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Answer Upon - Are You Brand Worthy? Are You Brand Worthy?
Yep, you've heard it a million times before... the digital age is well and truly upon us! You need only take a look around to see the world is converting to digital in every way - cameras, tvs, books music - so it is no surprise that signage has jumped on board and taken a step into the digital world.Appearing everywhere before our very eyes, digital signage can be found in a variety of different places; the supermarket, post office, public transport, nightclubs and pubs. With the convergence of digital signage in a number of diverse industries and technologies, the digital signage industry is starting to
2. Do I have a big vision of my business, service or product? Do you dream of reaching lots of customers in different ways with your product or service? Do you see a way to deliver your product or service to an increasing amount of people with less and less effort? Did you create a mindset or spec
Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented financial information; pricing the business wrong; and not understanding how to find buyers, work with those buyers and get a deal to closing. If you want to sell a business yourself, you can, but you have to put the right pieces in place, inc
While out speaking on branding, the question that I hear most is "How do I know if my business or service is brand material?" With businesses opening left and right, and more and more closing each year, I'm glad there are smart business owners open to understanding the issue.
If you've found yourself asking the same thing, don't worry you're not alone. Perhaps, this can shed some light.
At a recent luncheon, the same question came up again in a different way. I was seated next to an attorney whose sole practice focuses on elder abuse cases, he asked me in rapid succession (a manner that showed me he'd be great in court):
"Isn't branding for businesses that make a lot of stuff?" "Doesn't branding apply only if you want to sell a lot of stuff?" "Isn't branding pointless for my kind of business?"
Smiling, I fired back, "yes, yes, and... no".
Yes, branding is most often associated with businesses that make a lot of stuff. Yes, branding is advantageous if you want to sell a lot of stuff. No, branding is not pointless because every business makes something (or offers a service) and wants to sell it. Branding is about making your product or service known to as many potential customers as possible, consistently, with the most effective use of your time and money. Branding is about repeat business. Branding is about effortless referrals. Wouldn't that be a benefit to ANY business, especially yours?
To help you gain more brand-worthy clarity, ask yourself the following questions:
1. Am I really passionate about what I am doing with my business, service or product? And I mean REALLY! If not, is there something more you can be doing in it to turn your passion switch on? It takes an amazing amount of energy and persistence to make a business take hold in the customer's mind. With more and more businesses competing for headspace, it's imperative that you set yourself apart. If you are not cooking with the fuel that passion gives you, you're missing out on a very crucial element that could mean the difference between thriving and closing.
2. Do I have a big vision of my business, service or product? Do you dream of reaching lots of customers in different ways with your product or service? Do you see a way to deliver your product or service to an increasing amount of people with less and less effort? Did you create a mindset or speci
Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opting for the 24/7) and what pops into your head? "We need a logo! A fine logo, a professional logo. We'll put it on our stationery, business cards, website, brochures and business presentations! We'll wear it on t-shirts! It will make us official and respected. We'll be branded!"Take a deep breath. In the history of design, never once did a design firm single-handedly brand a company solely by the creation of a logo. Logo design by itself is not branding -- i
If you've found yourself asking the same thing, don't worry you're not alone. Perhaps, this can shed some light.
At a recent luncheon, the same question came up again in a different way. I was seated next to an attorney whose sole practice focuses on elder abuse cases, he asked me in rapid succession (a manner that showed me he'd be great in court):
"Isn't branding for businesses that make a lot of stuff?" "Doesn't branding apply only if you want to sell a lot of stuff?" "Isn't branding pointless for my kind of business?"
Smiling, I fired back, "yes, yes, and... no".
Yes, branding is most often associated with businesses that make a lot of stuff. Yes, branding is advantageous if you want to sell a lot of stuff. No, branding is not pointless because every business makes something (or offers a service) and wants to sell it. Branding is about making your product or service known to as many potential customers as possible, consistently, with the most effective use of your time and money. Branding is about repeat business. Branding is about effortless referrals. Wouldn't that be a benefit to ANY business, especially yours?
To help you gain more brand-worthy clarity, ask yourself the following questions:
1. Am I really passionate about what I am doing with my business, service or product? And I mean REALLY! If not, is there something more you can be doing in it to turn your passion switch on? It takes an amazing amount of energy and persistence to make a business take hold in the customer's mind. With more and more businesses competing for headspace, it's imperative that you set yourself apart. If you are not cooking with the fuel that passion gives you, you're missing out on a very crucial element that could mean the difference between thriving and closing.
2. Do I have a big vision of my business, service or product? Do you dream of reaching lots of customers in different ways with your product or service? Do you see a way to deliver your product or service to an increasing amount of people with less and less effort? Did you create a mindset or spec
A card merchant account can put your business on the road to financial success. If your company is not yet accepting credit card payments, you are missing out on the powerful potential of this income stream. Many business owners who started taking credit card payments claim that their income has doubled while overhead costs have diminished. When you become eligible to receive credit card payments, you are likely to experience an increase in sales volume and chase fewer dud checks. To facilitate credit card payment, however, you will need to apply for a merchant account.Start by finding a lender you can tru
Smiling, I fired back, "yes, yes, and... no".
Yes, branding is most often associated with businesses that make a lot of stuff. Yes, branding is advantageous if you want to sell a lot of stuff. No, branding is not pointless because every business makes something (or offers a service) and wants to sell it. Branding is about making your product or service known to as many potential customers as possible, consistently, with the most effective use of your time and money. Branding is about repeat business. Branding is about effortless referrals. Wouldn't that be a benefit to ANY business, especially yours?
To help you gain more brand-worthy clarity, ask yourself the following questions:
1. Am I really passionate about what I am doing with my business, service or product? And I mean REALLY! If not, is there something more you can be doing in it to turn your passion switch on? It takes an amazing amount of energy and persistence to make a business take hold in the customer's mind. With more and more businesses competing for headspace, it's imperative that you set yourself apart. If you are not cooking with the fuel that passion gives you, you're missing out on a very crucial element that could mean the difference between thriving and closing.
2. Do I have a big vision of my business, service or product? Do you dream of reaching lots of customers in different ways with your product or service? Do you see a way to deliver your product or service to an increasing amount of people with less and less effort? Did you create a mindset or spec
It started when someone tacked the daily paper in men's room above the urinals. The idea soon spread to the stall in the ladies room and a new form of advertising was born.It is now so common place there are companies that represent thousands of "johns" to advertisers, giving each restaurant and bus stop owner a modest income for the use of walls and stalls.In the never-ending quest to find ad space, some parking garages have sold painted billboards you have to stare at as you make your way to the end for another U turn while going up or down.The newest trend is at the gas pump. What
To help you gain more brand-worthy clarity, ask yourself the following questions:
1. Am I really passionate about what I am doing with my business, service or product? And I mean REALLY! If not, is there something more you can be doing in it to turn your passion switch on? It takes an amazing amount of energy and persistence to make a business take hold in the customer's mind. With more and more businesses competing for headspace, it's imperative that you set yourself apart. If you are not cooking with the fuel that passion gives you, you're missing out on a very crucial element that could mean the difference between thriving and closing.
2. Do I have a big vision of my business, service or product? Do you dream of reaching lots of customers in different ways with your product or service? Do you see a way to deliver your product or service to an increasing amount of people with less and less effort? Did you create a mindset or spec
Ever wondered why antiques are so expensive and valuable? This is because they are commonly known as the representation of a specific era with its distinguishing style and design. It is not surprising why antiques are important to anxious collectors who of different antiques from across the globe. Among the several antique home equipment available, furnitures are mostly sought. However, a farm equipment can also become a classic and an antique. You might be surprised to know that a used farm equipment such as used tractors can gain value as that of vintage cars.By valuing the antique product, people also v
2. Do I have a big vision of my business, service or product? Do you dream of reaching lots of customers in different ways with your product or service? Do you see a way to deliver your product or service to an increasing amount of people with less and less effort? Did you create a mindset or special approach in your field that can be delivered in a variety of mediums, i.e.- speaking, books, audio CDs, consulting, etc. Do you envision moving beyond an hour-for-hour way of providing your service? All of these support a big vision. , Not only do we begin from the inside out, when approaching your brand, we create from where you will be in five years as if it is now. Small vision does just that, keeps you small. The choice is always yours.
3. Is my product or service a real benefit to lots of customers? It's important that you answer this one as honestly and openly as possible. I was very passionate and had a huge vision for a career as a mime! (Yes, you read that correctly... a mime.) However, no amount of passion and vision would make people buy it on a large scale. Thanks to Marceau Marceau, the mime card had been played out. You may find that by being truthful with your answers will lead to branding even better products and services.
4. Am I prepared to surround myself with a team or the knowledge to accomplish the business success that developing my business as a brand delivers? The plus side of being an entrepreneur is that you may wear many hats in your business. The negative side is that you feel like you have to! The truth is, you don't! You're an expert in your field and you need to honor that expertise by supporting it with a variety of other skill sets to make your indelible mark; logo design, copywriting, website design, your marketing plan creation and execution, and others. The important thing is that you realize...you're in command...because it's your ship! And being a commander takes knowing where you want to go, gathering the maps to make the journey, and the crew to make it happen.
If your answers to these questions are yes, then you have the makings to develop your business as a brand. You just need the knowledge and practice to do so. If you're shaky on some of the questions, find out why. Even if you never develop your business as a brand, solid yeses to these simple questions will only make your business more successful and more enjoyab
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