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Answer Upon - Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
List building can be a very lucrative exercise online, but you must be sure to focus on profits.The first step to list building profits is to make sure that you allow people to opt in to the correct list for their needs.The second step to list building profits is to build a relationship that includes both content and sales pitches.The third step to list building profits is to make sure that your payment acceptance system is able to meet all your requirements and provide the proper receip
People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sou
You have just started an online business and sitting around hoping for the click-thoughs to happen. Then you start getting impatient as the cash inflow is not as strong as what you have hoped for. In fact, if there is an income, it can be pretty irregular. You are ready to conclude that it's just not possible to rely solely on your unstable online income to pay your monthly household bills. And you're also about to give up altogether the idea about quitting your full time job for your online business.Here’s the single most important part of your website: YOUR WEB COPY! And remember: Your website isn’t about YOU, it’s about THEM!
Again, it's NOT about you, it's about THEM!
*Note: May I add, this is an area where most of my clients get stuck…If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________
Write/gather/compile; prepare copy for your main pages:
• Answer questions.
Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you’ve been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.
• Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
• Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why?
TO WEED OUT THE WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)
Why waste your valuable time on a comp session with a ambitious college grad who wants a career coach when you're a parenting coach? If parents with potty training issues are who you seek... make your home page’s message crystal clear, prospects will determine right away if you are right for them before they contact you.
• Remember to be personable and approachable.
Even go as far as to write down 10 characteristics of your perfect client and make up a fictitious individual who has all these characteristics and write your copy as if that person were sitting right next to you.
Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!
*Hint*
Most everything I write goes to my senior editor first—my 10 year old daughter! If she can’t understand the concept of what she’s reading, I need to start over. In other words: write in simplest terms. Big words don’t impress and make some folks feel stupid! Myself included!
Write so that your information is “scan-able”.
People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sou
Free Traffic Building Strategies... As I should say tha timing is vary important, that’s is known to everyone. but with generating webtraffic, you should always be ahead of everyone. You should not think of today and tomorrow as a starting point for making your website traffic laden, as it should always have been earlier that today...To help you out in generating more easy traffic for your website, here are some of my tried super ways to increase your traffic starting from now for FREE.
• Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
• Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why?
TO WEED OUT THE WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)
Why waste your valuable time on a comp session with a ambitious college grad who wants a career coach when you're a parenting coach? If parents with potty training issues are who you seek... make your home page’s message crystal clear, prospects will determine right away if you are right for them before they contact you.
• Remember to be personable and approachable.
Even go as far as to write down 10 characteristics of your perfect client and make up a fictitious individual who has all these characteristics and write your copy as if that person were sitting right next to you.
Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!
*Hint*
Most everything I write goes to my senior editor first—my 10 year old daughter! If she can’t understand the concept of what she’s reading, I need to start over. In other words: write in simplest terms. Big words don’t impress and make some folks feel stupid! Myself included!
Write so that your information is “scan-able”.
People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sou
The search engine landscape has changed dramatically since we published the first edition of our course. We used to recommend getting listed on eight major search engines: Altavista, Excite, HotBot, InfoSeek, Lycos, Northern Light, WebCrawler, and Yahoo.Today, clear leaders have emerged, narrowing our recommendations to the top three contenders:· Google: The most important of the three, Google has a 49% share of the search market.· Yahoo: A distant second, Yahoo has a 22% market share.ou want to attract. Why?
TO WEED OUT THE WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)
Why waste your valuable time on a comp session with a ambitious college grad who wants a career coach when you're a parenting coach? If parents with potty training issues are who you seek... make your home page’s message crystal clear, prospects will determine right away if you are right for them before they contact you.
• Remember to be personable and approachable.
Even go as far as to write down 10 characteristics of your perfect client and make up a fictitious individual who has all these characteristics and write your copy as if that person were sitting right next to you.
Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!
*Hint*
Most everything I write goes to my senior editor first—my 10 year old daughter! If she can’t understand the concept of what she’s reading, I need to start over. In other words: write in simplest terms. Big words don’t impress and make some folks feel stupid! Myself included!
Write so that your information is “scan-able”.
People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sou
El Paso, the place of Texas University, has a mass of job seekers. To pave the way for their needs of better jobs there have been hundreds of employment agencies working in El Paso. Also there are a lot of job opportunities for the job seekers here in El Paso. Those who have recently finished their University education, job seekers and others not satisfied with the present job can try for better opportunities by consulting employment services El Paso.The companies established here are in need of highl
Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!
*Hint*
Most everything I write goes to my senior editor first—my 10 year old daughter! If she can’t understand the concept of what she’s reading, I need to start over. In other words: write in simplest terms. Big words don’t impress and make some folks feel stupid! Myself included!
Write so that your information is “scan-able”.
People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sou
Affiliate marketing is one of the easiest and most profitable opportunities online if you apply the right methods. I have seen too many people fail due to applying the wrong techniques…wasting valuable time and money.The internet provides thousands of ways to market your product or service globally. That is the beauty of online marketing…the power to reach an unlimited customer base 24 hours a day.Unfortunately with the increase of people becoming affiliate marketers the old marketing methods
People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sound, they SELL like crazy!
Here are 3 examples:
How to…
.....“How to lose 15 pounds in 15 days”
..... “How to meet the love of your life!”
7 secrets… (any number will do)
.....“7 secrets to attracting better clients”
..... “21 secrets of master coaches.”
If and Then… “If you have an itchy scalp, then get Head & Shoulders.”
GO HEAVY on the BENEFITS.
List all the benefits of doing business with you and OVERCOME OBJECTIONS. When you’re finished with your spiel, give a clear and concise CALL TO ACTION.
For example: • “Subscribe now and receive a free doo-dah”, “Click here to buy now”.
• Tell them EXACTLY what to do.
o “Click here to schedule a complimentary coaching session”
o “Click here to get our free e-book chock full of powerful interviewing tips”
o “Take out your credit card and purchase now using our secure server”
Copyright 2005 Donna Payne
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