can only lead to confusion and a problem when the phone company finds out.It's as bad for your company image as having an eMail account with a free service. Spend the bucks for a real business number and a real Internet domain.Once you have an "official" business number, the trick is to get people to remember your name when they look in the book. That's ad
To make these types of changes easiest, you need a file of the logo in the original program in which it was created. If the logo was created in Illustrator (which is preferable, because creating vector graphics in Illustrator will allow your logo to be scaled up and down as needed), the type should not be outlined, unless your designer has done so in order to modify the typeface.
If the logo was created in Photoshop, the layers of the document should not be flattened, and the type should not be rasterized (converted from editable type into pixels) this will ensure that it will still be editable.
Ask your designer which fonts have been used in the logo, so you could purchase it for use in other materials. This will avoid the lengthy and time-consuming process of font matching, should you work with other designers.
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened
and processed by many different programs. This is also the file format most
commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design
that you receive unless you have graphics software applications. I suggest that you
receive the PDF files of each Color Version of your logo. You will be able to view the
PDF files us
I was having breakfast at a local restaurant the other day when I noticed on the table there was a bottle of hot sauce with the restaurants name on it. I was impressed because I knew this was no chain it is just a small independent restaurant who was taking advantage of private labeling. It is one of a growing number of small restaurants that enhance their brand by putting their own name on products.First, lets be clear about what I mean by Private Labeling. According to Wikipedia, the online encyclopedia, private label products or services are typically those manufactured or provided by one company for offer under another company's brand. So this covers everything from Wal-Mart brand products to the s
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened
and processed by many different programs. This is also the file format most
commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design
that you receive unless you have graphics software applications. I suggest that you
receive the PDF files of each Color Version of your logo. You will be able to view the
PDF files using Adobe Acrobat Reader, available for free on Adobe's web site at
www.adobe.com.
"Outlined" original format
The difference between this graphic and the original
would be found in the Illustrator files. The fonts in the outlined original format
would be outlined, which means that the letters are converted into shapes. In
Photoshop, the type should be rasterized and the layers should be flattened. This
outlined file should be provided in all of the formats listed above original
program format, EPS, and PDF.
These outlined file versions should be provided to any printers or service bureaus to lessen the chance that the elements in your logo could inadvertently be shifted around. This will make sure that your logo will print with the right font should the printer not have the font used in your logo.
JPEG and GIF formats
For web or email use. The GIF graphic should be created
with a transparent background.
TIF format at 300 dots per inch (DPI) resolution, in RGB color format For use in Microsoft Word and PowerPoint files.
TIF format at 300 DPI
Some printers, ad vendors (i.e., the Yellow Pages), or other
designers may require this file format in order to create additional designed
materials.
Having your logo in these formats will ensure that you won't ever need to have your logo redrawn or re-created for use in future projects. After all, you own your logo shouldn't you be able to use it as well?
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