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Answer Upon - Web Site Design Basics - The New Forrester Research Report
Once you have decided on your business, legally established it, set it up and launched it…then the real work begins. Even though you have a well-developed marketing plan and have already consulted with your trusted professional advisors, yo
IMPORTANT: Do not add anything on to your web site because you think it is “cute,” your graphic designer thinks it's “hot,” or your advertisement manager thinks “it's what e
Take advice from someone who has successfully worked from home for the last eight years. In my previous article: Work from Home: Real Money Advantages we looked at some of the money advantages of working from home. In this article we loo
1) Navigation – as sites gets bigger and more complex, it's harder for people to find what they're looking for.
2) Proximity of information – if you are publishing a link on insurance choices, also publish information what the right coverage should be, RIGHT NEXT to the first link.
3) User-Friendly Contextual Guidance – If you are asking the visitors to complete a form like when you invite them to purchase a product or a service, tell them how many steps are involved and in which step they are at on every screen so that the user will not feel lost. “Users should feel there is a high likelihood they can accomplish the task.”
4) Ask the following customer-centered questions: “Who are your target customers? What are their goals? And how are you going to help them achieve those goals?”
IMPORTANT: Do not add anything on to your web site because you think it is “cute,” your graphic designer thinks it's “hot,” or your advertisement manager thinks “it's what e
Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engi
2) Proximity of information – if you are publishing a link on insurance choices, also publish information what the right coverage should be, RIGHT NEXT to the first link.
3) User-Friendly Contextual Guidance – If you are asking the visitors to complete a form like when you invite them to purchase a product or a service, tell them how many steps are involved and in which step they are at on every screen so that the user will not feel lost. “Users should feel there is a high likelihood they can accomplish the task.”
4) Ask the following customer-centered questions: “Who are your target customers? What are their goals? And how are you going to help them achieve those goals?”
IMPORTANT: Do not add anything on to your web site because you think it is “cute,” your graphic designer thinks it's “hot,” or your advertisement manager thinks “it's what e
Buying a franchise can be a great investment especially for people who already understand the ins and outs of a particular business but don’t necessarily want to start the business from scratch. There are a few questions to ask before buyin
3) User-Friendly Contextual Guidance – If you are asking the visitors to complete a form like when you invite them to purchase a product or a service, tell them how many steps are involved and in which step they are at on every screen so that the user will not feel lost. “Users should feel there is a high likelihood they can accomplish the task.”
4) Ask the following customer-centered questions: “Who are your target customers? What are their goals? And how are you going to help them achieve those goals?”
IMPORTANT: Do not add anything on to your web site because you think it is “cute,” your graphic designer thinks it's “hot,” or your advertisement manager thinks “it's what e
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?Marketing Tip #1: Insulate yourself against the impa
4) Ask the following customer-centered questions: “Who are your target customers? What are their goals? And how are you going to help them achieve those goals?”
IMPORTANT: Do not add anything on to your web site because you think it is “cute,” your graphic designer thinks it's “hot,” or your advertisement manager thinks “it's what e
I get a lot of people telling me that they can't seem to get people to opt into their lists. I then ask them what they're offering these people to do so and the answers I get are enough to make me cringe. The Internet marketing world is a v
IMPORTANT: Do not add anything on to your web site because you think it is “cute,” your graphic designer thinks it's “hot,” or your advertisement manager thinks “it's what everybody else is doing these days.”
To these let me add another important point that I see violated on a regular basis:
5) Watch your color palette because when people visit a web site, before they even read a single word, they take in the colors, and colors say a lot! Know the “language of the colors” well and make sure your colors match your audience and your subject matter.
Lime green and pink is perfect for a site built for teenager girls but it will really look odd at a funeral parlor site.
Black and blood red is great for a site devoted to horror movies or head-banger heavy-metal rock but it's going to be totally wrong for a Wall Street and stock market investment site.
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