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Answer Upon - How to Appraise the Value of Web Design Services
Lead Generation is probably ONE of the most important and most critical parts of ANY business, whether its Online or Offline, because these leads are what make up the foundation of your business and what will keep you in business for years to come.The more leads you are able to generate through your online marketing efforts, the more people(or customers) you have to send your 'Sales Offers' to on whatever schedule you choose.Online Marketers like call this practice... "Opt-In List Building".I'm sure you've probably heard the catch phrase, "The Money Is In The List", at least once or twice while surfing the net.Well, there right. And the BIGGER you build it, the better.Now, your probably wondering what the heck do VIRAL Traffic Exchanges have to do with Lead Generation.The answer is quite simple actually.VIRAL Traffic Exchanges are website traffic producers that send your website targeted traffic when you surf using their program, and we all know that in order to generate leads and build an Opt-In List of any size, we need Targeted Traffic.Those are the *undisputed* Facts!And the real cool thing about VIRAL Traffic Exchanges is the more people you refer through your Personal Referral Link that you get when you sign up, the more traffic you'll receive without ever having to lift a finger because the people you referred are the ones who are going to generate all that F
• Find out how long the company and/or its staff have been in business. Is the firm fly-by-night, or does its workforce boast experts who have been in the business for years?
• Will they customize your site? A good company can use your current marketing materials, including your business logo, color scheme, literature and graphics to create a site that brands your business perfectly. If you have no such branding material, do they have the talent to create if for you?
• Does the company have sufficient staff to w
Last night I received a VERY disturbing email from one of the many on my list since I'm a reporter for DEMC Ezine. At first I thought it was a joke and then I realized this person was dead serious and what was being discussed was very serious!Being the good investigative journalist I like to consider myself, I followed up this morning with research on the Federal Trade Commission web site and found what he was discussing was absolutely true!Basically according to documents at the web site it explained that the Federal Trade Commission (FTC), which is the watch dog of the US Government for Business Opportunities, Franchising, Network Marketing and now Internet Marketing, had decided that Internet Marketing and especially Affiliate Marketing should come under the same regulation as Franchising!You may not have an idea how devastating this can be but I will attempt to explain in layman terms.You see as a former consumer investigative reporter I have been on the other side of the aisle fighting Franchises and Network Marketing companies. Where the problem is with this new regulation is the potential for astronomical LEGAL fees to be able to operate your Internet Marketing business in the 50 states of the USA. So this does not apply to those outside US jurisdiction.Now I know for a fact that Network Marketing companies pay as much as $5000 or more PER US STATE for legal fees t
Website Design
Before you begin your search for the right design firm, first consider your budget. Actually figure out how much you have to spend on this venture, with the idea in mind that your Website will be your actual online storefront—a true representation of your company, what it does, what customers can expect from it, and whether it seems unique, exciting and trustworthy. Few customers want to part with their money when they encounter a homemade-looking Website, or one that contains lots of errors, is hard to navigate or looks like a million others across the Net. If a designer claims they can build you a fully functional site for a couple hundred dollars, you can accurately presume that your site will likely be built around a template created by a fill-in-the-blank software application. If that fits your budget, fine—but don’t expect anything original, polished or fail-safe, because such mass-produced sites litter the Web and are typically rife with problems, including deadly slow load times, text bleeding into images, sloppy alignment, dead links and frustrating error messages.
On the other hand, don’t assume that a company that charges $10,000 will necessarily be better. The anonymous nature of the Internet makes it a breeding ground for charlatans, so do your homework. Unless your site is extremely complex (for example, has a shopping cart system designed to handle hundreds or thousands of products and images), you can get amazing quality for a fraction of that price.
What to look for
• The first hurdle is contacting a prospective company and seeing how long it takes them to return your phone call or email. If you don’t hear from them in a day or two, they may be too busy, understaffed or disorganized to provide solid turnaround times.
• Next take a good hard look at the company’s portfolio, both its premium designs and its lower-priced examples. If the sites in your price range look amateurish, cookie-cutter, bland or in any way unprofessional, so will your business.
• Test the company’s own Website for design, content and ease of navigation. If theirs looks slick and works well, it suggests they have the resources to create quality work.
• Find out how long the company and/or its staff have been in business. Is the firm fly-by-night, or does its workforce boast experts who have been in the business for years?
• Will they customize your site? A good company can use your current marketing materials, including your business logo, color scheme, literature and graphics to create a site that brands your business perfectly. If you have no such branding material, do they have the talent to create if for you?
• Does the company have sufficient staff to wo
Offering a newsletter providing more information on your product or tips on how to use it to its full advantage, money-off coupons and online discounts all increase the value of your website to existing and potential customers, and the more valuable people believe your site to be, then the more likely they are to give you their email address in return for something they consider to be of value to them.The form itself should be unfussy and uncluttered and look easy to fill in. One name, the email address and a click to complete the process. Don’t use fancy graphics that take an age to load and don’t try to ask for too much information. Unless a visitor has auto form-filling software they won’t bother even starting on a form with half a dozen boxes to fill in. I have even known somebody who refused to purchase from sites that did not offer PayPal because they couldn’t be bothered filling in all the information required for a credit card payment. It wasn’t the information that was the problem; it was the number of boxes that needed completion: name, address, card type, number and so on, and so on.If you keep it simple, have a good authoritative web site with good content and have made a good and fair offer with value in exchange for the address, then you should have few problems. Or you could try a squeeze page.
On the other hand, don’t assume that a company that charges $10,000 will necessarily be better. The anonymous nature of the Internet makes it a breeding ground for charlatans, so do your homework. Unless your site is extremely complex (for example, has a shopping cart system designed to handle hundreds or thousands of products and images), you can get amazing quality for a fraction of that price.
What to look for
• The first hurdle is contacting a prospective company and seeing how long it takes them to return your phone call or email. If you don’t hear from them in a day or two, they may be too busy, understaffed or disorganized to provide solid turnaround times.
• Next take a good hard look at the company’s portfolio, both its premium designs and its lower-priced examples. If the sites in your price range look amateurish, cookie-cutter, bland or in any way unprofessional, so will your business.
• Test the company’s own Website for design, content and ease of navigation. If theirs looks slick and works well, it suggests they have the resources to create quality work.
• Find out how long the company and/or its staff have been in business. Is the firm fly-by-night, or does its workforce boast experts who have been in the business for years?
• Will they customize your site? A good company can use your current marketing materials, including your business logo, color scheme, literature and graphics to create a site that brands your business perfectly. If you have no such branding material, do they have the talent to create if for you?
• Does the company have sufficient staff to w
My friend took his son Tommy to Disney-land, hoping for a photograph with Captain Hook. But just as it reached Tommy’s turn in line, the photo session ended and Captain Hook stalked off making gruff noises suitable for a pirate.Little Tommy broke into tears.Another Disney cast member came along to soothe the boy, gave his parents vouchers for a free dinner in the park and took some additional information.When they returned to their hotel room that night, a colorful card was waiting on the pillow with a picture of Peter Pan on the front. Inside was a handwritten note:Dear Tommy, Captain Hook can be quite nasty sometimes. After all, he is a pirate! I hope you enjoy the rest of your stay with all of us at Disneyland.The card was signed ‘Peter Pan’, and is cherished today by Tommy (and his parents) more than any old photograph with that nasty Captain Hook! Key Learning Point -------------------------------------------------------------------------------- Put positive emotion and a personal touch in your service recovery efforts. Customers will remember and cherish you forever. Action Steps -------------------------------------------------------------------------------- The next time something goes wrong for your customer, colleague, friend or family member, make a very special effort to set things right. Be a generous and magical Peter Pan, not a stingy
On the other hand, don’t assume that a company that charges $10,000 will necessarily be better. The anonymous nature of the Internet makes it a breeding ground for charlatans, so do your homework. Unless your site is extremely complex (for example, has a shopping cart system designed to handle hundreds or thousands of products and images), you can get amazing quality for a fraction of that price.
What to look for
• The first hurdle is contacting a prospective company and seeing how long it takes them to return your phone call or email. If you don’t hear from them in a day or two, they may be too busy, understaffed or disorganized to provide solid turnaround times.
• Next take a good hard look at the company’s portfolio, both its premium designs and its lower-priced examples. If the sites in your price range look amateurish, cookie-cutter, bland or in any way unprofessional, so will your business.
• Test the company’s own Website for design, content and ease of navigation. If theirs looks slick and works well, it suggests they have the resources to create quality work.
• Find out how long the company and/or its staff have been in business. Is the firm fly-by-night, or does its workforce boast experts who have been in the business for years?
• Will they customize your site? A good company can use your current marketing materials, including your business logo, color scheme, literature and graphics to create a site that brands your business perfectly. If you have no such branding material, do they have the talent to create if for you?
• Does the company have sufficient staff to w
Whats common to all these – INTERNET, which is helping them to connect easily and deliver in time. In this scenario, companies have shown keen interest in their website. They now take them as virtual offices that should look pretty good in design & content and should reach millions and billions of people worldwide. So International marketing has come to limelight and metamorphised into Internet Marketing.Internet Marketing is done in a variety of ways, the most noticeable being Search Engine Optimisation (SEO). SEO has given a new life to websites. It is making their presence felt in a galaxy of websites scattered over the virtual world of Internet. SEO has more to do with rankings that get noticed than just listings at any page of a search engine result. Here is how SEO can benefit your organization:Benefits, plentiful!You can battle with your competitor on a level playing field no matter whether he belongs to Fortune-500 club or is a small entity. The natural (or organic) listings in Search Engines get much more clicks than the paid “Sponsored” links. Only SEO makes this difference. Even if bigger competitors pump in more money to get top listed through paid links, they cannot beat a well marketed SEOed website. It is a truth & it matters!Rankings bring traffic. Higher rankings get significant traffic. A website that gets top ranks is known to get business enquiries in abundance particularly when t
What to look for
• The first hurdle is contacting a prospective company and seeing how long it takes them to return your phone call or email. If you don’t hear from them in a day or two, they may be too busy, understaffed or disorganized to provide solid turnaround times.
• Next take a good hard look at the company’s portfolio, both its premium designs and its lower-priced examples. If the sites in your price range look amateurish, cookie-cutter, bland or in any way unprofessional, so will your business.
• Test the company’s own Website for design, content and ease of navigation. If theirs looks slick and works well, it suggests they have the resources to create quality work.
• Find out how long the company and/or its staff have been in business. Is the firm fly-by-night, or does its workforce boast experts who have been in the business for years?
• Will they customize your site? A good company can use your current marketing materials, including your business logo, color scheme, literature and graphics to create a site that brands your business perfectly. If you have no such branding material, do they have the talent to create if for you?
• Does the company have sufficient staff to w
Transnational Corporation, on Tuesday, said that British Telecom had not pulled out of the technical services agreement between the two companies for the management of NITEL and its mobile subsidiary, Mtel.Transcorp acquired a 51 per cent stake in NITEL last year under the privatisation exercise handled by the Bureau of Public Enterprises.However, there were reports that BT had pulled out, citing unavailability of working capital to turn around the telecoms firms and the lack of adherence to corporate governance principles.But, the Head of Corporate Affairs, Transcorp, Mr. Adedayo Ojo, said in a statement in Lagos on Tuesday, that it was the first phase of the agreement with BT that had been concluded.He said that BT representative and Managing Director of Mtel, Mr. John Weir, had not been relieved of his post by the Board of Mtel.He said, “That stage basically covered the diagnostics and evaluation of the state of affairs in NITEL and Mtel.“However, both BT and Transcorp are still in negotiations regarding a longer term agreement. Transcorp is also pursuing opportunities to bring in potential strategic investors in NITEL and Mtel.”According to him, “Transcorp is in the final stages of negotiations with strategic investors and we will issue detailed information as soon as those negotiations are completed and the appropriate regulatory approvals are in place.”On the subscri
• Find out how long the company and/or its staff have been in business. Is the firm fly-by-night, or does its workforce boast experts who have been in the business for years?
• Will they customize your site? A good company can use your current marketing materials, including your business logo, color scheme, literature and graphics to create a site that brands your business perfectly. If you have no such branding material, do they have the talent to create if for you?
• Does the company have sufficient staff to work with you directly? A good firm will assign a project manager to discover exactly what you want and how to implement it. They will also provide you a written estimate of the turnaround time and keep you posted as the project moves forward.
• Do they offer any sort of guarantee? If you’re not satisfied with their work, will the company return to the drawing board until you are satisfied? Do they offer a no-strings money-back guarantee if they can’t please you?
We all know the old adage “penny-wise, pound-foolish.” Simply put, it’s worth it to invest some money in order to get quality work and reliable service. And if you enjoy a comparative discount while getting exactly what you want, then you have found the right company.
The Supporting Services
In order to take your business online, let’s forget about “bells and whistles” for now and get down to the essentials needed to establish your company on the World Wide Web.
Domain Name – A domain name is your online address (URL), and the right domain name is crucial in enabling your current and prospective customers to find you. That’s why it’s vital to select a memorable, easy-to-spell domain name. Try using your business name if it’s unavailable; if not, try forming a name based on words that describe what you do or otherwise associate with your business. Untaken domain names can run from about $2-30 or more—however if the URL you want is considered a “premium domain name,” which is typically a name in high demand due to its simplicity, memorability and widespread market appeal such as homes.com, cars.com, food.com, etc., expect to pay a premium price. Premium domain names are available from Websites such as www.buydomains.com and others, but be prepared to find many names already taken. Some companies will sell their domain names to interested parties, but unless you’re certain the investment (which could be in the thousands) is worth it, you may want to brainstorm until you find an available alternate.
Web Hosting – Web hosting is the service of providing server space to Website customers so they can keep their sites up and running. The server space size required varies from site to site—if yours is large with lots of pages, graphics, traffic and/or shopping options, you will require more space than a 1-3 page brochure site.
No matter what your site’s size or ambitions, one important caveat when choosing a Web hosting provider is to make sure that it provides 99% uptime—companies with long or frequent downtim
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