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Answer Upon - The Need For A Website Emetrics Audit Before Major Design Changes
In my younger days I was a member of the Jaycees (Junior Chamber of Commerce). Membership at the time was limited to young men 21-35. In Tacoma, our largest fundraiser was the yearly fireworks stand.Near the end of June we would sign a contract for an order of fireworks based on the previous year's sales. The fireworks company would deliver the modular panels of the fireworks stand to its location (the same street corner each year), and we would screw and wire it together.The fireworks chairman would schedule husbands and wives for their shifts and we would all do our duty. It wasn't hard work. Actually, it was fun. We talked and joked with each other as we waited for customers, just like most busines
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptab
Powerful viral marketing is probably the greatest three words when you have a business or a web site that you want to promote.Imagine how much more business you could attract if you could harness powerful viral marketing into your overall marketing to do lists. It would change the direction of your business and your life FOREVER.One of the best ways to ride on top of this wave is to create small, FREE ebooks and simply give them away. Of course, each of the free ebooks will have your domain linked to every page, so even giving them away free has the opportunity to bring you thousands if the content in your free ebook is worth having.I can't emphasize that enough. Just having an ebook on
Carrying out an emetrics audit before a redesign, or any major change to a site, is essential if you are going to assess the benefits of your investment. It will also enable you to make sure that everything you change is for the better and that the things that are really working well don’t get swept away.
So what do you look for?
Current overall visitor levels – this might seem obvious but if you don’t know how many visitors are coming to your site before the change how can you assess its impact?
Returning visitors – how many of your current visitors have visited the site before. Your returning visitors usually represent your best prospects, after all they are interested enough to bookmark your site and come back. Identifying returning visitors requires the presence of cookies. If you are using a hosted emetrics service (one using JavaScript) to monitor traffic this will be done automatically. If you are analysing log files then your site must set a persistent cookie in order to recognise returning visitors.
Conversion rates – how many purchases, enquiry forms, subscriptions or whatever your site purpose is, are you getting both in absolute terms and as a percentage of total traffic?
Search engine referrals and rankings – the more sites that are sending traffic to you the better. This will depend upon your rankings and overall visibility, which in turn requires that the spiders are crawling your site – assuming you are doing your seo job properly. It is essential you prepare a rankings report on your major keywords before you undertake any major site changes. It is equally important to know how well your site is being spidered before the changes are implemented. This will show either that the current architecture is spider friendly or that the design changes need to include better spiderablity if that is a problem.
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptabl
The recruiting industry has changed dramatically since the mid-90’s when the Internet began to catch fire as a networking tool. Prior to the advent of online job boards such as CareerBuilder and Monster, your local newspaper had a monopoly on “help-wanted” advertising going back pre-Industrial Revolution (I remember a few years back being quoted $450 to run a 3-line ad over the weekend--for $50 more I could add a black border around it). Resumes came to you via mail or fax and the ones that got your attention arrived on expensive paper with signed cover letters--the presentation gave you as much insight into the candidate as the resume itself did. As an independent recruiter you were only as good as your database
Current overall visitor levels – this might seem obvious but if you don’t know how many visitors are coming to your site before the change how can you assess its impact?
Returning visitors – how many of your current visitors have visited the site before. Your returning visitors usually represent your best prospects, after all they are interested enough to bookmark your site and come back. Identifying returning visitors requires the presence of cookies. If you are using a hosted emetrics service (one using JavaScript) to monitor traffic this will be done automatically. If you are analysing log files then your site must set a persistent cookie in order to recognise returning visitors.
Conversion rates – how many purchases, enquiry forms, subscriptions or whatever your site purpose is, are you getting both in absolute terms and as a percentage of total traffic?
Search engine referrals and rankings – the more sites that are sending traffic to you the better. This will depend upon your rankings and overall visibility, which in turn requires that the spiders are crawling your site – assuming you are doing your seo job properly. It is essential you prepare a rankings report on your major keywords before you undertake any major site changes. It is equally important to know how well your site is being spidered before the changes are implemented. This will show either that the current architecture is spider friendly or that the design changes need to include better spiderablity if that is a problem.
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptab
One of the greatest joys of the selling profession is the extraordinary responsibility one takes on as THE company representative to the “outside world”. More often than not the company sales representative IS the company to so many people they interact with on a daily basis.To many customers the vendor’s sales representative is the relationship and the continued justification that drives the business commerce between the parties. No one knows, or should know, the customer’s product or service requirements better than the sales representative. No one should know the customer’s business challenges, decision makers, financial status and history of use of the company’s product or services better than
Conversion rates – how many purchases, enquiry forms, subscriptions or whatever your site purpose is, are you getting both in absolute terms and as a percentage of total traffic?
Search engine referrals and rankings – the more sites that are sending traffic to you the better. This will depend upon your rankings and overall visibility, which in turn requires that the spiders are crawling your site – assuming you are doing your seo job properly. It is essential you prepare a rankings report on your major keywords before you undertake any major site changes. It is equally important to know how well your site is being spidered before the changes are implemented. This will show either that the current architecture is spider friendly or that the design changes need to include better spiderablity if that is a problem.
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptab
What does search engine positioning have to do with a self-publishing online writer? The answer is simple. Actually it has everything to do with a self-publishing writer.Everybody including self-publishing online writers needs traffic to their sites – actually lots of it. In other words without traffic, nothing happens. And the most efficient and reliable way of getting that traffic is through high search engine positioning. Everybody knows that when most people do searches, they hardly go beyond the first few pages. So the idea behind high search engine positioning is to make every effort to get your site or blog listed on the first few pages.Yet online self-publishing writers have a huge advantage i
Search engine referrals and rankings – the more sites that are sending traffic to you the better. This will depend upon your rankings and overall visibility, which in turn requires that the spiders are crawling your site – assuming you are doing your seo job properly. It is essential you prepare a rankings report on your major keywords before you undertake any major site changes. It is equally important to know how well your site is being spidered before the changes are implemented. This will show either that the current architecture is spider friendly or that the design changes need to include better spiderablity if that is a problem.
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptab
A salesperson is not a good idea early on. This is a question that many computer services businesses have. The best advice I have is that it is generally a very, very bad idea to hire a salesperson when you are just getting established.Early on, your focus needs to be on establishing the identity of your business. Bringing a salesperson into the mix will take your attention away from your core business. When you have a salesperson you have to be concerned with human resource issues as well as business development.Instead of establishing account ownership and controlling those accounts, you're monitoring someone else's work, motivating them, training them, etc... You need to be training your prospe
Site stickiness – how many of your visitors leave the site immediately, usually defined as being less than 5 seconds, without navigating beyond the entry page. The figure of short visits needs to be kept as low as possible, and how low is acceptable will depend on how well you can, and want, to define your target market. If you have a well established market, such as digital cameras, then anyone not looking for digital cameras is of no use to you. You may feel differently however if, on the other hand, you are working in a new market, photobooks for example. Here not everyone who is a potential customer is familiar with the product and therefore looking for it, so you may decide to try and capture anyone looking for anything on photography. This is going to reduce your site stickiness but may be a worthwhile price to pay in order to increase awareness of a new product or service.
Lots of factors affect site stickiness, for example the graphic design of the site and the way in which the navigation is structured in particular will affect how effective a site is in retaining its visitors. Making sure you have a bench mark before any site changes are made is vital if you are to assess whether any change is a success and to what extent.
Entry pages – which pages are visitors entering your site by? Web designers often feel most comfortable with everyone entering through the front door and following the path set for them. However, if this is what is happening then your site is missing a huge opportunity. Every content rich page on your site is potential entry point, and has the potential to be optimised for specific keywords. Further, conversion rates are likely to be higher if a visitor enters the site on a page that offers him the particular information he is looking for.
Navigation paths – the idea that there is one unique route from home page to order page is a fallacy. The number of ways of getting from the entry page to the order page soon reaches infinity for any site with more than a very small number of pages
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