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Answer Upon - How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined - Anytime
Advertising, Public Relations, Direct marketing…a company doesn’t want to leave a single chance of not getting noticed. That is what Integrated Marketing Systems are all about. In simpler terms, an integrated marketing campaign employs more than one medium of mass communication to reach the target customers. In addition, integrated marketing uses the potential of different media vehicles to grab hold of the senses of prospects.How an Integrated Marketing System Works? In today’s world, customers are inundated with advertising messages. A successful selling message must stand out from the clutter as well as in the minds of the customers. Integrated marketing systems help reach the customers by creating awareness, interest and desire for the product. It also leads to an action on the part of the consu
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!
The Them
I’ve got a great quote for you, probably made by a gambler: “Do your worrying before you place your bet, NOT after the wheel starts turning.”I thought that this was a great quote. Especially for you and I as netrepreneurs! We are the brave ones that decide to venture off to the horizon in search for a lifestyle that is uncommon and do not depend on anyone else (bosses) to sign our paychecks! Unfortunately, most people who do “start” haven’t really committed themselves to it!When you decide to start on a project do you go through with it regardless of obstacles, or do you break down in frustration and quit? The problem is, most people who “decide” to building their internet business does all the worrying after they’ve decided - and that causes a great deal of stress in their lives and doubt in
Nevertheless, in spite of good intentions, it’s well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused Content site; which beats a mini-site and Door-way pages combined, anytime.
That is because a mini-site is not a viable concept for the average webmaster or affiliate, selling products of their own - or for a merchant partner. Lets look at these concepts.
What is a Theme-Based Keyword Focused Content Site?
What is is a Mini-Site? And,
What is a Gateway Page?
A theme-based keyword focused content site, is based upon a theme where every page focuses upon a single topic that is related to the theme. For example…
Let us say that your theme is soccer. Then, the theme-base related web pages will be about soccer and would include …
MLS Soccer – the soccer professional league in USA
FIFA – the international soccer federation
World Cup – Soccer’s international world tournament
The Euro Cup – European soccer’s tournament
Copa America – Latin America soccer’s tournament
Soccer Mom’s
Soccer Reviews
Soccer Paraphernalia
Etc… Etc.
Each of the above will be a specific topic, and each topical page is a “Keyword Content Focused Page. A theme-based site could grow well over 200 pages, each on a different topic, all related to the site’s central theme (soccer). The sum total of all the information forms the content of your site.
Best of all, a tightly focused theme-base site scores well at the search engines for hundreds of soccer-related keywords that will indefinitely drive unlimited targeted traffic to your theme site, selling unlimited soccer related products.
On the other hand, Mini-Sites are small Affiliate sites that focus on selling a single product. It could be a short as one or two pages, and as long as 20 pages. It is composed entirely of a powerful sales letter that drives a visitor to a merchant’s site.
Although, a mini-site is a well intended concept it’s not a viable alternative for most products.. Here are a few of the drawbacks.
1. Hard to build traffic. Because they don’t do well on the search engines. They aren’t built to rank highly on the search engines, or to draw traffic from the most flexible directories.
2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site’s product.
3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you’ve most likely lost that visitor for good.
In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.
1.Traffic
The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.
2.Credibility:
They are great credibility builders because they’re PREselling rather than hard selling.
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!
The Theme
ADSENSE IS GROWING Adsense is growing each day. Newer tools are emerging. It is very difficult for a newbie to keep a track on all these emerging technologies. With advancement of need and imagination, simpler adsense softwares and services are being introduced. People are sharing their wealth of knowledge, adsense tips and optimization ways.TRACKING ADSENSE AND REPORTING CLICKFRAUD A useful script has been introduced, now you can display ads based onIP of the Visitor The country of the visitor The past stats of the visitorReporting Clickfraud Instantly If a visitor clicks more than a given threshold it alerts you an email. It also displays ads based on the past stats of the visitor.The Evaluation Version The evaluation version is restricted to the repo
The Euro Cup – European soccer’s tournament
Copa America – Latin America soccer’s tournament
Soccer Mom’s
Soccer Reviews
Soccer Paraphernalia
Etc… Etc.
Each of the above will be a specific topic, and each topical page is a “Keyword Content Focused Page. A theme-based site could grow well over 200 pages, each on a different topic, all related to the site’s central theme (soccer). The sum total of all the information forms the content of your site.
Best of all, a tightly focused theme-base site scores well at the search engines for hundreds of soccer-related keywords that will indefinitely drive unlimited targeted traffic to your theme site, selling unlimited soccer related products.
On the other hand, Mini-Sites are small Affiliate sites that focus on selling a single product. It could be a short as one or two pages, and as long as 20 pages. It is composed entirely of a powerful sales letter that drives a visitor to a merchant’s site.
Although, a mini-site is a well intended concept it’s not a viable alternative for most products.. Here are a few of the drawbacks.
1. Hard to build traffic. Because they don’t do well on the search engines. They aren’t built to rank highly on the search engines, or to draw traffic from the most flexible directories.
2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site’s product.
3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you’ve most likely lost that visitor for good.
In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.
1.Traffic
The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.
2.Credibility:
They are great credibility builders because they’re PREselling rather than hard selling.
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!
The Them
In the world of business you have to put the most of your efforts improving your products or services in a side, and market your products or services in other.This should be a priority in order to make your business grow up. However these are not the only things you have to do. In the middle you have to process orders, update your email lists, some administrative stuff and many other issues of this kind. This is a task you have to do and these tasks takes time, time you need to promote your business and improve your products.At this point you can see how important is automation. Why you should do manually a lot of work taking hours a day if software or some service could do this for you? There are a lot of software to automate almost any task of your business: email managing, website design an
1. Hard to build traffic. Because they don’t do well on the search engines. They aren’t built to rank highly on the search engines, or to draw traffic from the most flexible directories.
2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site’s product.
3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you’ve most likely lost that visitor for good.
In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.
1.Traffic
The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.
2.Credibility:
They are great credibility builders because they’re PREselling rather than hard selling.
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!
The Them
If you've been laid off or have somehow lost your job, you might find your self in the uncomfortable position of having your job be to find yourself another job. Unless you have gobs of money saved up, you'll have to hit the streets looking for a replacement that'll give you the weekly paycheck.Many people are unprepared for looking for a full-time job under this type of pressure. Here's some tips that help you land a better job in no time.Pen A Perfect ResumeYour resume is the first impression that prospective employers will have of you. Therefore, you want to really stand out from the crowd. The best way to do this, is to cater your resume to the job you are applying for. You want to highlight the skill you have that match the skills they need and remember to always be truthful.<
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!
The Them
Can we franchise the world and keep the greed and corruption away, by taking out the human factor? Many people agree that the United Nations is not solving the differences of the human species in the present period and that something must be done to prevent a repeat in history like after the collapse of the League of Nations.What we need is a World Franchise System, but the system must be run by Artificial Intelligence and Not By Humans; Of course there will still be some humans running some of the Systems, but mostly humans will have a system running at optimum so they can do their other corrupt activities without destroying the civilization, until they soon figure out that; John Nash's thoughts were not such a bad idea after all.If we eliminate the basics and provide a stable platform then w
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!
The Theme-Based approach is 100% different. First, you find a theme you know and love, with lots of profitable keywords. Second, research hundreds of profitable keywords (greater demand and less supply) related to your products or services. Third, you build a theme-base content site with great content, that ranks high on the search engines, delivers unlimited PREsold targeted traffic, and gets the click-through to your selling site, or a merchant’s site.
As you can see…. The theme-based content focused site wins over a mini-site or gateway pages anytime. The secret of their successful high ranking on the search engines, is that each page is build around a highly profitable keyword content focused page.
The process may seem long, complex and tedious; and, indeed, it could be. Nevertheless, with the right guidance and tools it’s easier than you think. In fact the entire process could be automated.
Copyright 2004 Internet Business Automation
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