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    bout what content you actually want to have. I spent an hour or three on several of our site’s pages optimizing like crazy. Poof!

    We were nowhere on Google and now I had successfully torpedoed our

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    I have been reading, with great interest, all the online advice about how to optimize a website. We have a financial planning business in Victoria, BC. Like most towns, there are lots of financial planners, investment advisors, insurance agents, brokers, dealers, and Starbuck’s locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order.

    For a time, we were looking fabulous in searches on Google, but our site couldn’t be found on Yahoo! Then we got the Yahoo search engine figured out … but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all.

    The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site’s pages optimizing like crazy. Poof!

    We were nowhere on Google and now I had successfully torpedoed our s

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    rs, investment advisors, insurance agents, brokers, dealers, and Starbuck’s locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order.

    For a time, we were looking fabulous in searches on Google, but our site couldn’t be found on Yahoo! Then we got the Yahoo search engine figured out … but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all.

    The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site’s pages optimizing like crazy. Poof!

    We were nowhere on Google and now I had successfully torpedoed our

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    ere looking fabulous in searches on Google, but our site couldn’t be found on Yahoo! Then we got the Yahoo search engine figured out … but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all.

    The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site’s pages optimizing like crazy. Poof!

    We were nowhere on Google and now I had successfully torpedoed our

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    g thing would fix it once and for all.

    The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site’s pages optimizing like crazy. Poof!

    We were nowhere on Google and now I had successfully torpedoed our

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    bout what content you actually want to have. I spent an hour or three on several of our site’s pages optimizing like crazy. Poof!

    We were nowhere on Google and now I had successfully torpedoed our site on Yahoo! There were old (really old) dead link pages cropping up in searches for us on Yahoo. The brand spanking new, optimized pages were nowhere to be found. Huh?

    Perhaps I needed to wait for the spiders and robots to visit. Day after day I would check. Financial Planning Victoria? Nope. Financial Planner Victoria? Nope. CFP Victoria BC? Nothing.

    And then, today, I checked Yahoo and there we were #1 or #2 on Yahoo for all kinds of different search terms! It works!!! We were top ranked for at least three dozen different search terms! Financial Planner Victoria - #1! Retirement Victoria BC - #1! Tax planner Victoria - #1! And so on. I was thrilled.

    I sent an email to everybody in the office bragging about it, and then set about creating our e-newsletter which tells clients about

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