Answer Upon - Internet and Businesses Online

CREATIVITY & MOTIVATION: The Corporate Intrapreneur
Critical Success Factors"A critical success factor is an operational function or competency that a company must possess in order for it to be sustainable and profitable."[1]Each company has different factors that must be sustained for success. Examples range from sales growth and new customer acquisition rate, to inventory turnover. These factors change and mutate as the company evolves. In order to be sure that executives are receiving the information they need to make the right decisions for future actions, the company must determine which factors are essential at that time. Rapidly growing companies may need to acquire customers in a short time, while mature companies may find th

you wish to include. Below is a list of the most commonly used pages:

(a) Home Page (First Page)
(b) Products / Services
(c) Contact Us
(d) Pricing
(e) Testimonials / Product Reviews / Before & After
(f) Frequently Asked Questions
(g) Response form such as “Subscribe” or “Enquiry” form
(h) On-line Magazine or Newsletter
(i) Resources/Articles
(j) About Us
(k) Guarantee
(l) Survey
(m) Events Calendar
(n) Search My Website Feature
(o) Return/Refund Policy
(p) Privacy Policy
(q) Site Map
(r) Copyright Information
(s) Links
(t) Media Information
(u) News
(v) On-line store

Three Easy Lessons to Take Your Online Marketing to the Next Level
I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the marketplace, I tapped the wisdom of a conference full of online marketing gurus.The common thread? These experiences reinforced several lessons that will help you succeed in attracting the right kinds of clients. Here are ideas and resources to help you take action:Lesson 1: Be yourself when you market. This is particularly true if you offer a really complex or academic service (like the scientists I mentioned) where it's natural to cite lots of references and sources. Instead of getting caught up in stiff or unna

When faced with the daunting task of planning what to include on your website and how to write the copy, here are a few tips that will make the task easier for you.

1. Visitor Friendly

The main thing to keep in mind is that your website needs to be visitor friendly. What this means is that your customer must be able to find what they are looking for easily and quickly. And that means great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.

2. Search Engine Friendly

Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:

http://inventory.overture.com/d/searchinventory/suggestion/ http://www.wordtracker.com

Once you decide on the keywords, use them in (a) Your website’s domain name (b) The title of your page – This is displayed in the top bar of your browser window (c) The heading of your home page (d) The first paragraph of your home page (e) Meta tags – Keywords, page title, description (f) Titles of your graphics

Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.

3. Informational vs On-line Store

One of the first decisions you need to make is what type of website to have. Will it be informational only or will it be an on-line store or a combination of both? An informational website is like having an on-line brochure. It does not sell products directly to customers, but rather provides details of your business, its products and services and occasionally features a printable order form.

The other type of website is an on-line store. It is a virtual salesperson who potentially never stops providing presales information to your prospects - and then making sales to them.

4. Create a Plan

Before you start thinking about what to write on each page of your website, it is important that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:

Email Marketing is Still Hot for Small Business
How do you communicate with your customers? We all know that there's getting to be more and more online activity. How much? According to the Pew Research Center:The proportion of Americans online on a typical day grew from 36% of the entire adult population in January 2002 to 44% in December 2005. The number of adults who said they logged on at least once a day from home rose from 27% of American adults in January 2002 to 35% in late 2005.On top of that, Americans don't feel overloaded by the information they're getting on the web. Pew Research stated:Just 15% said they sometimes felt overwhelmed by the amount of information they had, while 71% said they had all the information they

http://inventory.overture.com/d/searchinventory/suggestion/ http://www.wordtracker.com

The other type of website is an on-line store. It is a virtual salesperson who potentially never stops providing presales information to your prospects - and then making sales to them.

If a customer is looking for a particular product, offer them details of related products. By recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.

A company that does this exceptionally well is Amazon – www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.

Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.

Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.

Remind your visitors they can print out your content. They may browse around your website while it’s printing.

Offer bonuses, free trials, discounts and prizes. List the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.

Ensure there are no spelling or grammatical errors. Check that all links are working and graphics displaying correctly.

If you are still struggling with where to start, visit your supplier’s or competitor’s websites. Be careful that if you use copy from their site that you do not infringe copyright laws. If in doubt, contact the author or copyright owner and ask for permission.

Your ultimate goal is to turn a visitor into a customer. On your website, this is done by providing premium content. Each page should be its own mini site. As you have no control over how a visitor enters your website, it is important they are able to easily work out what your business offers and navigate to other pages within your site.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/85142/hubyou-10-Tips-for-Planning-an-Outstanding-Website.html">10 Tips for Planning an Outstanding Website</a>

BB link (for phorums):
[url=http://www.hubyou.info/article/85142/hubyou-10-Tips-for-Planning-an-Outstanding-Website.html]10 Tips for Planning an Outstanding Website[/url]

If you are looking for ways to make money online, building niche mini-sites will do the trick. I will tell you right now it is a lot of work. But, the best part about it is that it really is very easy to do.

Your domain name is you on the Internet and not many people realise that it may be at risk of theft! It's a fact that many people leave themselves exposed to the risk of domain name theft, when all they need to do is take a few simple steps to significantly reduce the potential problem.

If you do not want to spend a dime on advertising and you do not mind doing a little (well actually a lot) of work, then I will show you how to combine keyword research with article marketing for maximum effect and free targeted traffic, resulting in more sales per day and a bigger bank account.

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