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Answer Upon - Why Meta Description Tags Suck
Social networking sites have come out as one of the most effective tools for online businesses. The most important aspect of any business is advertising and they can get you free advertising. Most often than not, advertising means a lot of expenditure and that too can sometimes not result in the expected effect on your site. You need the advertising to be directed to the right kind of people
Why Using Meta Description Tags Is Usually A Mistake
More often than not, the decision to use a meta description tag and what to say with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implications to the choice of wording and your designer isn't often the person to best advise you here.
Wha
So you've given in, and now want to start an online business. Maybe you just want some extra cash in your pocket, to pay off some debts, buy something new, or simply because your current job just doesn't cut it. Or, perhaps you're working a job that makes you miserable, and you absolutely hate it and want to get out of that job as soon as possible and still have an income. I can relate to
Our company has just brought aboard a healthcare client who needs, among other things, a brand new website. Currently, if you Google the name of the company, you will get the following:
Company Name
Free web site templates to jump start your new web site.
www.companyname.com- Cached - Similar pages
Whoever created the company's current website (using a free website template) wasn't skilled enough to replace or remove the template's meta description tag. As a result, whenever our client's website appears in search engine results, no matter the query, this unfortunate text snippet appears. In addition to the very obvious negative branding implications, a typical searcher would be extremely unlikely to click on their site when alternative sites map better to the search request.
What is a Meta Description Tag?
Jill Whalen in an article about this very topic gives an excellent concise definition:
“The Meta description tag is a snippet of HTML code that belongs inside the < Head > < /Head > section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.
The proper syntax for this HTML tag is: ‹ META NAME=“Description” CONTENT=“Your descriptive sentence or two goes here.” >”
The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use.
Why Using Meta Description Tags Is Usually A Mistake
More often than not, the decision to use a meta description tag and what to say with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implications to the choice of wording and your designer isn't often the person to best advise you here.
What
The golden rule of Internet Marketing is to build a huge list of opt-in subscribers. The money is in the list. You’ve probably heard that said over and over again. You keep hearing it because it is absolutely true. The bigger your opt-in list is, the more money you will make – it’s a proven fact that you should not ignore if you hope to be successful. There are numerous benefits to getting o
Whoever created the company's current website (using a free website template) wasn't skilled enough to replace or remove the template's meta description tag. As a result, whenever our client's website appears in search engine results, no matter the query, this unfortunate text snippet appears. In addition to the very obvious negative branding implications, a typical searcher would be extremely unlikely to click on their site when alternative sites map better to the search request.
What is a Meta Description Tag?
Jill Whalen in an article about this very topic gives an excellent concise definition:
“The Meta description tag is a snippet of HTML code that belongs inside the < Head > < /Head > section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.
The proper syntax for this HTML tag is: ‹ META NAME=“Description” CONTENT=“Your descriptive sentence or two goes here.” >”
The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use.
Why Using Meta Description Tags Is Usually A Mistake
More often than not, the decision to use a meta description tag and what to say with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implications to the choice of wording and your designer isn't often the person to best advise you here.
Wha
Being in a quandary prevents you from moving forward in developing and marketing your business. When we’re in a quandary, we are in a state of perplexity and doubt. We don’t know how to move forward to accomplish those things that are crucial to attracting clients and growing our business. One of the first things we need to recognize about being in a quandary is that we are, in fact, in o
What is a Meta Description Tag?
Jill Whalen in an article about this very topic gives an excellent concise definition:
“The Meta description tag is a snippet of HTML code that belongs inside the < Head > < /Head > section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.
The proper syntax for this HTML tag is: ‹ META NAME=“Description” CONTENT=“Your descriptive sentence or two goes here.” >”
The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use.
Why Using Meta Description Tags Is Usually A Mistake
More often than not, the decision to use a meta description tag and what to say with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implications to the choice of wording and your designer isn't often the person to best advise you here.
Wha
Business opportunity leads are very important to the growth of all types of businesses. Building your business implies obtaining the right business opportunity leads. But most of the time, it is hard to find the right leads for the business. The best business opportunity leads will cost you a large amount of money.Purchasing leads from a lead generating company is one way to obtain bu
The proper syntax for this HTML tag is: ‹ META NAME=“Description” CONTENT=“Your descriptive sentence or two goes here.” >”
The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use.
Why Using Meta Description Tags Is Usually A Mistake
More often than not, the decision to use a meta description tag and what to say with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implications to the choice of wording and your designer isn't often the person to best advise you here.
Wha
A Logo is a mark - symbol and letters combination which composed or designed and become a unique character to recognize a company or a business. A Logo has to be able to describe the main business directly or indirectly, depends on what type of logo. Either way, logo has to be different and stand out from the crowd in order to win their faith and build firm brand acknowledgment. Therefore, l
Why Using Meta Description Tags Is Usually A Mistake
More often than not, the decision to use a meta description tag and what to say with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implications to the choice of wording and your designer isn't often the person to best advise you here.
What website owners fail to realize is that their meta description tag will often appear no matter the search query. If the query doesn't map to the tag, the website will be at a significant disadvantage at being chosen by the searcher. Frequently, the problem is compounded by using the same tag on every single page regardless of content. Also, description tags, like all meta tags, are worthless for improving search engine rankings.
Compared to text snippets supplied by the search engines (which I believe are usually excellent representations of the page content), the novice webmaster is better off skipping the meta description tag entirely.
If You Feel You Need To Use Meta Description Tags, Here Are A Few Rules:
Do not use the same tag on every page.
Keep the tag short…the search engines will truncate it.
Describe the page content…don't give your USP or generic business description.
Try to project the top 1-3 search engine keywords on the page and make sure to include them in the tag.
Realize that if the search query doesn't map closely to the tag, your website is far less likely to be chosen by a searcher.
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