The description META tag content is what appears in a search engine results description of the page. If you don't have it, the spider It's another one of those boring, not-quite-esoteric topics that can make or break a web site: Meta Tags. These are a series of "additional information" blocks between the < head > and < /head > tags on an HTML page that give the spiders and people using search engines more information and a better way to determine if your site is what they're seeking.

There are five big META tag categories you should use on every page in your web site:

• Author: That's you, the person who created the web site.
• Description: The description META tag content is what appears in a search engine results description of the page. If you don't have it, the spider j
  Three Free Websites that all Internet Marketers Should Use
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  ional information" blocks between the < head > and < /head > tags on an HTML page that give the spiders and people using search engines more information and a better way to determine if your site is what they're seeking.

  There are five big META tag categories you should use on every page in your web site:

  • Author: That's you, the person who created the web site.
  • Description: The description META tag content is what appears in a search engine results description of the page. If you don't have it, the spider
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    ore information and a better way to determine if your site is what they're seeking.

    There are five big META tag categories you should use on every page in your web site:

    • Author: That's you, the person who created the web site.
    • Description: The description META tag content is what appears in a search engine results description of the page. If you don't have it, the spider
      Bridging the Rhetoric-Reality Values Gap
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      uld use on every page in your web site:
      • Author: That's you, the person who created the web site.
      • Description: The description META tag content is what appears in a search engine results description of the page. If you don't have it, the spider
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        The description META tag content is what appears in a search engine results description of the page. If you don't have it, the spider just posts the first text it finds, which is usually some meaningless string of text ending in "...". For those of you who've seen this, you know how unprofessional that looks. You should keep this to 200 characters or less, or your description will end in "..."
      • Robots: The robots META tag tells the spiders that come to your site what to do with your page. I recommend the command "index, follow", which tells the spider to index your page in the search engines and follow all the links to their destination pages. "noindex" tells